This module is the continuation of Film Studies & Production, Module 3

1. FILM STUDIES &
FILM PRODUCTION
Techniques employed in Film Publicity
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2. Table of Contents
1. Techniques employed in Film Publicity
2. Traditional Film Techniques
3. New Film Techniques
4. Film Genres
5. Movie Production Companies
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3. Techniques employed in Film
Publicity
 Festivals like Diwali and
Dusera play a crucial
role in the promotion
and publicity of films
 Television talk shows
and Social media are
also forms of publicizing
films.
 Unique Selling Point
 Holding a Premier
 Staging a publicity event
 Holding a premier in a
place that is fitting for
the project, e.g., A Bar
is the right place for the
‘party’ film.
 Inviting Sponsors
 3D cinemas enhance the
viewing experience
 Social media promotion
and print billboards
create self-awareness
and humor
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4. Traditional & New Techniques
Traditional Techniques
 Clips- TV, DVD &
YouTube
 Premiers
 TV interview
 Print Campaign; posters,
billboards,
 magazine/newspaper
 Music video
New Techniques
 Website
 Email promotions
 Social media page
 Blog reviews
 Viral marketing
campaign
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5. FILM GENRES
 Comedy
 Drama
 Romance
 Action/Adventure
 Mystery/Suspense
 Fantasy
 Science Fiction
 Musical
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6. Movie Production Companies
 Warner Brothers
 Walt Disney
 Columbia Pictures
 Twentieth Century Fox
 Paramount
 Universal
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7. Warner Brothers
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8. Walt Disney
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9. Columbia Pictures
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10. Twentieth Century Fox
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11. Paramount
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12. Universal
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