Film distribution powerpoint

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Film distribution powerpoint

  1. 3. 1) Seph McKenna Head of Australian Production - Roadshow Films
  2. 5. 2) Daniel Scharf Producer – Romper Stomper (1992)
  3. 6. 3) David Redman Producer – Strange Bedfellows (2004)
  4. 7. What makes a “successful” Australian film?
  5. 9. Case studies <ul><li>Successful: Samson and Delilah (2009), Kenny (2006) </li></ul><ul><li>Unsuccessful: Red Hill (2010), I Love You Too (2010) </li></ul>
  6. 10. Why this is useful <ul><li>To emphasis the successful ways to distribute an Australian film </li></ul><ul><li>To see if there is a connection between a good marketing strategy and the success of the film </li></ul>
  7. 11. Strategies <ul><li>Made on a low budget and therefore marketing done on minimum of money </li></ul><ul><li>Depending on word of mouth </li></ul><ul><li>Samson and Delilah started on Adelaide film festival while Kenny was first screened in the small town Poowong </li></ul>
  8. 12. <ul><li>“ Word of mouth grows out of the industry, out of the first screenings around.” - John Maynard </li></ul><ul><li>Starting on a small scale </li></ul><ul><li>Red Hill and I Love You Too started too big </li></ul><ul><li>Online distribution, social platforms </li></ul>
  9. 13. What does the case studies tell us? <ul><li>Word of mouth is a great way to get your movie noticed. </li></ul><ul><li>Online distribution is getting more popular </li></ul><ul><li>Know your audience </li></ul><ul><li>Start on a small scale </li></ul>
  10. 14. Is “Word-of-mouth” the most important marketing form?
  11. 16. Are film festivals still important marketing tools, as they were in decades past?
  12. 18. Online/Digital Distribution <ul><li>What is it? </li></ul><ul><li>Digital/online distribution is the process of delivering a product digitally, in a non-analogue format </li></ul><ul><li>It’s quicker and easier to use than analogue distribution </li></ul><ul><li>Larger audience access </li></ul><ul><li>Enormously undervalued in Australia </li></ul>
  13. 19. Digital/Online Distribution <ul><li>Forms of Digital distribution include: </li></ul><ul><li>Video on Demand: Increasingly popular its still undervalued </li></ul><ul><li>Provided on platforms like Foxtel On-Demand, T-Box and TiVo </li></ul><ul><li>Similar cost of a new rental film at video store </li></ul><ul><li>Gives viewers 24 hours from the time of viewing to watch again </li></ul>
  14. 20. Digital/Online Distribution <ul><li>Social Media and networking </li></ul><ul><li>Provides distribtors with easy access to millions of potential customers through facebook, youtube, twitter etc </li></ul><ul><li>The Girl Walks Into a Bar (Gutierrez, 2011) </li></ul><ul><li>Social media is a non-factor in film advertising </li></ul>
  15. 21. Digital/Online Distribution <ul><li>The Future </li></ul><ul><li>AFI needs to make the transition to digital </li></ul><ul><li>Investigate and spend money on the potential of social media </li></ul>
  16. 22. Is “Alternative” Distribution the future of distribution?
  17. 24. The changing role of the Producer
  18. 25. <ul><li>What the ‘typical profile’ of a Producer use to be.. </li></ul>
  19. 26. <ul><li>What the ‘typical Producer’s’ </li></ul><ul><li>Job is like today.. </li></ul>
  20. 27. <ul><li>What Industry figures have to say about the role of the Producer: </li></ul>
  21. 28. <ul><li>Towards Sustainability </li></ul>
  22. 29. <ul><li>In the future Producers </li></ul><ul><li>need to think like </li></ul><ul><li>Distributors.. </li></ul>
  23. 30. The future of Australian film distribution & marketing...
  24. 32. Future Trends <ul><li>Producer will act more like distributors </li></ul><ul><li>The changed ‘roles’ will mean that the core production </li></ul><ul><li>team will be more directly involved with distribution from the </li></ul><ul><li>beginning of the production process </li></ul><ul><li>Online distribution will offer new distribution directions </li></ul><ul><li>to Australian film makers </li></ul><ul><li>Film festivals will still be used to create ‘word of </li></ul><ul><li>mouth’ buzz and to build a reputation within the industry </li></ul><ul><li>Film makers will start their own distribution companies so </li></ul><ul><li>as not to lose control of rights and profits </li></ul>

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