Yan week6assignment

281 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
281
On SlideShare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Yan week6assignment

  1. 1. Whether JC Penney could revive through Social Media Strategy ? Yan Yan 03/29/2014
  2. 2. Connect with customers, we choose social media social media has infiltrated most aspects of our everyday lives, from the way we keep in touch with friends, to the way we shop.
  3. 3. Connect with customers, we choose social media
  4. 4. JC Penney’s social media marketing JC Penney chose social media to build relationship with its target consumer group. Statistic shows that:
  5. 5. Female customers are more influenced by social media • 32.5% of women influenced by special offers of Facebook, and 29% on Twitter. • 78% of comments said companies’ social media posts impact their purchase • In 2013, 42% of customers like a brand on social media to get a coupon or discount (http://www.sociallystacked.com/2013/11/12-surprising-stats-about- how-social-media-influences-holiday- purchases/#sthash.fxOWtF4b.dpuf ).
  6. 6. JC Penney’s social media marketing 1. Renewed and opened its company business social media accounts in all the mainstream social media channels. http://instagram.com/jcpenney/ https://plus.google.com/+jcpenney/videos http://www.pinterest.com/jcpenney/ https://www.facebook.com/jcp …….
  7. 7. JC Penney’s social media marketing 2. Engage with the Company’s customers, team members, vendors and shareholders, to understand their needs, views and insights. “We listen to you” https://www.facebook.com/photo.php?v=4585997408882 69
  8. 8. JC Penney’s social media marketing 3. Communicated with customers
  9. 9. JC Penney’s social media marketing Achievements: Data from HootSuite shows that:
  10. 10. JC Penney’s social media marketing Achievements: Purchasing easily the links from social media.
  11. 11. JC Penney’s social media marketing Social media can support you, but also…….. The poorly typed tweets from J.C. Penney’s social media manager put this brand to another crisis.
  12. 12. JC Penney’s social media marketing Sentiment from viewer is a double- edged sword.
  13. 13. JC Penney’s social media marketing What is next ? • Build emotional connection with customer. • Create the experience that will make consumers want to return again and again. . http://www.youtube.com/watch?v=9D91fZh9eGk. • Create in-store partnership with famous fashion brands. "I have been a customer of JCP for over 20 years. The only reason I still go there is because of the salon” • Hire a social media monitor company to analyze engagement rate

×