SlideShare a Scribd company logo
1 of 19
Download to read offline
PROMOTION
https://www.flickr.com/photos/howardlake/4517567268
PROMOTIONThe marketing function needed to communicate information
about goods, services, images, and/or ideas to achieve a
desired outcome.
https://www.flickr.com/photos/nestorlacle/543379219
It is the element of the marketing mix that
encourages customers to buy or have certain
views or opinions.
https://www.flickr.com/photos/khouri/4283398898
CHARACTERISTICSof
PROMOTION
https://www.flickr.com/photos/laracores/10700049036
FACTUAL
https://www.flickr.com/photos/aloshbennett/1394564919
FACTUAL
APPROPRIATE
https://www.flickr.com/photos/aloshbennett/1394564919
FACTUAL
APPROPRIATE
RELEVANT https://www.flickr.com/photos/aloshbennett/1394564919
FACTUAL
APPROPRIATE
RELEVANT
PERSUASIVE
https://www.flickr.com/photos/aloshbennett/1394564919
FACTUAL
APPROPRIATE
RELEVANT
PERSUASIVE
COORDINATED
https://www.flickr.com/photos/aloshbennett/1394564919
FACTUAL
APPROPRIATE
RELEVANT
PERSUASIVE
COORDINATED
REPETITIVEhttps://www.flickr.com/photos/aloshbennett/1394564919
Promotional
https://www.flickr.com/photos/malias/73169727
1. InformCommunicate important information about new or improved products
https://www.flickr.com/photos/malakhkelevra
2. PersuadeGive the customer more reason to purchase
your product rather than your competitors’
https://www.flickr.com/photos/worldseriesboxing/8389979611
3. RemindEstablished companies, brands and products
reintroduce themselves to the market.
https://www.flickr.com/photos/sudhamshu/3202963823
Promotional
https://www.flickr.com/photos/joarder/11131836845
1. AdvertisingThe activity of producing ads for goods, services,
companies, etc.
https://www.flickr.com/photos/kwl/7038011669
2. Sales PromotionSales promotion is the process of persuading a
potential customer to buy the product.
https://www.flickr.com/photos/marfis75/9391593778
The notice or attention given to
someone or something by the media
3. Publicity
http://thesuperslice.com/wp-content/uploads/2012/10/Felix-Baumgartner-x-Red-Bull-Stratos-10.jpg
Where businesses use
people to sell the product
meeting face-to-face with
the customer.
4. Personal
Selling

More Related Content

What's hot

What's hot (12)

Brand "U.0"
Brand "U.0"Brand "U.0"
Brand "U.0"
 
Tim Dyet's slide tips
Tim Dyet's slide tipsTim Dyet's slide tips
Tim Dyet's slide tips
 
Ignite Presentation Slideshow
Ignite Presentation SlideshowIgnite Presentation Slideshow
Ignite Presentation Slideshow
 
Joan Sierra Professional Persona Project
Joan Sierra Professional Persona ProjectJoan Sierra Professional Persona Project
Joan Sierra Professional Persona Project
 
LinkedIn and The Real Estate Agent
LinkedIn and The Real Estate Agent LinkedIn and The Real Estate Agent
LinkedIn and The Real Estate Agent
 
The Sales Secret
The Sales SecretThe Sales Secret
The Sales Secret
 
Own Your Leadership - Scrum Days 2017
Own Your Leadership - Scrum Days 2017Own Your Leadership - Scrum Days 2017
Own Your Leadership - Scrum Days 2017
 
Customer Development for Technology Founders
Customer Development for Technology FoundersCustomer Development for Technology Founders
Customer Development for Technology Founders
 
Making Your Business Pop On Pinterest
Making Your Business Pop On PinterestMaking Your Business Pop On Pinterest
Making Your Business Pop On Pinterest
 
Direct your digital footprint
Direct your digital footprintDirect your digital footprint
Direct your digital footprint
 
Ready Set Launch San Marcos
Ready Set Launch San MarcosReady Set Launch San Marcos
Ready Set Launch San Marcos
 
Personal Persona Project - Jessica Thompson
Personal Persona Project - Jessica ThompsonPersonal Persona Project - Jessica Thompson
Personal Persona Project - Jessica Thompson
 

Viewers also liked

Types of Production and Manufacturing
Types of Production and ManufacturingTypes of Production and Manufacturing
Types of Production and Manufacturing
Casey Robertson
 

Viewers also liked (20)

Dolores Umbridge's Introduction to Business Etiquette
Dolores Umbridge's Introduction to Business EtiquetteDolores Umbridge's Introduction to Business Etiquette
Dolores Umbridge's Introduction to Business Etiquette
 
Understanding Economic Systems - Supply and Demand
Understanding Economic Systems - Supply and DemandUnderstanding Economic Systems - Supply and Demand
Understanding Economic Systems - Supply and Demand
 
Selling
SellingSelling
Selling
 
Customer Service
Customer ServiceCustomer Service
Customer Service
 
Introduction toTaxes
Introduction toTaxesIntroduction toTaxes
Introduction toTaxes
 
Concerns with Technology
Concerns with TechnologyConcerns with Technology
Concerns with Technology
 
Free Enterprise
Free EnterpriseFree Enterprise
Free Enterprise
 
Classification of Economic Conditions
Classification of Economic ConditionsClassification of Economic Conditions
Classification of Economic Conditions
 
Factors and Regulations for the Global Economy
Factors and Regulations for the Global EconomyFactors and Regulations for the Global Economy
Factors and Regulations for the Global Economy
 
Production and Manufacturing Planning
Production and Manufacturing PlanningProduction and Manufacturing Planning
Production and Manufacturing Planning
 
Measuring Economic Activity
Measuring Economic ActivityMeasuring Economic Activity
Measuring Economic Activity
 
A Quick Guide to Production Planning Function
A Quick Guide to Production Planning FunctionA Quick Guide to Production Planning Function
A Quick Guide to Production Planning Function
 
Human Resource Management
Human Resource ManagementHuman Resource Management
Human Resource Management
 
Types of Production and Manufacturing
Types of Production and ManufacturingTypes of Production and Manufacturing
Types of Production and Manufacturing
 
Principals of Managment
Principals of ManagmentPrincipals of Managment
Principals of Managment
 
Technology In Business
Technology In BusinessTechnology In Business
Technology In Business
 
Investigating Graphic Image Design
Investigating Graphic Image DesignInvestigating Graphic Image Design
Investigating Graphic Image Design
 
The Systems Approach to Design
The Systems Approach to DesignThe Systems Approach to Design
The Systems Approach to Design
 
Introduction to Typography
Introduction to TypographyIntroduction to Typography
Introduction to Typography
 
Pp 01 introduction
Pp 01 introductionPp 01 introduction
Pp 01 introduction
 

Similar to Promotion

OKeefe TerraLex Seattle 6-2-2011
OKeefe TerraLex Seattle 6-2-2011OKeefe TerraLex Seattle 6-2-2011
OKeefe TerraLex Seattle 6-2-2011
Kevin O'Keefe
 
Marketing your website the right way
Marketing your website the right wayMarketing your website the right way
Marketing your website the right way
Tom McCracken
 
Innovation : Fresh Practice
Innovation : Fresh PracticeInnovation : Fresh Practice
Innovation : Fresh Practice
hblowers
 
Building and Evangelizing for Holistic Customer Experience
Building and Evangelizing for Holistic Customer ExperienceBuilding and Evangelizing for Holistic Customer Experience
Building and Evangelizing for Holistic Customer Experience
Samantha Starmer
 
Marketing throughpublishing
Marketing throughpublishingMarketing throughpublishing
Marketing throughpublishing
Rod Paddock
 
Creating Customer Experience: on the web, in the library, in the community
Creating Customer Experience: on the web, in the library, in the communityCreating Customer Experience: on the web, in the library, in the community
Creating Customer Experience: on the web, in the library, in the community
David King
 
Edayz09 Freebie Presentation
Edayz09 Freebie PresentationEdayz09 Freebie Presentation
Edayz09 Freebie Presentation
ozesteph1992
 

Similar to Promotion (20)

Content Marketing: 3 Reasons You Keep Hearing About It
Content Marketing: 3 Reasons You Keep Hearing About ItContent Marketing: 3 Reasons You Keep Hearing About It
Content Marketing: 3 Reasons You Keep Hearing About It
 
Personal Persona Project
Personal Persona ProjectPersonal Persona Project
Personal Persona Project
 
Personal Branding Using Social Networks
Personal Branding Using Social NetworksPersonal Branding Using Social Networks
Personal Branding Using Social Networks
 
Digital marketing agency PM advice: Lead early & often
Digital marketing agency PM advice: Lead early & oftenDigital marketing agency PM advice: Lead early & often
Digital marketing agency PM advice: Lead early & often
 
Social Media for Lawyers & Law Firms : Chicago Bar Association
Social Media for Lawyers & Law Firms : Chicago Bar AssociationSocial Media for Lawyers & Law Firms : Chicago Bar Association
Social Media for Lawyers & Law Firms : Chicago Bar Association
 
Legal Marketing Association Annual Conference Presentation by Kevin OKeefe
Legal Marketing Association Annual Conference Presentation by Kevin OKeefeLegal Marketing Association Annual Conference Presentation by Kevin OKeefe
Legal Marketing Association Annual Conference Presentation by Kevin OKeefe
 
OKeefe TerraLex Seattle 6-2-2011
OKeefe TerraLex Seattle 6-2-2011OKeefe TerraLex Seattle 6-2-2011
OKeefe TerraLex Seattle 6-2-2011
 
Marketing your website the right way
Marketing your website the right wayMarketing your website the right way
Marketing your website the right way
 
Innovation : Fresh Practice
Innovation : Fresh PracticeInnovation : Fresh Practice
Innovation : Fresh Practice
 
Pittman_Karrie_PPP
Pittman_Karrie_PPPPittman_Karrie_PPP
Pittman_Karrie_PPP
 
Building and Evangelizing for Holistic Customer Experience
Building and Evangelizing for Holistic Customer ExperienceBuilding and Evangelizing for Holistic Customer Experience
Building and Evangelizing for Holistic Customer Experience
 
Diane Lefrandt - Big Visibility Big Profits
Diane Lefrandt - Big Visibility Big Profits Diane Lefrandt - Big Visibility Big Profits
Diane Lefrandt - Big Visibility Big Profits
 
10 Points to consider when planning and executing a Social Media campaign
10 Points to consider when planning and executing a Social Media campaign10 Points to consider when planning and executing a Social Media campaign
10 Points to consider when planning and executing a Social Media campaign
 
AS Lecture 9 1920
AS Lecture 9 1920AS Lecture 9 1920
AS Lecture 9 1920
 
Marketing throughpublishing
Marketing throughpublishingMarketing throughpublishing
Marketing throughpublishing
 
A College Transcript in High School
A College Transcript in High SchoolA College Transcript in High School
A College Transcript in High School
 
Innovation Starts w "I"
Innovation Starts w "I" Innovation Starts w "I"
Innovation Starts w "I"
 
Creating Customer Experience: on the web, in the library, in the community
Creating Customer Experience: on the web, in the library, in the communityCreating Customer Experience: on the web, in the library, in the community
Creating Customer Experience: on the web, in the library, in the community
 
Edayz09 Freebie Presentation
Edayz09 Freebie PresentationEdayz09 Freebie Presentation
Edayz09 Freebie Presentation
 
EDITED VERSION - Soft Skills for Hard Times: Essential Business Strategies to...
EDITED VERSION - Soft Skills for Hard Times: Essential Business Strategies to...EDITED VERSION - Soft Skills for Hard Times: Essential Business Strategies to...
EDITED VERSION - Soft Skills for Hard Times: Essential Business Strategies to...
 

More from Casey Robertson

More from Casey Robertson (16)

Workplace Hazards
Workplace HazardsWorkplace Hazards
Workplace Hazards
 
Business Operations
Business OperationsBusiness Operations
Business Operations
 
Levels of Management
Levels of ManagementLevels of Management
Levels of Management
 
Introduction to Layouts in Graphic Design
Introduction to Layouts in Graphic DesignIntroduction to Layouts in Graphic Design
Introduction to Layouts in Graphic Design
 
Features in Graphic and Publication Design
Features in Graphic and Publication DesignFeatures in Graphic and Publication Design
Features in Graphic and Publication Design
 
Types of Leadership
Types of LeadershipTypes of Leadership
Types of Leadership
 
Five Types of Partners in a Business Partnership
Five Types of Partners in a Business PartnershipFive Types of Partners in a Business Partnership
Five Types of Partners in a Business Partnership
 
Forms of Business Organization
Forms of Business OrganizationForms of Business Organization
Forms of Business Organization
 
Understanding Economic Systems - United States' Economics
Understanding Economic Systems - United States' EconomicsUnderstanding Economic Systems - United States' Economics
Understanding Economic Systems - United States' Economics
 
Principles of Design
Principles of DesignPrinciples of Design
Principles of Design
 
Introduction to Color
Introduction to ColorIntroduction to Color
Introduction to Color
 
Introduction to Design Elements
Introduction to Design ElementsIntroduction to Design Elements
Introduction to Design Elements
 
Understanding Economic Systems: Types of Economic Systems
Understanding Economic Systems: Types of Economic SystemsUnderstanding Economic Systems: Types of Economic Systems
Understanding Economic Systems: Types of Economic Systems
 
Understanding Economic Systems: 6 Steps of Economic Decision Making
Understanding Economic Systems: 6 Steps of Economic Decision MakingUnderstanding Economic Systems: 6 Steps of Economic Decision Making
Understanding Economic Systems: 6 Steps of Economic Decision Making
 
Understanding Economic Systems: Satisfying Needs & Wants
Understanding Economic Systems: Satisfying Needs & WantsUnderstanding Economic Systems: Satisfying Needs & Wants
Understanding Economic Systems: Satisfying Needs & Wants
 
Income and Expense Statement
Income and Expense StatementIncome and Expense Statement
Income and Expense Statement
 

Recently uploaded

Recently uploaded (20)

TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdfTAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
 
What is Google Search Console and What is it provide?
What is Google Search Console and What is it provide?What is Google Search Console and What is it provide?
What is Google Search Console and What is it provide?
 
Alpha Media March 2024 Buyers Guide.pptx
Alpha Media March 2024 Buyers Guide.pptxAlpha Media March 2024 Buyers Guide.pptx
Alpha Media March 2024 Buyers Guide.pptx
 
Elevating Your Digital Presence by Evitha.pdf
Elevating Your Digital Presence by Evitha.pdfElevating Your Digital Presence by Evitha.pdf
Elevating Your Digital Presence by Evitha.pdf
 
Busty Desi⚡Call Girls in Sector 49 Noida Escorts >༒8448380779 Escort Service
Busty Desi⚡Call Girls in Sector 49 Noida Escorts >༒8448380779 Escort ServiceBusty Desi⚡Call Girls in Sector 49 Noida Escorts >༒8448380779 Escort Service
Busty Desi⚡Call Girls in Sector 49 Noida Escorts >༒8448380779 Escort Service
 
The Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdfThe Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdf
 
The+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdfThe+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdf
 
[Expert Panel] New Google Shopping Ads Strategies Uncovered
[Expert Panel] New Google Shopping Ads Strategies Uncovered[Expert Panel] New Google Shopping Ads Strategies Uncovered
[Expert Panel] New Google Shopping Ads Strategies Uncovered
 
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptxDigital-Marketing-Into-by-Zoraiz-Ahmad.pptx
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx
 
Martal Group - B2B Lead Gen Agency - Onboarding Overview
Martal Group - B2B Lead Gen Agency - Onboarding OverviewMartal Group - B2B Lead Gen Agency - Onboarding Overview
Martal Group - B2B Lead Gen Agency - Onboarding Overview
 
Rise and fall of Kulula.com, an airline won consumers by different marketing ...
Rise and fall of Kulula.com, an airline won consumers by different marketing ...Rise and fall of Kulula.com, an airline won consumers by different marketing ...
Rise and fall of Kulula.com, an airline won consumers by different marketing ...
 
Press Release Distribution Evolving with Digital Trends.pdf
Press Release Distribution Evolving with Digital Trends.pdfPress Release Distribution Evolving with Digital Trends.pdf
Press Release Distribution Evolving with Digital Trends.pdf
 
2024 Social Trends Report V4 from Later.com
2024 Social Trends Report V4 from Later.com2024 Social Trends Report V4 from Later.com
2024 Social Trends Report V4 from Later.com
 
Discover Ardency Elite: Elevate Your Lifestyle
Discover Ardency Elite: Elevate Your LifestyleDiscover Ardency Elite: Elevate Your Lifestyle
Discover Ardency Elite: Elevate Your Lifestyle
 
W.H.Bender Quote 61 -Influential restaurant and food service industry network...
W.H.Bender Quote 61 -Influential restaurant and food service industry network...W.H.Bender Quote 61 -Influential restaurant and food service industry network...
W.H.Bender Quote 61 -Influential restaurant and food service industry network...
 
Analysis of Sineing Website and how to fix
Analysis of Sineing Website and how to fixAnalysis of Sineing Website and how to fix
Analysis of Sineing Website and how to fix
 
Unraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptxUnraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptx
 
SP Search Term Data Optimization Template.pdf
SP Search Term Data Optimization Template.pdfSP Search Term Data Optimization Template.pdf
SP Search Term Data Optimization Template.pdf
 
Distribution Ad Platform_ The Role of Distribution Ad Network.pdf
Distribution Ad Platform_ The Role of  Distribution Ad Network.pdfDistribution Ad Platform_ The Role of  Distribution Ad Network.pdf
Distribution Ad Platform_ The Role of Distribution Ad Network.pdf
 
Enhancing Business Visibility PR Firms in San Francisco
Enhancing Business Visibility PR Firms in San FranciscoEnhancing Business Visibility PR Firms in San Francisco
Enhancing Business Visibility PR Firms in San Francisco
 

Promotion