Content Marketing: 3 Reasons You Keep Hearing About It

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Content Marketing is starting to get hot. Is this a short lived trend or a more fundamental shift? Three big numbers make the case that content marketing is here to stay.

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Content Marketing: 3 Reasons You Keep Hearing About It

  1. 1. Content Marketing3 Reasons You Keep Hearing About It By Frank Dale
  2. 2. What is Content Marketing?
  3. 3. Hold Your Breath For a SecondPhoto used under Creative Commons license: http://www.flickr.com/photos/mmitchell/5912064711/
  4. 4. Content Marketing consistsof any and all materials acompany creates andshares to engagecustomers and prospects.
  5. 5. Sounds Like Old Wine in a New BottlePhoto used under Creative Commons license: http://www.flickr.com/photos/imaffo/4683132084/
  6. 6. Not EntirelyPhoto used under Creative Commons license: http://www.flickr.com/photos/laurgasms/3370228161/
  7. 7. 3 Trends Online Make it More Important Now
  8. 8. 1
  9. 9. Audience Online is Much LargerPhoto used under Creative Commons license: http://www.flickr.com/photos/laffy4k/174328073/
  10. 10. Internet Population 2 Billion+* http://www.internetworldstats.com/america.htm#us Photo used under Creative Commons license: http://www.flickr.com/photos/gsfc/4386822005/
  11. 11. 245,000,000 Americans online in 2011 or78% of the US populationThat is 2.5 times larger than 2000** http://www.internetworldstats.com/america.htm#us Photo used under Creative Commons license: http://www.flickr.com/photos/psylight/357386485 /
  12. 12. 2
  13. 13. RAWR I Eat Your Website!Internet BehaviorMatters
  14. 14. 78% Conduct ResearchPhoto used under Creative Commons license: http://www.flickr.com/photos/ricephotos/2648648440/
  15. 15. Information Empowers ConsumersPhoto used under Creative Commons license: http://www.flickr.com/photos/dvids/6073604377/
  16. 16. 3
  17. 17. Price PressurePhoto used under Creative Commons license: http://www.flickr.com/photos/flattop341/236611537/
  18. 18. 10% Avg. Reduction in Prices Acrossthe Board Due to Online Research*•http: http://www.mckinsey.com/mgi/publications/great_transformer/index.aspPhoto used under Creative Commons license: http://www.flickr.com/photos/motograf/939192240/
  19. 19. We Look Like CommoditiesPhoto used under Creative Commons license: http://www.flickr.com/photos/mwichary/2210781964/
  20. 20. That Includes B2B
  21. 21. Ouch!Photo used under Creative Commons license: http://www.flickr.com/photos/ciroduran/111718839/
  22. 22. How Can We Differentiate?Photo used under Creative Commons license: http://www.flickr.com/photos/scornish/1763545355/
  23. 23. Inform the Buyer- educatethem and help them make a better decision. Photo used under Creative Commons license: http://www.flickr.com/photos/y_i/2330044065/
  24. 24. If we are viewed as a trusted sourceof information, our prospects will bemore likely to choose our offeringsover our competitions.Photo used under Creative Commons license: http://www.flickr.com/photos/buddawiggi/5987710858/
  25. 25. If an auction site feels the need to educatebuyers with a custom magazine, we shouldthink about what we can do to educate ourprospective customers
  26. 26. Not Sure Where to Start?Photo used under Creative Commons license: http://www.flickr.com/photos/50390668@N04/6255522124/
  27. 27. Consider a Company Blog Photo used under Creative Commons license: http://www.flickr.com/photos/anniemole/85515856/
  28. 28. A company blog is usually the hub for most content marketing activities.
  29. 29. Blogging is a powerful way to provide information in a format that is easy to digest, easy for you to update, and engaging- all things that a buyer appreciates.Photo used under Creative Commons license: http://www.flickr.com/photos/lizard10979/4167160405/
  30. 30. Want More Information About Content Marketing and Blogging? Click Here to Learn More @Compendium @frankcdale

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