3. Crowd Funding
• In 2014, 22,252 projects were successfully
funded on Kickstarter.
• 3.3 million people from nearly every country
on the planet backed a project last year.
• 2.726 backers were from Greece!
Source: https://www.kickstarter.com/year/2014/data
4. Target Groups
Primary Target: 18+ men and women from
all socio-economic class, internet users and
card owners from Greece and abroad
Secondary Target: foundations and
businesses from Greece and abroad
5. Communication Objectives
• Build awareness
• Explain relationship of donor – entrepreneur
• Make crowd funding a “cool” and “easy” way
to engage donors
• Trigger donations
6. Positioning Statement
To people that want through ONEUP to help
Greek budding entrepreneurs in need get the
support and seed funding they need in order
to turn a great idea into a successful and
sustainable business
7. Creative Strategy
ONEUP makes crowd funding worth
investing/supporting
Praksis BCC integrity
Innovative Greek entrepreneurship
Create networks
to
all donors
13. Digital Marketing
Banner Campaign
Quality Content:blog posts, press releases
and articles on authority and general interest
websites.
Keyword Strategy
Social Media: facebook, twitter, instagram,
Linkedin, youtube
14. Social Media Mission
Connect with 18+ men and women, and call
to action to donation.
Content Pillars
Crowd funding, entrepreneurship, economy,
investments