Ignite syoss-hair-tour-2015-

1. Syoss Hair Tour 2015
Proposals
Xrysida Fragou
Zoe Gatsapostoli
Panayiota Kavvatha
Marianna Michalitsianou
Irene Sideris

2. Objectives
• Concept for the SyossHair Tour 2015
• Examine differentiated ways to approach and
offer the unique SYOSS experience to
consumers

3. Concept
Our concept is based on
a combination of
mobility and beauty
Syoss your Hair Pro on the road
2015

4. Proposals
 ‘’Beauty Tour Bus’’
 Metro Station Campaign
 Sales promotion in domestic flights
 Beauty Pageants

5. Beauty Tour Bus
A Tour Bus would surprise clients and they
would be invited to receive professional hair
care provided from Syoss experts. The Tour
bus’ location would be announced via the
brand’s facebook or twitter page, so the pages’
followers would have a privilege on knowing
the whereabouts of the bus.

6. Metro Station Campaign
Syoss hair stylists will be surprising passengers
that use the metro rail system, inviting them
to visit Syntagma station, where a Syoss booth
will be set up in the station’s specially
designed space for expos.

7. Sales Promotion in domestic flights
Syoss samples can be distributed in flights that are
conducted between Greek locations and there could
also be a Syoss hair stylist that would provide his/her
services to passengers so they could feel more
comfortable and relaxed during their flight time.

8. Beauty Pageants
There could be a special code appearing on Syoss products that
consumers would use in order to participate in the beauty contest
via the company’s facebook page. By sharing a photo on the page
displaying their innovative hairstyles, those who have received the
most likes will participate in an in-store event that will determine
the 5 most popular hairstyles (either the public can choose them or
a special Syoss committee). The winners will be receiving free Syoss
products for a year.