This document discusses two Iranian businesses that failed during the Covid-19 pandemic: Joorpin, an online goods rental platform established in 2017, and Jainjas, a hotel reservation service started in 2017. It presents William D. Bygrave's process model of business failure which identifies personal, sociological, organizational, and environmental factors that can contribute to business failure during times of crisis. The document provides brief descriptions and background information about each company.

1. Investigating the
failure of
businesses in the
Corona virus crisis
Based on the process model William D.Bygrave

2. William
D.Bygrave
Joorpin business
failure in Corona
crisis
The first and most reputable knowledge-based
and intelligent platform for renting goods in Iran
2

3. William
D.Bygrave
Joorpin
The first and most reputable knowledge-based
and intelligent platform for renting goods in Iran
Online goods rental platform
• Year of Establishment: 2017
• Sharif University of Technology Advanced Technology
Development Center
• Rental of shared space
3

4. William
D.Bygrave 4
Innovation Triggering event Implementation Growth
PERSONAL
Ambiguity Tolerance
Locus of Control
Risk Taking
Personal Values
Education
Experience
Opportunity recognition
PERSONAL
Risk Taking
Job Dissatisfaction
Job Loss
Education
Age
Gender
Resources
Commitment
SOCIOLOGICAL
Networks
Teams
Parents
Family
Role Models
Advisors
PERSONAL
Entrepreneur
Leader
Manager
Commitment
Vision
ORGANIZATIONAL
Team
Strategy
Structure
Culture
Products
ENVIRONMENT
Opportunities
Role Models
Creativity
ENVIRONMENT
Economy
Competition
Resources
Incubator
Government policy
ENVIRONMENT
Competitors
Customers
Suppliers
Investors
Bankers
Lawyers
Resources
Government policy
Economy

5. William
D.Bygrave
Jainjas
business failure
in Corona crisis
Hotel reservation with 24 hour support
5

6. William
D.Bygrave
Hotel reservation
• started since 2017
• Created by co-founder Jabama
• First search by address on the map
• Experience of more than 10 years
Jainjas
Hotel reservation with 24 hour
support
6

7. William
D.Bygrave 7
Innovation Triggering event Implementation Growth
PERSONAL
Ambiguity Tolerance
Locus of Control
Risk Taking
Personal Values
Education
Experience
Opportunity recognition
PERSONAL
Risk Taking
Job Dissatisfaction
Job Loss
Education
Age
Gender
Resources
Commitment
SOCIOLOGICAL
Networks
Teams
Parents
Family
Role Models
Advisors
PERSONAL
Entrepreneur
Leader
Manager
Commitment
Vision
ORGANIZATIONAL
Team
Strategy
Structure
Culture
Products
ENVIRONMENT
Opportunities
Role Models
Creativity
ENVIRONMENT
Economy
Competition
Resources
Incubator
Government policy
ENVIRONMENT
Competitors
Customers
Suppliers
Investors
Bankers
Lawyers
Resources
Government policy
Economy

8. William
D.Bygrave
conclusion
8

9. Thank You
Mohammad sajjad kooshkestani
+98 90 275 55670
kooshkestani@outlook.com
www.mosako.ir