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How social media can power a small business RSA Bristol, Knowle West Media Centre 21 June 2011 Dan Martin, editor, Busines...
Who am I? <ul><li>Editor of BusinessZone.co.uk, website for entrepreneurs </li></ul><ul><li>Administrator of UKBusinessFor...
Fry up?
Sales up?
A small business using social media
Engage by being personal
Engage by being personal
Engage through giveaways
Engage through sharing
Be tweeter friendly
Respond
‘ Old school’ social media
Give stuff away for free
Recommend others
The community’s view “ Giving good advice without judgement.” (Mediamonitor) “ Members should be open minded and pass on w...
Principles of forum membership <ul><li>Participate </li></ul><ul><li>Advise </li></ul><ul><li>Recommend </li></ul><ul><li>...
Broadcast live
Broadcast live
Twestival: Social media power in action
Twestival in one minute
Get in touch [email_address] www.linkedin.com/in/danmartin2008 www.twitter.com/Dan_Martin
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How social media can power a small business

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Presentation at RSA Bristol Network, Knowle West Media Centre, 21 June 2011.

Published in: Business, Technology
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How social media can power a small business

  1. 1. How social media can power a small business RSA Bristol, Knowle West Media Centre 21 June 2011 Dan Martin, editor, BusinessZone.co.uk
  2. 2. Who am I? <ul><li>Editor of BusinessZone.co.uk, website for entrepreneurs </li></ul><ul><li>Administrator of UKBusinessForums.co.uk </li></ul><ul><li>Part of Sift Media, founded in Bristol in1996 </li></ul><ul><li>Publisher of 12 B2B & public sector community websites </li></ul><ul><li>Audience of 600,000 professionals </li></ul><ul><li>10 th most influential political blogger on Twitter </li></ul>
  3. 3. Fry up?
  4. 4. Sales up?
  5. 5. A small business using social media
  6. 6. Engage by being personal
  7. 7. Engage by being personal
  8. 8. Engage through giveaways
  9. 9. Engage through sharing
  10. 10. Be tweeter friendly
  11. 11. Respond
  12. 12. ‘ Old school’ social media
  13. 13. Give stuff away for free
  14. 14. Recommend others
  15. 15. The community’s view “ Giving good advice without judgement.” (Mediamonitor) “ Members should be open minded and pass on what they have learned in the trenches but respect that today the trenches may be different.” (adventurelife) “ Those who give frank advice rather than sugar-coat, but in a way that's constructive.” (Cornish Steve) “ Someone who gives and does not expect to get back is a great member.” (UKSMF) “ The question is: what brings people to UKBF? I'd say it's the opportunity to get full, frank and expert advice. Without that, the forum would just be one big &quot;time out&quot; section.” (Steve Gibson)
  16. 16. Principles of forum membership <ul><li>Participate </li></ul><ul><li>Advise </li></ul><ul><li>Recommend </li></ul><ul><li>Respect </li></ul>
  17. 17. Broadcast live
  18. 18. Broadcast live
  19. 19. Twestival: Social media power in action
  20. 20. Twestival in one minute
  21. 21. Get in touch [email_address] www.linkedin.com/in/danmartin2008 www.twitter.com/Dan_Martin

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