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GivenGain: Social Fundraising Case Studies 2013


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GivenGain: Social Fundraising Case Studies 2013

  1. 1. GIVENGAIN:Social FundraisingCase StudiesColin HabbertonGivenGain Foundationcolin@givengain.comQ2 2013
  2. 2. OverviewIntroduction• Platform Overview• Selected ClientsCase Studies• The Cause• The Crowd• The Campaign• The Individual• The CrazySummary Insights
  3. 3. The GivenGain Platform Summary
  4. 4. Selected Causes
  5. 5. Case Study: The CauseGreenPop & The ‘Treevolution’• 17,000+ Trees planted in 3 years• Community upliftment• Certificates & co-ordinates• African expansion: ZambiaKey Success Factors• Inspirational Creativity• Simple Message• Tangible Deliverables• Relevant & Real Impact
  6. 6. Case Study: The Crowd‘Youth Build 2011’• High School Class• Building a House• USD 15,000 goal• Buy a Brick CampaignKey Success Factors• Pester Power• Offline Partnerships• Cause Collaboration• Remarkable Effort
  7. 7. Case Study: The CampaignCANSA Shavathon• Cancer Awareness Campaign• USD 12 ‘for a Shave’• Multi-site/person events• 4 Teachers raised USD10,000Key Success Factors• Integrated campaign• Community engagement• Micro-donation driven• Public Awareness
  8. 8. Case Study: The VoiceEWT & Rhino Security• Rhino poaching• Progressive campaign• Rhino as the Activist• Replicated i.e. WWFKey Success Factors• Personalisation• Dynamic dialogue• Urgency of purpose• Concept extension
  9. 9. Case Study: The IndividualDoug Bailie (& Friends)• Small Cause, Big Results• Raised over USD 35,000• 56km in his 56th year• Personal appealKey Success Factors• Matched funding• Influence & affluence• Peer to Peer power• Global donor base
  10. 10. Case Study: The CrazyCHOC’s ‘Cows’• Children’s Cancer Cause• 300+ Fundraising Activists• Wear Cow suits in races• Over USD 150,000 in 100 daysKey Success Factors• Community of Activists• Accessibility of the Cause• Supported administration• Wild & Wacky
  11. 11. INSIGHTS: A SummaryStrategy• The Power in People• Transparency of Purpose• Mass Participation Events• Remarkable Creativity• Courage & IntentionExecution• Integrated Campaigns• Audience Segmentation• Multi-media Content Generation• Dynamic, Direct Dialogue• Community Management
  12. 12. GIVENGAIN:Social FundraisingCase StudiesColin HabbertonGivenGain Foundationcolin@givengain.comQ2 2013
  13. 13. GIVENGAIN:Case