Assignment 1 (9)

1. Memory Replay Gillian Pitzer
FA102A,
Research and Speculative
Product/Service Development

2. Memory Replay Gillian Pitzer
Assignment One, Research
Neuralink and the Brain’s Magical Future
https://waitbutwhy.com/2017/04/neuralink.html

3. Memory Replay Gillian Pitzer
Assignment One, Research
- The temporal lobe is where a lot of your memory lives
https://film-grab.com/2018/06/03/and-the-fifth-horseman-is-fear/

4. Memory Replay Gillian Pitzer
Assignment One, Research
“The idea that stored memories exist as physical changes
within the brain has—and recent research is cracking open
an array of possibilities for the editing and improvement of
human memory.”
https://www.vice.com/en_us/article/5355ed/memory-editing-technology-will-give-us-perfect-recall-and-let-us-alter-memories-at-will-v24n1

5. Memory Replay Gillian Pitzer
Assignment One, Research
“Imagine being able to scroll through your memories like
your Instagram feed, to perfectly recall everything you've
ever learned, to immediately access every section of your
life history. You would be efficient, insightful, luminous.
Would you be human?”
https://www.vice.com/en_us/article/5355ed/memory-editing-technology-will-give-us-perfect-recall-and-let-us-alter-memories-at-will-v24n1

6. Memory Replay Gillian Pitzer
Memory Recall
- View old memories on demand
- Scent and sound memories included
- All memories are long term

7. Memory Replay Gillian Pitzer
Source for Brand Character Words
Prince Daddy and the Hyena

8. Memory Replay Gillian Pitzer
Naming Process
Selected words:
- Memory
- Temporal
- Neuron
- Dendrite

9. Memory Replay Gillian Pitzer
Naming Process
- Temporeal (Tweaked Temporal)
- Memorite (Dendrite + Memory)
- Memoral (Memory + Temporal)
- Neurolite (Tweaked Neuron)

10. Memory Replay Gillian Pitzer
Final Service Name
Memoral

11. Memory Replay Gillian Pitzer
Brand Character Diagram Sketches

12. Memory Replay Gillian Pitzer
Brand Character Diagram

13. Memory Replay Gillian Pitzer
Assignment Three, Logo and Logotype Research
Word being used: Confident

14. Memory Replay Gillian Pitzer
Found Logos
https://www.target.com/ https://www.pepsi.com/en-us/ https://www.cisco.com/

15. Memory Replay Gillian Pitzer
Found Logos
https://www.mastercard.us/en-us/ http://www.chanel.com/#languages

16. Memory Replay Gillian Pitzer
Finished Logotype

17. Memory Replay Gillian Pitzer
Assignment Four, Social Media Design,
Facebook Pages

18. Memory Replay Gillian Pitzer
Assignment Four, Social Media Design,
Facebook Pages

19. Memory Replay Gillian Pitzer
Social Media Branding Research
SpaceX
https://www.facebook.com/pg/spacexpage/about/?ref=page_internal

20. Memory Replay Gillian Pitzer
Social Media Branding Research
Oculus
https://www.facebook.com/pg/Oculusvr/about/?ref=page_internal

21. Memory Replay Gillian Pitzer
Social Media Branding Research
OpenAI
https://www.facebook.com/pg/openai.research/about/?ref=page_internal

22. Memory Replay Gillian Pitzer
Social Media Branding

23. Memory Replay Gillian Pitzer
Social Media Design, Creating Community
Created Instagram account

24. Memory Replay Gillian Pitzer
Social Media Design, Creating Community
Asked friends on Discord group chat application

25. Memory Replay Gillian Pitzer
Social Media Design, Creating Community
Texted friends individually

26. Memory Replay Gillian Pitzer
Social Media Design, Creating Community
10 Likes achieved!

27. Memory Replay Gillian Pitzer
Google Scholar Research
- Product awareness is spread by posts mentioning stores
sold at
- 52.38% of product awareness occurs via this type of post
- My Facebook page has no such posts
https://aisel.aisnet.org/cgi/viewcontent.cgi?article=1269&context=ecis2013_cr

28. Memory Replay Gillian Pitzer
Google Scholar Research
- “Two-way dialog spurs interaction, trust, and the spread
of information.”
- Brands should interact with fans
- My page shows no interaction
http://west17media.com/wp-content/uploads/2010/07/facebookreportfinal-100727110656-phpapp02.pdf

29. Memory Replay Gillian Pitzer
Google Scholar Research
- No “deals” or product sales appear anywhere
- No photo of product on facebook page
- Product never mentioned outside of “About” statement on
Facebook Page
http://marketing.mitsmr.com/PDF/how-to-create-brand-engagement-on-facebook.pdf

30. Memory Replay Gillian Pitzer
Assignment Five, Webpage Layout Research for
Wireframes
https://www.target.com/

31. Memory Replay Gillian Pitzer
Webpage Layout Research for Wireframes
https://www.pepsi.com/en-us/

32. Memory Replay Gillian Pitzer
Webpage Layout Research for Wireframes
https://www.cisco.com/

33. Memory Replay Gillian Pitzer
Webpage Layout Research for Wireframes
https://www.mastercard.us/en-us/

34. Memory Replay Gillian Pitzer
Webpage Layout Research for Wireframes
https://www.chanel.com/us/

35. Memory Replay Gillian Pitzer
Webpage Layout Research for Wireframes
https://www.apple.com/

36. Memory Replay Gillian Pitzer
Webpage Layout Research for Wireframes
https://www.apple.com/

37. Memory Replay Gillian Pitzer
Wireframe

38. Memory Replay Gillian Pitzer
Tagline Research
L’Oreal - Because You’re Worth It https://www.lorealparisusa.com/
De Beers - A Diamond is Forever https://www.debeers.com/
Dunkin’ Donuts - America Runs on Dunkin’ https://www.dunkindonuts.com/en

39. Memory Replay Gillian Pitzer
Tagline Research
Lays - Betcha Can’t Eat Just One https://www.fritolay.com/
State Farm - Like a Good Neighbor, State Farm is There
https://www.statefarm.com/

40. Memory Replay Gillian Pitzer
Homepage

41. Memory Replay Gillian Pitzer
Homepage

42. Memory Replay Gillian Pitzer
News

43. Memory Replay Gillian Pitzer
About

44. Memory Replay Gillian Pitzer
Buy Now

45. Memory Replay Gillian Pitzer
Technical Specs

46. Memory Replay Gillian Pitzer
FAQ

47. Memory Replay Gillian Pitzer
Lower Level Virtual Design in a Browser

48. Memory Replay Gillian Pitzer
Linked Prototype URL
https://invis.io/RKN832R6C9E#/311342468_Memoralsite
Includes hover-over menu and all pages shown in slides
linked together