Assignment 2

1. Memory Replay Gillian Pitzer
FA102A,
Research and Speculative
Product/Service Development

2. Memory Replay Gillian Pitzer
Assignment One, Research
Neuralink and the Brain’s Magical Future
https://waitbutwhy.com/2017/04/neuralink.html

3. Memory Replay Gillian Pitzer
Assignment One, Research
- The temporal lobe is where a lot of your memory lives

4. Memory Replay Gillian Pitzer
Assignment One, Research
“The idea that stored memories exist as physical changes
within the brain has—and recent research is cracking open
an array of possibilities for the editing and improvement of
human memory.”
https://www.vice.com/en_us/article/5355ed/memory-editing-technology-will-give-us-perfect-recall-and-let-us-alter-memories-at-will-v24n1

5. Memory Replay Gillian Pitzer
Assignment One, Research
“Imagine being able to scroll through your memories like
your Instagram feed, to perfectly recall everything you've
ever learned, to immediately access every section of your
life history. You would be efficient, insightful, luminous.
Would you be human?”

6. Memory Replay Gillian Pitzer
Memory Recall
- View old memories on demand
- Scent and sound memories included
- All memories are long term

7. Memory Replay Gillian Pitzer
Memory Recall
- View old memories on demand
- Scent and sound memories included
- All memories are long term

8. Memory Replay Gillian Pitzer
Source for Brand Character Words
Prince Daddy and the Hyena

9. Memory Replay Gillian Pitzer
Naming Process
Selected words:
- Memory
- Temporal
- Neuron
- Dendrite

10. Memory Replay Gillian Pitzer
Naming Process
- Temporeal (Tweaked Temporal)
- Memorite (Dendrite + Memory)
- Memoral (Memory + Temporal)
- Neurolite (Tweaked Neuron)

11. Memory Replay Gillian Pitzer
Final Service Name
Memoral

12. Memory Replay Gillian Pitzer
Brand Character Diagram Sketches

13. Memory Replay Gillian Pitzer
Brand Character Diagram