Research, branding, motion graphic (6)

1. Research, Branding, Motion Graphics Gillian Pitzer
Identified Situation
Getting dishes washed and put away quickly in a house
with six roommates.

2. Research, Branding, Motion Graphics Gillian Pitzer
Documentation

3. Research, Branding, Motion Graphics Gillian Pitzer
Documentation

4. Research, Branding, Motion Graphics Gillian Pitzer
Documentation

5. Research, Branding, Motion Graphics Gillian Pitzer
Design Tip
To encourage people to select an option or engage in a
behavior that is usually associated with a loss, delay
losses so that they occur in the future.

6. Research, Branding, Motion Graphics Gillian Pitzer
Solution
Split the chore of doing dishes up into multiple steps so
the loss of time feels minimized

7. Research, Branding, Motion Graphics Gillian Pitzer
Explanation
Dirty dishes are placed in one half of the sink to be
rinsed and then moved to the other half to be more
thoroughly washed later.

8. Research, Branding, Motion Graphics Gillian Pitzer
Explanation
The washed dishes can go in a drying rack, before
being put away in the future. These steps split the
amount of time spent into thirds, minimizing the feeling
of a loss.

9. Research, Branding, Motion Graphics Gillian Pitzer
Explanation
The steps can also be completed by separate people
instead of a single person rinsing, washing, and drying
dishes by hand (we often run out of dishes and don’t
have time to dry them on a rack).

10. Research, Branding, Motion Graphics Gillian Pitzer
Photomontage
Step 1: Dirty dishes are
placed in half the sink to be
rinsed.
Step 2: The rinsed dishes
are more thoroughly
washed in the other half
Step 3: The washed dishes
are placed in the rack to
dry off

11. Research, Branding, Motion Graphics Gillian Pitzer
Word Translations
Value
German Valuta
Dutch Waarde
Icelandic Gildi

12. Research, Branding, Motion Graphics Gillian Pitzer
Found Images

13. Research, Branding, Motion Graphics Gillian Pitzer
Logo Sketches

14. Research, Branding, Motion Graphics Gillian Pitzer
Final Logo

15. Research, Branding, Motion Graphics Gillian Pitzer
Selected Translations for Naming
German: Valute
Dutch: Waarde

16. Research, Branding, Motion Graphics Gillian Pitzer
Final Name
Valarde

17. Research, Branding, Motion Graphics Gillian Pitzer
Font Choice 1
Museo Sans 100

18. Research, Branding, Motion Graphics Gillian Pitzer
Font Choice 2
The Brooklyn Bold

19. Research, Branding, Motion Graphics Gillian Pitzer
Final Font Choice
Montauk Regular

20. Research, Branding, Motion Graphics Gillian Pitzer
Video Stills