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Similar to The (Wedding) Experience Imperative
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The (Wedding) Experience Imperative
- 2. The Experience Imperative …turning events weddings into experiences #PWGFWTech @TheEventNerd FB..com/theeventnerd
- 5. I’m a nerd…and proud •Interactive = yes •Boring = no •Tweet questions •Tweet/Instagrampics •Make new friends •Record some vids •Dance like you mean it Use Password D4X3R in the app (or Look up “EventMix” in the app/play store) #PWGFWTech @TheEventNerd FB..com/theeventnerd
- 12. The Reasons Excuses 1. It might not work when I need it to 1. The client won’t need me 1. It’s too hard- where do I start? #PWGFWTech @TheEventNerd FB..com/theeventnerd
- 13. The Experience Imperative A tmosphere C E ohesivity xperience #PWGFWTech @TheEventNerd FB..com/theeventnerd
- 14. PLANM Purpose Listen A ctivate Measure #PWGFWTech @TheEventNerd FB..com/theeventnerd
- 23. Instagram Infographic sourced from digitalbuzzblog.com @Instagram #PWGFWTech @TheEventNerd FB..com/theeventnerd
- 25. MoxShots @MoxShots ? #PWGFWTech @TheEventNerd FB..com/theeventnerd
- 39. isms Nerd The Badass Creed 1. A Badass doesn’t talk about being a badass. Period. 2. A badass doesn’t try to be a badass or look tough. They simply are. 3. A badass is true to themselves. 4. A badass does not give up. Badasses always push to be better. 5. A badass is not a jerk. 6. A badass knows their limits. You ain’t Superman! 7. A badass doesn’t make enemies or go looking for fights they can’t win. #PWGFWTech @TheEventNerd FB..com/theeventnerd
- 40. Soci al #PWGFWTech @TheEventNerd FB..com/theeventnerd
Editor's Notes
- Describe what Event Nerd DoesTalk about story of Ryan with BRB after I left Eventbrite (don’t mention his name)Providing technology solutions to events to turn them into experiencesWe track trends in events and technology to see where they meet and what tech is a good fit for your eventWith metrics and engagement as the bottom line, we work with clients to figure out and manage the best emerging and existing technologies to use at their eventTalk about working at Eventbrite and being introduced to the idea of metrics for events. Previously it was just about “measuring” the subjective response people had to the event I was planningTalk a little bit about the flow of the event Casual/laid back atmosphereLots of interactivity (i.e. ask questions)Goal? To increase awareness about what’s available and what’s possible to cause us to dream bigger and imagine ways to incorporate them into our events.Each slide that talks about a specific technology will have that technology’s twitter handle so feel free to let them know you heard about them today. They’re pretty good about responding.Re-imagine the experienceHashtag- take pics on instagram and tag with #eiapproved and #CSES2013StoryMix- remind them to download againI’ll wait (launch to next slide)
- Song playing while people downloadDance break
- Assess who’s in the roomHow many use technology in their daily life?For eventsHow are they using it for events (popcorn the answers)Who thinks emerging (and social) technology is useful in events?Be honest- who thinks social and emerging tech doesn’t add anything to the event experience? Who thinks it pulls people away from the purpose? Who’s afraid new technology will replace elements of the events planning industry?Why?
- Assess who’s in the room# of people planning social (including weddings)# of people planning corporateWho thinks emerging (and social) technology is useful in events?Be honest- who thinks social and emerging tech doesn’t add anything to the event experience? Who thinks it pulls people away from the purpose? Who’s afraid new technology will replace elements of the events planning industry?Why?Let’s talk about 3 types of events
- Brief overview of eventsPlay “Going to the Chapel”
- Brides are planning and living onlineGuests start connecting before the wedding even beginsBrides have more DIY options because of sites like pinterestGuests are remembering every detail because of camera phonesThey want to know what’s happening/activities at the eventThey want to find out who’s going to be there and connect with themThey want to be in the know about the city (if it’s an out of town event)They want to stay connected to each other during the event They want to let that connection continue even once the event has come to a closeThey want unique ways to interact with both the event and each other
- *Play something that reminds of technology*State of events and technologyStats from StoryMixInfographic69% of brides have a personal wedding website58% of brides use their phones to take and share wedding related pictures1 in 5 brides use their technology to plan, shop or register for their weddingsStatistics from Special Event Mag24% of event planners list one of their top challenges as “coping with new technology,” in 2013 up from 11% the previous yearWhat’s this mean?Brides are embracing the technology that’s available to themBrides are looking for event pros who are as savvy as them and can embrace and understand technologyYou HAVE to learn what’s out there
- Talk about the biggest fears of using new tech at eventsAsk people what the biggest technological faux pas they’ve seen at an eventQuote from Calgary- It might break on me (debunk)Your flowers might wilt/your florist doesn’t showYour cake could slide(Picture of Din- our Experience Architect) It was 65 degrees the day before my wedding. It was 60 degrees the day after my wedding. It was 45 degrees on my wedding day…and it was raining.It’ll replace the client’s need for me (hybrid events)It actually increases the need as technology makes it possible to do more eventsIt also makes the tangible things we do more valuable. In a world of emails, a written note makes all the difference in the world. Talk about the physical notes I sent out before TSEIt’s too hard. Where do I start?Anything worth doing is worth starting. There’s a learning curve, but no more so than the first event you planned to today.Hopefully, some of the ideas, examples, and technologies will spur you on to incorporate more emerging tech in your events.
- There are 3 components to a successful event using technologyAtmosphere, or the ability to convey emotion or a message to guests and partners in an effective way. Creating a vibe or feel in a space.Cohesivity, (not a word) or the ability to have all elements of an event make sense with all other elements and come together to tell a unified story. This means that everything from the invitation, to the entertainment, to the floral, and the food are all a part of a larger story. We know this intrinsically, but so often tech is an afterthought and doesn’t make sense with everything else. It’s not about “theme-ing” an event, it’s about creating an undercurrent that carries through all elements of an event and brings them all together in a unified experience. (talk about goats)Ultimately this leads to Experience is the difference between a moment and a memory. An “event” is defined as something that happens or is regarded as happening; an occurrence. An “experience” is a particular instance of personally encountering or undergoing something. The difference between the two is in the lasting impact that they make on the guests, partners, client, and community. So often, we focus on planning an event, when there’s so much more power in crafting an experience that resonates with people Event- something that happens or is regarded as happening; an occurrenceExperience- a particular instance of personally encountering or undergoing somethingWhat does that mean for event professionalsThe event starts well before the doors openIt’s easier to anticipate (and generate) crowd participation and excitement than ever beforePeople WANT a memory, not just a momentYou can connect with attendees in a major way during your actual event because they want you to…and then they want that connection to continueYou can let technology shape your event during the actual event and connect guests with your client and each otherThe DifferenceContinue the connection after the event doors close and the curtain falls
- I wanted desperately to make this into an acronym too, but I couldn’t figure out how to make the last point work. How to create an experience engagement/technology plan- the 4 stepsPurpose- define success for the event/experience. You can’t figure out how to incorporate analytics, or what to measure until you know what a successful experience is. That success is from the perspective of all the stakeholders and may be different for each. That means the client, the sponsors, the guests. Look at the experience from all those angles and answer the question “the day after my event, this would be a win if…?” I always tell people to care as much (if not more) about the day after their event as they do the actual event.Listen- Find out how people are interacting with the event, and what they’re already sharing. Are they checking in, are they talking via social media, are they doing post event feedback, are they just freeform talking about It amongst their circles.Activate- find ways to incentivize people to share more, or go into more depth about the information you want from them. You can do this by gamifying the collection of data and phrasing the “questions” in ways that people don’t realize they’re having data collected from them. Anything can be a data collection point, from photo booths to bars and food stations if it’s done right.Jump into the places where people are already sharing information and pull it from those public sourcesMeasure- using the pre-established “success” metric, measure what’s being said with what you were looking for. This can be contentment with the experience, what sector of a particular industry people are in, how many people were engaged with specific elements, and any combination of that and more.Do all of this before deciding what technology you’re going to use. But…let’s talk tech now!
- Dance break
- Whenever you hear this sound it means we’re going to showcase a technology that’s ready for you to incorporate into your events TODAY!Back storyCharlie Shortino was getting married in Mexico and his wedding was canceled due to hurricane warningsHe’s a meteorologist and called hotel back telling them weather would be prefect in his estimationThey let him have his wedding and it was perfectWife said “wouldn’t it be great if every bride could have a meteorologist on their wedding day…”
- How”They break the country into 4 foot incrementsLanding page for guests to check the weather at various points in the nightClient/planner uploads the timeline for the event and location and guests can see whether it will be raining for the garter tossLaunching in winter 2013
- Don’t forget to download the “EventMix” app and use Password: D4X3RDiscuss its usage at eventsVideo is a great way to give your guests/attendees the opportunity to participate in capturing the event from their perspective and showcase it to the(ir) world.(semi) Instantly give attendees the ability to relive the best (and most shameful) moments of the night.Pitch to the fact that crowdsourced video was used to create and capture an experience with Ford.
- Ford Commercial
- Talk about it being used at our wedding
- Talk about it being used at our wedding
- Address videographers being replaced10% off package
- InstagramRecently purchased by FB for $1BOne of the fastest growing social networksEach day on Facebook 300 million photos are uploadedInstagram gains one new user every secondOne billion photos have been taken with the appThere are roughly 58 photos uploaded each secondTell story of my cousin at ThanksgivingFB takes too long and Instagram is the new social network of choice for increasingly younger generations wanting an instant connection69% of people surveyed share photos online61% of people surveyed capture shared photos with their cell phoneWith those statistics, what are we doing to connect with those photos and those people at our events?
- Newest trend is to share Instagram photos with guestsYvette Audrain and Susan Strauss started Mox Shots to be able to provide on site display of guest’s Instagram photos
- First, there was the photobooth, but what about group shots?Second, came the photo lounge- more fun, but what about the people that never left the dance floor? Now, guests can use their own smart phones anywhere at the event to snap pics with instagram and twitter and tag them The photos are instantly added to the live slide show on a screen at the event After the event you get a drive with all the photos, and there’sa custom Facebook page so guests can get them tooOnsite printing availableDemo its usage with #PWGFWTechpics taken throughout the day$100 off moxshots service
- Guests are looking for something to do at events besides standing around, listening to music and drinking (though all of that is AWESOME and I plan on doing more than my fair share this week)Imerser makes multi-touch sensitive surfaces that are completely interactive and customizable that guests can experiment and play with throughout the experienceThere are three primary iterations of themBar/tabletopsKiosksProjection
- Interactive Tables can be used as either a standing cocktail table or an interactive bar providing hours of entertainment as guests watch them react to their touch, view images, move visual elements around the top surface, and play with the lighted interactive functions. Multiple interactive bars or tables can be positioned side by side to create an Infinity Bar.Interactive Kiosks have the capability to scroll through pictures with a variety of interactive effects, also serving as a "digital guestbook," where guests take photos or record video through the built-in camera and leave a special message for the host.
- Imerser ProjectionConnects to any projector or display surface (i.e. LED panels, flatscreens, display walls, etc.)Can connect to/be run through a media serverGesture controlled interaction through cameras and infrared fields (nerd talk but it works)Images and video can be “stacked” to create multi-layered effects
- The “social” side of seatingBreak down the awkward barrier of not knowing anyone before you arriveConnect people before or after the event based on social profiles and available informationTalk about the awkwardness that can occur when going to an event where you know no one, and how that can be bridged using social tools
- Talk about how I used it for my wedding
- Talk about ST Experiences15% off annual license for all Friends of The Event Nerd
- Arguably one of the most awesome apps I’ve come across in a whileIt sucks for us as wedding professionals, but is overall awesome for its ingenuityI’m just going to let the video speak for itself…
- Dance break
- If at first you don’t succeed, call it Beta
- Aim for the Puddles- be disruptive of people’s status quo
- Unspoken Rules of Being Badass (from the reputable Urbandictionary.com): First rule of being a badass. A badass does not talk about being a badass. Period.Don’t just talk about how your events need to evolve. Evolve them.Second rule of being a badass, a badass does not try to be a badass or look tough. A badass simply is a badass.Don’t incorporate technology into your event to show off or because event/company X added that twitter thing to their event. Make it relevant to your audience. An AARP convention may not need the most over the top technological innovations. But AARP does have one of the most robust social media strategies I’ve seen.A badass stays true to themselves, always. This means being themselves for themselves, and not being fake to impress others.Find out who your guests and clients are, where they (digitally) hang out, and develop strategies/technologies around that.A badass does not give up. Badasses will always push themselves for the better, no matter how hard it gets.At some point you will use a technology that fails you. Something is going to go wrong. Don't throw out the whole idea of innovation. Try something else and learn from the pastHUGE Example of failed technologyA badass is not a jerk. A badass does not prey on the weak.Don’t look down snobbily at events that aren’t innovating. As you start to incorporate more into your events, offer to lead them on baby steps.Talk about Kevin Bowen and blanketing the stage in conventional lights because he didn’t trust intelligent lights and the newer digital camerasA badass knows his/her limits. Don't be stupid, you're not Superman, you'll die if you jump off a building.Don’t try too much at once. You’ll overwhelm yourself, your client won’t know how to react and will likely shut everything down.A badass does not make enemies or go looking for fights. They do not fight fights that aren't worth fighting either.Some clients are NOT going to go for innovative technologies, be ok with it and walk away. They may come around on their own.
- Design Dawgs- Blog on how to use technology in event designTechoratingSocial Media SeminarComing this summerSpecifically for teaching event professionals how to use social for the events industry