Consistency is key for publishing content. Consistent content, produced at regular intervals, builds trust with consumers and strengthens a business's reputation. There are several factors to consider for consistent content, including maintaining a consistent brand message and tone, producing high-quality posts regularly, learning from customer responses, and understanding how consistency affects the mind. Making consistency a priority leads to increased engagement and better business outcomes.

1. Consistency
is Key for
Publishing
Content
By: Savana Biren

2. What is consistent content?
• Consistent content is the frequency
(consistency) of how often you share, produce
and post content. 72% of marketers say
content marketing increases engagement
increased the number of leads. (Lynkova)
• It is not only important for businesses to
produce content, but the consistency plays an
even bigger role than the post itself.

3. The Importance of
Consistent Content
• As consumers transition from the consideration
stage and approach the decision-making stage,
they subconsciously take into account the
consistency of the company’s content on their
social media pages.
• You may have heard the phrase, "consistency is
key," when referring to content creation.
Consistency varies between businesses, but
producing consistent, quality content throughout
various online channels ultimately defines your
credibility, builds trust, and can strengthen your
reputation. (Riserbato)

4. The Importance of
Consistent Content

5. There are important
factors to take into
consideration to ensure
your business is
consistent with its
content:

6. 1.) Be Consistent With
Your Message
• Whether your content is a verbal message with
words or merely a picture, it should make sure it
follows the same tone, voice and message your
brand stands for. According to Techipedia,
consistent brands are worth 20% more than
those inconsistent with their
messaging. (Simpson)
• “Consistency in the way you communicate online
can allow people to recognize your voice in the
same way you recognize your friend’s voice when
they say “hello” over the phone.” (Payne)

7. 2.) Produce Quality
Consistent Content
• Yes, consistency is key but that doesn’t mean
to just post anything to post. In this case, you
want to make sure you are posting quality
content versus simply a large Hootsuite and
other online planning platforms can help you
schedule posts.
• “Posting each day strategically and consistently
maximizes your organic reach.” (Payne)

8. 3.) Learn From Your Customers
• Consistent content helps you understand your
customers’ needs. The more engaging your
content is, when referring to the societal aspect of
content, (liking, sharing, commenting, etc.) the
better you will understand how to improve and
satisfy your customers’ needs' in the future.
• “When you are a part of the conversation, content
creation becomes an easier feat as you listen to
and learn what your customers want.” (Simpson)

9. 4.) Consistent Content
Affects The Mind
• If you dive deeper into the cognitive connection between
consistent content and consumer ad recognition, you’ll find
studies on in-feed advertising. In-feed advertisements are
typically marked as ‘promoted posts’ or ‘promoted tweets’
that look like a normal post or tweet on your feed. (Fan)
• There are two features of in-feed ads: consistency and
societal.
• “Consistency is used to capture users’ general perception
of similarity between in-feed ad and unsponsored content.
Sociability is used to capture users’ perception of social
aspect of in-feed ads.” (Fan) The extra steps you take to
make sure your content is high in quality and consistent will
ultimately lead to more business.

11. Conclusion
• There are plenty of reasons why consistency
should be your top priority when it comes to
creating content. If you have these factors in
mind the next time you publish content, your
outcomes will surely flourish.