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Neil Patel's Webinar Slides
This document discusses Neil Patel's webinar on generating over 1.7 million visitors per month through growth hacking techniques without spending on ads. Neil outlines 7 vital mindset shifts needed to think like a growth hacker, including thinking like a detective, journalist, monk, circus trainer and scientist. He demonstrates tools for optimizing sites, generating leads, personalizing experiences and winning like other top entrepreneurs. Neil offers two options - consulting for established companies, or an "SEO Unlocked" program teaching his proven systems for massive traffic and sales growth.
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Neil Patel's Webinar Slides
- 1. HOW I GENERATE1,720,425 VISITORS A MONTH THROUGH GROWTH HACKING
- 2. I generated over1,795,013 visitors per month and I don’t spend a dime on ads …and what’s crazy… I’m beating multi-billion-dollar companies who have have hundreds of employees in their marketing department Presented By Neil Patel
- 3. Who This IsFor Solo entrepreneur. (Freelancer, lawyer, accountant, designer, consultant, etc.). People with established online businesses who feel like they’ve plateaued. People who just want to get better at marketing. People who are just starting off and aren’t sure what exactly to do. People who are looking to dominate their marketplace.
- 4. At the endof the webinar… “I’m going to give you a cheat sheet on how I ranked #1 for online marketing”
- 5. Rules For Today’sWebinar This is NOT about “Overnight Success.” You need to have a website. You MUST be passionate about marketing, sales or growth.
- 6. If you aren’tpassionate you’ll…
- 7. What you’re taughtin the digital marketing industry is this: The Real Problem: Traffic Sales Success
- 8. But once youlearn growth hacking… You’ll be able to consistently generate more traffic, leads and sales. Your business will become less manual and more systems-driven, with automation and processes that work without your involvement. You will finally have a proven, repeatable model poised to increase traffic and revenues. You’ll gain skills and knowledge that will follow you wherever you go.
- 9. The Co-Founder of NeilPatel Digital, Crazy Egg, Subscribers, & Hello Bar I’ve helped companies like Amazon, NBC, GM, HP and Viacom grow their revenue. I’ve driven over 800,000,000 “wallet-out, ready-to-buy” visitors to my clients’ websites I’ve also worked with Facebook, Microsoft, eBay, Yahoo, Sales Force and Intuit. I was recognized as a top 100 entrepreneur under the age of 30 by President Obama. I also helped Cheezburger Media reach 500 million page views a month
- 10. But it wasn'talways this way…
- 12. Neil is oneof the top entrepreneurs in the nation Neil is one of the top 10 online marketers. Neil Patel is one of the top influencers on the web. Neil knows his marketing, like I know my wine. One of the best online marketers out there. Neil helped us to get to 500 million pageviews. Guy Kawasaki Ben Hun
- 13. See How QuickNeil Got 11%More Page Views 24%More Search Traffic Increased page views per month by 5 Million
- 14. See How QuickNeil Got $15Million in Revenue 26%More Traffic Generated
- 15. Let’s look atmy traffic before we start…
- 16. There Are 7Vital Transformations That Need to Happen If You Want to Think like a Growth Hacker
- 17. Think Like aDetective
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- 25. Think Like aJournalist
- 26. You don’t haveto increase rankings to get more search traffic.
- 27.
- 28. Sign Up forGoogle Search Console
- 29. Find the TopPages
- 30. Find the TopKeywords
- 31. Tips Look for keywordsthat have less than a 5% click-through rate Look for pages that have less than a 4% click-through rate Make sure that the keywords that you rank for are in the title tag Once you make changes in your title tag, have Google re-crawl your site 1 2 3 4
- 32. 10 Keywords ToSkyrocket CTR How to [List-related numbers] Free You Tips Blog Post Why Best Tricks Great 1 2 3 4 5 6 7 8 9 10
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- 36. You have togive it 30 days to see results.
- 37. Think Like aMonk
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- 39. Do you wantto see the simple tool I use to get more people back to my site?
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- 44. The Real Formula CreativityExperience Success
- 45. Think Like aCircus Trainer
- 46. What’s a LeadMagnet?
- 47. Why Do YouNeed One?
- 48. Your highest converting trafficchannel will be your email list!
- 49. Do Emails ReallyGenerate Sales?
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- 58. Tools To Createa Lead Magnet Hello Bar (it’s free) Click Funnels / Lead Pages Bounce Exchange (enterprise solution) 1 2 3
- 59. Tips If you aska “yes or no” question first, you will typically generate 20% to 30% more leads. Journeys and courses convert better than eBooks by 16%. You should have multiple lead magnet offerings throughout your website (homepage, blog, header, exit pop-up) A good lead magnet will generate 5 emails for every 100 unique visitors. NeilPatel.com generates roughly 7.4 emails for every 100 unique visitors. 1 2 3 5 6
- 60. How Do YouFigure Out What Lead Magnet To Offer? 1 2 Survey your visitors using Survey Monkey. Ask them “What can I help you with” - It’s free Use Buzzsumo to see what’s hot in your space
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- 62. Think Like aScientist
- 63. Conversion Optimization isLike Dating
- 64. This is WhatMost Funnels Look Like… Visited site Signed up 0 4,721 9,442 9,442 2,207 997 10.3%23.4% 44.3% Used any awesome app feature
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- 66. Engage With VisitorsFirst
- 67. 52.11% increase insign-ups
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- 70. 281% increase inleads
- 71. Quiz Tips Start with5 questions. No more than 4 options per question. Use images when possible. Tools like leadquizzes.com can help. 1 2 3 4
- 72. Make Signing-up Easy Doyou really want to register again?
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- 75. 59.4% increase insign-ups
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- 77. 22% increase insign-ups
- 78. Integrate Psychology IntoYour Marketing
- 79. 16% increase insales
- 80. Leverage a 2-stepCheckout
- 81. 10% increase insales
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- 84. 31% increase insales
- 85. Personalization Tips Insert theuser's city using Maxmind.com. It’s ok that it won’t be 100% accurate. Use personalization throughout your text.
- 86. Think Like aWinner
- 87. What Do AllWinners Have In Common?
- 88. Invest in Consultingand Mentorship so You Can Learn From The Best If you wanted to climb Mt. Everest, would you just fly over to Nepal with no training and start climbing without a Sherpa? So, why would you try to take your business to the next level all by yourself? I’ve spent over $13,00,000 on consultants and business mentors to help me with every aspect of my company.
- 89. My husband andI just bought a new home, and we owe it all to Neil Patel. We have increased our traffic and sales in ways we never knew existed. The increase was over 30%. Alana Mitchell Founder of SkincareByAlana.com
- 90. Working with Neil& Mike has been nothing short of amazing. We’ve worked on awesome projects together and helped clients increase revenues over 8-figures. I’ve talked to market leaders, celebrities and learned so much in the last year and a half. Above all, they treat me like family, which is the most important point of all. Vignesh Kumar Chief Marketing Officer
- 91. The Reality Is… Ican’t cover everything that you need in an hour webinar (even if we had all day!). You may even feel overwhelmed by what I’ve covered…and I’ve only scratched the surface…
- 92. The Reality Is… Wouldyou like to keep this experience going? Special offer so you CAN get everything you need to know… And, if you act fast, I’m going to make you a very special proposition.
- 93. You Have TwoOptions
- 94. Option #1 Focus onwhat you are great at and let the experts do the rest.
- 95. Who This IsFor Venture funded startups Companies that generate at least 3 million dollars in yearly revenue People who spend at least $10,000 a month on marketing Companies who want to grow faster through growth hacking People who are looking to dominate their marketplace and are already established.
- 96. Why do Ihave to meet at least one of these requirements?
- 97.
- 98. Here's What YouNeed to Do Next Click the Book a Call button right now Schedule your call with my team and I And lets figure out how to grow your business!
- 99. Here’s how itworks… Book a time for us to talk We talk within 72 hours of today We talk for 45 minutes We talk about your goals We figure out how to achieve them 1 2 3 4 5
- 100. You’re full ofit Neil! Why would Google hire you?
- 101. This is NotFor You, If You aren’t spending at least $10,000 a month on marketing You don’t have a least a few million dollars a year in revenue (or have venture funding) 1 2
- 102. And did Imention, it’s free?
- 103. What’s the catch? Neilcan’t be doing this for free, right? …well… If my team and I can skyrocket your growth then we will work together…
- 104. Friendly Warning We’re onlytaking calls over the next 72 hours If all of the time slots get booked, I’m sorry
- 105. The proof isin the pudding, last chance…
- 106. Option #2 Learn theproven system from somebody who has not just done it, but mastered it and is pretty darn good at it.
- 107. Why would youbuy traffic when you can get it for free?
- 108. How Much Wouldit Cost to Buy All of My Traffic?1
- 109.
- 110. What You’ll GetOut Of This Program A mindset shift - a mental reboot and roadmap for next level success. An actionable plan to strategically grow your leads, clients/customers and recurring subscribers by 2x, 3x, even 10x! Proven sales and marketing models that you can implement to get massive results.
- 111. What You’ll GetOut Of This Program Timeless sales, communication and persuasion strategies to close more sales. Organic traffic generation strategies to increase overall leads and sales. 7-Figure+ sales processes, funnels and automated systems that attract, nurture, qualify and elicit action.
- 112. What You’ll GetOut Of This Program A reporting and “score keeping” mindset to know, understand and track your numbers religiously. How to make traffic and lead generation work in conjunction with profitable, ROI-driven systems that scale. A system to find, qualify and convert high-end customers at price points that you’ve never imagined.
- 113. What You’ll GetOut Of This Program A structure for growth and scale. Action. Implementation. Change. Results.
- 114. What’s Inside 8TRAINING SEGMENTS Mindsets,Foundations, and Structure Roadmap SEGMENT 1 7 Figure Sales Processes, Funnels, & Models SEGMENT 2 Communication & Persuasion Strategies SEGMENT 3 Advanced Traffic Acquisition Tactics SEGMENT 4 Content Marketing & Promotion Strategies SEGMENT 5 Conversion Optimization Bootcamp SEGMENT 6 Delegating & Outsourcing Mastery SEGMENT 7 Automation & Scaling SEGMENT 8
- 115.
- 116. Neil Patel MembershipPortal
- 117. What You’re GoingTo Get… SEO Unlocked ($4,997) Assignment/Handout Vault ($997) Access to the Facebook Community ($697) Weekly Coaching Calls ($497) Total Value: $7,188.00 TotalValue: $7,188.00
- 118. This is NotFor You, If You are looking to get rich quick You expect results without effort 1 2
- 119. This Program isPerfect, If You own a business You do marketing for a business You want to start a business You are a freelancer You want to learn marketing 1 2 3 4 5
- 120. 1st Option 2ndOption I Had Two Choices Go Cheap As Possible AndTryTo Sell As Many As Possible… (It wouldn’t incentivize me to REALLY stack the value…). Requires A Little Higher Investment… (but, in exchange, I can devote more resources to guarantee your success).
- 121. Neil’s never letus down, he always brings results! You can’t say enough good things about Neil. Neil’s great at converting visitors into customers. Neil’s one of the few consul- tants that’s worth his fee. Neil always over delivers and under promises. Neil truly is a social media rockstar.
- 122. What You’re GoingTo Get… SEO Unlocked ($4,997) Assignment/Handout Vault ($997) Access to the Facebook Community ($697) Weekly Coaching Calls ($497) Total Value: $7,188.00 TotalValue: $7,188.00
- 123. Question For You What’s100,000 Visitors Worth To You…? $3k $5k, $10k, $25k, $100k? More…?
- 124. You Can SeeWhy Conferences Pay Me $25,000 to $50,000 For Just An Hour Speech.
- 125. You Can SeeWhy It’s A Good Deal At $5,000 $1,997 (For General Public) But, Because You Are Special…
- 126. Get Started NOWFor Just One payment of $5,000 $997
- 127. Here's What YouNeed to Do Next Click the Get Started button right now Complete the checkout process Check your email Begin your journey!
- 128. Inside the FBGroup
- 129. Inside the FBGroup
- 130. Inside the FBGroup
- 131. Inside the FBGroup
- 132. Inside the FBGroup
- 133. Get Started NOWFor Just One payment of $5,000 $997
- 134. Now YOU HaveTwo Choices… Do Nothing, and NOT Take This Leap Of Faith (Which is 100% Risk Free) Pay This Small Investment Today (compared to all of the value that you’ll get in return and give it a shot!) If it works, great… if not, just ask for your money back and you’ll get it, no questions asked. 1st Option 2nd Option
- 135. 100% 30 DayMoney Back Guarantee My guarantee is simple. Within 30 days, if you feel that I didn’t deliver the goods to justify your investment, simply contact me and I’ll refund every cent to you. This is truly no risk. In fact, it puts all of the risk on me, exposing you to my proven strategies and tactics, worksheets, handouts, scripts and templates, tools and alumni community, while still giving you the opportunity to say “NO THANKS” at any time. You have nothing to lose and everything to gain.
- 136. The Real QuestionIs… Is It Worth Gambling A Few Minutes Of Your Time To Check This Out, (If It Does Even HALF Of What I’ve Claimed Today On This Webinar It Will Pay For Itself!).
- 137. Friendly Warning Bonus offersdeadline: End of this webinar Program won’t be open much longer
- 138. Three Types OfPeople Those that make things happen, those that watch things happen and those that are wondering what just happened.
- 139. What You’re GoingTo Get… SEO Unlocked ($4,997 Value) Assignment/Handout Vault ($997 Value) Access to the Facebook Community ($697 Value) Weekly Coaching Calls ($497 Value) Still Have Questions? Email us at support@neilpatel.com with any questions or information you need and our team will respond promptly. Get Started Now For Just $997 Today Click The Button Below To Signup Get this slides and a Bonus www.neilpatel.com/notes
Editor's Notes
- #6 Everyone has to have a passion in life… Passion is the fuel people need to be fired up about working on the business every day. Unfortunately not everyone has it. I meet a lot of entrepreneurs who when I ask “why do you want to be an entrepreneur” they say “I want to be rich” – rich is not a real pasion Met a mom who had a bed and breakfast . Wanted to send her son to college Even myself… When I was 15, my parents were doing XYZ, and my passion at 15yrs old was to retire my parents. They worked so hard to provide for us, all i wanted was to return the favor So make sure you have a real passion for
- #8 You’re taught about traffic and conversions, and you’ll have success. The question is… How do you get the traffic? How do you get traffic to convert?
- #10 I’m not telling you this to brag… it’s more so you know that you’re hearing it from someone who’s been doing this for over 10 years, and helping companies of all sizes grow at the same time as growing my own businesses.
- #11 I wish I could tell you I was born with a laptop in my hand and traffic rolling into my website that I had worked on in my mom’s stomach but that wasn’t the case.
- #12 Grew up with very little money Look at the image of me, wearing my sisters clothes My parents used to compare me to my sister. She constantly got straight A’s. She wouldn’t even get an A- Me on the other hand, I struggled. I got B’s C’s sometimes even D’s Parents encouraged sister to be a doctor Parents didn’t think I had the brains to be a doctor and I was always using the computer so they would encourage me to something with computers So when I was 15 I decided to get a job Didn’t even make minimum wage They offered me an extra 50 cents an hour to clean restrooms and I did it because I wanted the extra money I got really into computers and decided to save up money from Knotts to start my first website But one thing I did have was time. Lots of it. So I committed all my available hours to learning traffic generation. And then I actually got good at it. And started doing it for other companies such as…
- #38 Monks believe that less is more. And I really do agree with that. For the last 3 years I’ve given up something permanent and it’s helped me simplify my life. The first thing I gave up was coffee, and that was a TOUGH one. I have friends who can’t even say “hello” in the morning before sipping a cup of joe. Then I gave up tea. It got a little bit easier the 2nd time around. And last year I gave up ___, and it was even easier. And what I’ve learned from doing this is, when you have less things to worry about, you can get laser focused on ONE or TWO things. And that can result in incredible growth! The same goes for content. I see all these websites pumping out blog article after article. They’re so concerned about how many pieces of content they can release per week. Well guess what? That’s not how the game works. I’ve learned, through trial and error, and a lot of money wasted, you’ll get WAY more traffic by writing only a few pieces of content, and then using that laser focus on purely promoting them. And here’s how you do it…(next slide)
- #41 So what’d you think about these first 3 tactics? These 3 tactics are how I generate most of my traffic. They’re pretty amazing right? Don’t you think this could change a business? Well guess what… I learned a hard lesson about this. In 2014 Mixpanel raised 65 million dollars at at 865 million dollar valuation. “Wow! 500k visitors? You must be doing 100 million in revenue!” I was only doing 1.2 million in revenue so I was curious as to why he thought that. “What makes you say 100 million?” I asked. And he said “Well my business gets 50k visitors per month and we’re doing 8 million in revenue.” (do a gulp noise or over exaggerated sigh) I went completely silent. I didn’t no what to say to the guy. Eventually I swallowed my pride and told him my numbers. And I’m glad I did because he let me pick his brain to find out what made him so successful. (pause for a moment) And that’s when I realized the real formula is (next slide) ?
- #88 What the one thing all winners have in common aside from success? If you look at Mark Zuckerberg, Michael Jordan, Michael Phelps, they all had coaches. Go into coaches “They did not do it by themselves” (pause)…they all had mentors
- #91 Change slide text
- #93 And so let me ask you a question and get your permission to tell you about something I’ve put together to learn from me everything you need to put in place in your business to reach the next level. How many of you would like for me to tell you about it? Just say “Yes” in the chat…
- #95 Malcolm gladwell says it takes 10,000 hours to get good at something You can go at it alone and many people do and figure it out.
- #97 My team and I have set aside time over the next 48 hours to talk to your personally about how you can apply these strategies today. From how do you implement these tactics on your own business or site. To how do you compete when you don’t have a big advertising budget and you are late to a crowded space. Im sure you have questions, and we are going to work with you through them. No matter what you biggest challenges are, I bet my team and I have seen it and we have solutions. We can help you and guide you for free.
- #98 My team and I have set aside time over the next 48 hours to talk to your personally about how you can apply these strategies today. From how do you implement these tactics on your own business or site. To how do you compete when you don’t have a big advertising budget and you are late to a crowded space. Im sure you have questions, and we are going to work with you through them. No matter what you biggest challenges are, I bet my team and I have seen it and we have solutions. We can help you and guide you for free.
- #99 [CTA: BUY BUTTON should pop up on the screen now and STAY there until end of webinar] So here’s what I want you to do next… You will see appointment times, select what works for you. One of my team members or I will call you during that time. You’ll be happy, you’ll get tons of learnings that are more related to your business on how you can grow. I don’t care what kind of business you have these tactics and strategies work for businesses of all types.
- #101 Now before you book your call you are probably wondering why I am doing this? We know that once we do all of this, that you may want our help to grow your traffic your traffic. And if that’s what you want then we can discuss it and see if it is a good fit for both us.
- #104 Now before you book your call you are probably wondering why I am doing this? We know that once we do all of this, that you may want our help to grow your traffic your traffic. And if that’s what you want then we can discuss it and see if it is a good fit for both us.
- #107 Or you can stand on the shoulders of someone who’s done it before and get a guide and have them take you where they’ve been many times. ?
- #111 My goal with this program is to over-deliver and blow your expectations away So here is what you will get out of the program?
- #115 The segments are numbered wrong.
- #116 I’ve broken down all the content in 3 distinct ways, so you know exactly what to do AND how to do it: A.) High-Level Concepts - First, I will tell you why "what we are covering in the section" is important and why it's relevant in today's market environment. B.) Frameworks, Examples & Templates – Secondly, we will give you all the frameworks to simplify the implementation, give you the examples that have worked well in the past, so you can model them and then, we will also give you fill-in-the-blank templates you use to implement at everything we discuss quickly C.) Nuts-&-Bolts - Lastly, we’ll walk you through how-to do every section step-by-step, so you can see firsthand how to implement everything right the first time. ?
- #118 (read slide first) Before I go further I do want to say (next slide) ? 7188
- #121 I could have created a program in a week and sold it for $30, and maybe you've purchased low cost products like that on clickbank, but I know it wouldn’t be good enough to get you the results you’re looking for. I also thought about focusing on 1 specific marketing tactic and creating a course around that, but it wouldn’t give you everything you needed to be set up to succeed. What you really need is something comprehensive like the Advanced Marketing Program, so you a) don't have to go buy 10 different courses online to get only a fraction of what mine has, and b) so you have all the tools you need to grow your business. So yes the advanced marketing program is a little higher of an investment up front, but it also covers everything you need to take your business to the next level. I have under promise and over deliver and I wanted to transfer that into this program. It’s that same mentality that has led me to attract some of the worlds biggest companies to me
- #123 (read slide first) Before I go further I do want to say (next slide) ? 7188
- #124 Now let me ask you a question. How much would you pay to get: 1 new high ticket client per month? per week? or even per day? Or more predictable sales each and every day. (read slide) ?
- #126 (read slide like this) – So you can see why even at $5,000 it’s a good deal. I have this program priced at $1,997 for the general public. But because you’re serious, and you’re exhibiting winning qualities right now, because believe it or not, most people don't even have the attention span to even be here right now. So I’ve got something special for you. You can get started right now for… (next slide) ?
- #127 Only $997. When you enroll today, you’ll get lifetime access to the entire program, which means everything is yours to keep forever You’re going to get immediate access to the program today I also had my tech team create MP3’s of every single lesson—so you can listen in the car, at the gym, anywhere you like. It’s the little things that make a big difference in value and my goal is to help you succeed.
- #128 [CTA: BUY BUTTON should pop up on the screen now and STAY there until end of webinar] So here’s what I want you to do next… Click the get started button right now and a new tab will open and you’ll go to the checkout page Choose your payment plan, enter your credit card details or pay via paypal, and complete the purchase. You’ll receive an email with all your welcome and login details You’ll be given instant access to the course and can begin going through the lessons today and begin your journey! ?
- #134 Again you can get started now for only $997 by just clicking the button on the right to get enrolled.
- #135 (Read slide first) If not, just ask for your money back and you’ll get it because… ?
- #137 The only thing you are risking is time because you have a 30 day money back guarantee.
- #138 Redesign slide
- #139 (read slide) So who are you going to be? Be the person who makes things happen and get signed up for the Advanced Marketing Program now.
- #140 ADD IN URL FOR NOTES So, you can get the slides and the bounus that teaches what I did to rank number 1 on google for “online marketing” at neilpatel.com/notes To sign up just click the button below. I want to thank you all for joining me on here it was a LOT of fun and now I am going to do some Q&A. Answer these questions… How do I get the content and is dripped? What level support do you get? Will this work for my business? Why is the price so high? Are there any extra costs? How much time do you need to commit to this course each week? How does the refund policy work?