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TEE LIM
PROFESSIONAL
SUMMARY
FEBRUARY 2023
PRODUCT
MANAGEMENT &
MARKETING
PRODUCT MANAGEMENT
BUSINESS DEVELOPMENT
STRATEGIC MARKETING
Bringing highly competitive products to market and delivering multimillion-
dollar, sustainable growth while improving profit margins.
» Defined product strategy, prioritize initiatives, and drive strategic marketing
for new markets; collaborate with cross-functional groups at all levels,
including executive management, sales, quality, operations, and product
development.
» Managed all phases of product lifecycle from product concept through
launches, revisions, and obsolescence.
» Excel at building and leading teams, managing critical projects, and ensuring
seamless execution on time and in stride with stakeholder expectations;
skilled at converting customer requirements and market demands into
actionable product roadmaps.
» Leverage strong technical background, relationship building skills, and
problem-solving abilities to overcome product/
quality challenges, secure and expand partnerships/alliances, and drive
strategic account growth
Tee Lim (teeyonglim@Hotmail.com)
EMPLOYMENT
HISTORY
Semtech Corporation, San Diego, CA (2014- Nov 2022)
• Product Marketing Director
Peregrine semiconductor, San Diego, CA (2010-2013)
• Product Line Manager
Conexant Systems, San Diego, CA (2008-2009)
• Sr. Product Line Manager
AMD, San DIEGO, CA (2006-2008)
• Strategic Alliance Manager
Micronas Semiconductor, San Diego, CA (2005 – 2006)
• Marketing Manager
Conexant Systems, San Diego (1995 - 2005)
• Manager, Product Applications Engineering (2001 – 2005)
• Sr. Product Applications Engineer (1995-2001)
Tee Lim (teeyonglim@Hotmail.com)
EDUCATION
Tee Lim (teeyonglim@Hotmail.com)
UNIVERSITY OF SAN DIEGO
MBA IN FINACE AND E-COMMERCE
UNIVERSITY OF TEXAS AT AUSTIN
BACHELOR OF SCIENCE IN ELECTRICAL ENGINEERING
SPECIAL
SKILLS
• EXECUTION – Prioritizing strategic and tactical initiatives and consistently meeting
deadlines and delivering high quality work
• CREATION - Business plans, financial analysis, competitive strategies, product
requirements documentation, press releases, marketing collateral
• COLLABORATION – Establishing excellent relationships with cross-functional teams
and developing creative solutions to tough problems
• FOCUS – Efforts always stay targeted on demand creation, revenue growth and
margin enhancement
• LEADERSHIP – Leading cross-functional teams to create industry leading products
and hiring people with the highest potential and motivating them to success
• STRATEGIC MARKETING – Creating best-in-class products through market research
and global customer engagement
• COMMUNICATION – Effective in presenting value proposition of products to
executives, partners and customers
• TECHNICAL COMPETENCIES – Knowledgeable in RF, microwave communications
systems, esd and surge protection, proximity sensors, broadcast technology, smart
phones, mobile computing solutions and pc architectures
Tee Lim (teeyonglim@Hotmail.com)
SUMMARY
Semiconductor marketing director with proven track record. Accomplishments
include:
• Headed global marketing and business development activities for consumer
protection business to achieve $120M+ in revenues
• Launched first digitally tunable capacitors into the market
• Successfully defined and launched multiple products into diversified markets
including broadband infrastructure, consumer electronics and communications
testers
• Developed strong customer relationships and achieved CAGR of 30%,
doubling revenues from $23M to $46M from 2010-2012.
• Enhanced pricing strategies to consistently maintain margins exceeding 60%
• Expanded AMD strategic partnerships from 4 to more than 14 partners
• Launched industry first dual channel ATSC hybrid PCI express TV solution into
the market
• Designed an innovative digital video recorder (DVR) windows applications
Tee Lim (teeyonglim@Hotmail.com)

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Tee Lim Resume.pdf

  • 2. PRODUCT MANAGEMENT & MARKETING PRODUCT MANAGEMENT BUSINESS DEVELOPMENT STRATEGIC MARKETING Bringing highly competitive products to market and delivering multimillion- dollar, sustainable growth while improving profit margins. » Defined product strategy, prioritize initiatives, and drive strategic marketing for new markets; collaborate with cross-functional groups at all levels, including executive management, sales, quality, operations, and product development. » Managed all phases of product lifecycle from product concept through launches, revisions, and obsolescence. » Excel at building and leading teams, managing critical projects, and ensuring seamless execution on time and in stride with stakeholder expectations; skilled at converting customer requirements and market demands into actionable product roadmaps. » Leverage strong technical background, relationship building skills, and problem-solving abilities to overcome product/ quality challenges, secure and expand partnerships/alliances, and drive strategic account growth Tee Lim (teeyonglim@Hotmail.com)
  • 3. EMPLOYMENT HISTORY Semtech Corporation, San Diego, CA (2014- Nov 2022) • Product Marketing Director Peregrine semiconductor, San Diego, CA (2010-2013) • Product Line Manager Conexant Systems, San Diego, CA (2008-2009) • Sr. Product Line Manager AMD, San DIEGO, CA (2006-2008) • Strategic Alliance Manager Micronas Semiconductor, San Diego, CA (2005 – 2006) • Marketing Manager Conexant Systems, San Diego (1995 - 2005) • Manager, Product Applications Engineering (2001 – 2005) • Sr. Product Applications Engineer (1995-2001) Tee Lim (teeyonglim@Hotmail.com)
  • 4. EDUCATION Tee Lim (teeyonglim@Hotmail.com) UNIVERSITY OF SAN DIEGO MBA IN FINACE AND E-COMMERCE UNIVERSITY OF TEXAS AT AUSTIN BACHELOR OF SCIENCE IN ELECTRICAL ENGINEERING
  • 5. SPECIAL SKILLS • EXECUTION – Prioritizing strategic and tactical initiatives and consistently meeting deadlines and delivering high quality work • CREATION - Business plans, financial analysis, competitive strategies, product requirements documentation, press releases, marketing collateral • COLLABORATION – Establishing excellent relationships with cross-functional teams and developing creative solutions to tough problems • FOCUS – Efforts always stay targeted on demand creation, revenue growth and margin enhancement • LEADERSHIP – Leading cross-functional teams to create industry leading products and hiring people with the highest potential and motivating them to success • STRATEGIC MARKETING – Creating best-in-class products through market research and global customer engagement • COMMUNICATION – Effective in presenting value proposition of products to executives, partners and customers • TECHNICAL COMPETENCIES – Knowledgeable in RF, microwave communications systems, esd and surge protection, proximity sensors, broadcast technology, smart phones, mobile computing solutions and pc architectures Tee Lim (teeyonglim@Hotmail.com)
  • 6. SUMMARY Semiconductor marketing director with proven track record. Accomplishments include: • Headed global marketing and business development activities for consumer protection business to achieve $120M+ in revenues • Launched first digitally tunable capacitors into the market • Successfully defined and launched multiple products into diversified markets including broadband infrastructure, consumer electronics and communications testers • Developed strong customer relationships and achieved CAGR of 30%, doubling revenues from $23M to $46M from 2010-2012. • Enhanced pricing strategies to consistently maintain margins exceeding 60% • Expanded AMD strategic partnerships from 4 to more than 14 partners • Launched industry first dual channel ATSC hybrid PCI express TV solution into the market • Designed an innovative digital video recorder (DVR) windows applications Tee Lim (teeyonglim@Hotmail.com)