1. SUZANNE DUFF
Specializedinmarketingprojectmanagement,
including direct marketing, brand
management and social media community
management. Strong organizational skills with
a proven track record of successful marketing
and communication projects from initial
concept through to completion. Aptitude for
qualitative and quantitative analysis to guide
and support marketing and communication
objectives for web, print, and diverse retail
environments. Enterprising, results-oriented
professional able to manage budgets and
time-sensitive projects autonomously and
within team environments.
• 5+ yrs professional experience
• Bilingual French-English
• Brand management
• Branding and positioning
• Marketing and communication strategy
• Market research and analysis
• Marketing channel management
• Digital asset development and marketing
• Social media community management
• Copy writing and content curation
• Marketing channel management
• Budget management
• Relationship building and management
• Prioritizing and multi-tasking
MARKETING
COMMUNICATION
contact
2-5830 Monkland Ave.
Montreal | Quebec | H4A 1G1
Tel: + 1 514 458 7473
Email: suzannejduff@gmail.com
PROFESSIONALEXPERIENCE
GLOSSYBOX Canada, Consumer Insight Analyst, February 2012 - May 2013 (Montreal, Quebec)
• Lead B2C communication and social media campaigns aligned with brand goals and objectives
• Measure the effectiveness and ROI of marketing and communication programs and strategies
• Lead market research efforts to understand consumer perception and behaviour
• Collect and analyze data on brand product feedback through digital channels to identify markets
and factors affecting demand
• Prepare reports and findings, formulate recommendations for effective brand and communication
strategy for online and offline results
GLOSSYBOX Canada, Brand Manager, February 2012 - September 2012 (Montreal, Quebec)
• Source vendors, develop partner relations and create comprehensive brand and product
sampling initiatives to optimize awareness and engagement through social media, marketing and
communication channels
• Marketing communications, including social media, blogs, subscriber emails, product copy
• Monthly theme and campaign management (editing of visual materials in Photoshop and InDesign
in preparation for use on web and in print)
• Implementation of brand partner marketing activities
• Oversee social media channels; plan and manage contests, promotions
Results: With a winning team, helped launch GLOSSYBOX Canada through partner development,
interpreting and applying GLOSSYBOX GLOBAL marketing and research standards for Canadian market.
FEB2012-MAY2013
1YR,3MONTHS
ABOUT
PROFILE
WHATIBRINGTOTHETABLE
NOV2010-NOV2011
1YR
Recife Paris, Marketing and Sales Coordinator (Paris, France)
• Initiate direct marketing initiatives: sell-out and sell-in targets, activate promotions, launch
communication and PR initiatives (European and Middle Eastern markets, travel retail)
• Lead merchandising and purchasing strategy for creation of 2011-2012 small leather goods
collection, corporate gifts and accessories (material selection, cost analysis, sales targets)
• Design and development of packaging and visual merchandising concepts to extend product
lifecycles
• Execute B2B corporate gift communication strategy within Middle Eastern and African markets to
increase brand awareness and assert niche positioning
• Negotiation and management of distribution agreements and contracts (China, travel retail
operations)
Results: Increased sales in wholesale, travel retail and corporate gift retail segments by 15%. Managed
communications leading to World Tax Free show. Finalized first distribution agreement in Asia.
languages
English:
Fluent
French:
FluenT

2. Cedarome Canada Inc., Purchasing and Logistics Coordinator (Brossard, Quebec)
• Raw materials sourcing, management, and logistics
• Supplier negotiations (payment and shipping terms), vendor management and contract
administration
• Inventory risk assessment and inventory management costs
• Market and trend analysis affecting raw materials, consumer products and demand
• Coordinate with sales and marketing to ensure effective execution of communication campaigns
pertaining to market conditions and product trends
Results: Optimization of supply chain processes to support sales objectives and deadlines. Assessed
risks and purchased materials leading to significant reductions in carrying costs, capital investment
in inventory and inventory management costs.
MAR2007-SEPT2010
3YRS,9MONTHS
PROFESSIONALEXPERIENCE
Bistro on the Avenue, Management and Service (Montreal, Quebec)
• Balance service with costs to ensure profitability
• Manage purchasing and control inventory with attention to budget guidelines
• Direct marketing and publicity: web maintenance, promotions, and communication initiatives
• Coordinate special events: address customer inquiries, assemble client menu and bar proposals and
ensure consistent flow of scheduled events
• Promote guest satisfaction to ensure steady repeat business
Results: Decreased overhead and labour costs, increased rate of cover turnover through optimised
service and operations.
JUNE2001-MARCH2007
5YRS,9MONTHS
M.B.A. Marketing and Strategy
Institut supérieur du commerce. Paris, France
EDUCATION
KNOWLEDGEANDSKILLS
SOFTWARE
• MS Office Suite
• Adobe Photoshop
• Adobe Illustrator
• Adobe InDesign
• Adobe
Dreamweaver
TRACKING AND ROI
• Google Analytics
• Radian6
• Hootesuite
• Bitly
RESEARCH
• Google Insights
• Survey Gizmo
• Survey Monkey
CRM & eCRM
• Mailchimp
• Salesforce
CONTENT
MANAGEMENT
SYSTEMS
• Wordpress
• Joomla-Virtuemart
• Magento
SOCIAL
MEDIA
• Facebook
• Twitter
• Pinterest
• Instagram
• YouTube
CONT.PG2/2
2010
TO
2011
1999
TO
2000
2001
TO
2004
B.A. Human Relations
Concordia University. Montreal, Canada
D.E.C. Social Sciences
Centennial College. Montreal, Canada
ACHIEVEMENTS
ANDINTERESTS
ACHIEVEMENT
Professional Thesis: an exploratory study on Canadian
consumer behavior towards purchasing luxury goods
INTERESTS
Writing, cooking, yoga, swimming, and hiking
REFERENCES: DON’T HESITATE TO ASK
languages
*
SUZANNE DUFF
MARKETING
COMMUNICATION
contact
2-5830 Monkland Ave.
Montreal | Quebec | H4A 1G1
Tel: + 1 514 458 7473
Email: suzannejduff@gmail.com
English:
Fluent
French:
FluenT