Moraitis Fresh Produce faces challenges from internal influences like diversifying products and finding new locations due to floods, and external influences like increased competition, new technologies, and globalization. To address these, Moraitis plans to expand its product range, consider new locations, improve promotion, research greenhouse production and imports, and sell online globally. However, it is unclear if these strategies will successfully lead to profitability and benefit Moraitis' stakeholders.

1. Parramatta Marist Problem Based Learning 2013
Problem Addressed
Presenters: Miss G Dalla Subject: Business Studies Module: 2

2. Parramatta Marist Problem Based Learning 2013
Actions Taken
•INTERNAL INFLUENCES:
•Product- diversify product range
•Location- Qld floods- need to look at other locations
•EXTERNAL INFLUENCES:
•Competitive Situation- perfect competition, so a new entrant
could hurt sales - need better promotion of business name/products to
remind consumers they exist
•Technology- QLD floods an issue, may need to look at glasshouse
production of certain vegetables and fruits eg tomatoes, genetically
modified fruit/veg??
•Geographic- globalisation- may need to consider importing more
fruit/veg if weather is an issue, sell online to global market

3. Parramatta Marist Problem Based Learning 2013
Resolution, impacts & outstanding
issues
QUESTION TIME
Customers Employees
Will these strategies
actually lead to success &
What is the impact of all of
profitability?
Environment this on Moraitis’
stakeholders?
YES NO
Moraitis
Shareholders
Society WHY
Government