Hozier digipack analysis

1. Digipack Analysis
By George Rawding

2. The use of colours in the digipack are very reminiscent
of an indie artist, fitting into the codes and
conventions that have been previously established.
The use of earthly colours such as browns and oranges
also add a more folksy essence to the album cover,
something which is reflected in many of Hoziers song.
The idea of not having the artists face in the cover is
an interesting one. The face has been stripped back to
reveal a beach scenery. The serene image that we’re
seeing is a visual representation of the artist “bearing
his soul” on the album and subsequently the album
artwork. In doing this, Hozier manages to distinguish
himself from other similar artist by taking the
meaning of that saying literally and physically show
the people who buy the album his soul and also relay
the idea that this artist is more about getting his
music heard rather than having his face recognised.
The back of the digipack is much more
sparse than the front, with just a black
background with the songs coloured in
orange. This links into the idea that the
songs on this album are the most important
thing to the artist. He wants his music to be
listened to and so when it comes to the
track list, no other artwork is necessary.
The large, bold writing on the CD is the only
association to the artist on the whole
digipack. The recurring orange and black
recurring theme adds to the continuity
established on the back of the album. The
splattered effect around “HOZIER” gives the
album a handmade quality to it, as if the
artist is trying to convey the hard work and
dedication he put into the CD by literally
crafting each one.