Buzzbuzzhome

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Real Estate Marketing Toronto Meetup (remarkto) June 6, 2011 Presentation by Matthew Slutsky from Buzzbuzzhome.com

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Buzzbuzzhome

  1. 1. Search and research for new condos A lesson in... Searching! -- its all about the feeds --
  2. 2. Google, duh!
  3. 3. bing?
  4. 4. BuzzBuzzHome![shameless plug]
  5. 5. How the heck do you search?!• Social media is a key driver of information searching.• No longer are you going out finding information.. Let the information flow to you!• Social media is people having conversations with people... Online.... But, you must learn to monitor it and extract useful information.
  6. 6. Power to the people • Only 14 per cent of people trust advertisements; 78 per cent of people trust the recommendations of other consumers.
  7. 7. Power to the people • How are you getting information for your clients on new condos, town homes and houses?
  8. 8. The Key:Be everywhere, all the time
  9. 9. Twitter• It is all about the feeds!
  10. 10. Twitter• Create multiple lists of important and influential people.• Use Hootsuite, or a likeminded application• It is the only way to fully grasp what is actually happening!
  11. 11. Facebook• Facebook is full of useful information for anyone searching new construction.• Set up a Facebook Page to build your brand, and help follow the industry.
  12. 12. Facebook • View everyone that your brand is following as one feed, opposed to it interacting with your personal feed.
  13. 13. Forums
  14. 14. Picture Sharing
  15. 15. Picture Sharing
  16. 16. Blogs
  17. 17. Nothing beats oldfashioned snooping!
  18. 18. The Tim Hortons Story• Purchaser randomly found a condo, and purchased without any diligence.• They then found BuzzBuzzHome, searched a bunch of projects and the forums.• Realized they might have made a mistake.• Found a better place for their investment, recinded on the original purchase...• Showed up at BBH with an industrial style Tim Hortons Coffee maker, coffee for a month, mugs...etc...
  19. 19. fini• You can spend your whole time online being a lurked-loo.• But, to get the best results, you must participate and engage!

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