How the heck do you search?!• Social media is a key driver of information searching.• No longer are you going out ﬁnding information.. Let the information ﬂow to you!• Social media is people having conversations with people... Online.... But, you must learn to monitor it and extract useful information.
Power to the people • Only 14 per cent of people trust advertisements; 78 per cent of people trust the recommendations of other consumers.
Power to the people • How are you getting information for your clients on new condos, town homes and houses?
The Tim Hortons Story• Purchaser randomly found a condo, and purchased without any diligence.• They then found BuzzBuzzHome, searched a bunch of projects and the forums.• Realized they might have made a mistake.• Found a better place for their investment, recinded on the original purchase...• Showed up at BBH with an industrial style Tim Hortons Coffee maker, coffee for a month, mugs...etc...
ﬁni• You can spend your whole time online being a lurked-loo.• But, to get the best results, you must participate and engage!