Sasquatch, SEO      Experts
AND
OTHER   Mythical Creatures


           GREGORY LAM
DRIVING
WEB TRAFFIC
I’m Gregory Lam. I help create user experiences
 and technical solutions with digital media, online
      content manageme...
Source: Woolley’s Steakhouse, MN
Search
Engine
Optimization
Search Engine Market Share
                                               Other
                                          ...
What Searchbots look for*
                                                    Trustworthiness of your Domain
             ...
What Searchbots look for*

33%               What others say
                  about you
           67%
                  ...
“The holy grail of search is to
understand what the user wants. Then
you are not matching words; you are
actually trying t...
1. Who links to you
2. How many link to you
3. What do those links say about you
Who links to you
• Encourage links from popular +
  authoritative sites
• Discourage links from spammers +
  non-relevant ...
How many link to you
• Blog! Take photos! Shoot video
• Have an opinion
• Ask for referrals
What do those links say about you

“Suzie is a great real estate agent in Toronto.”
                       vs.
“Suzie is a...
Why SEO doesn’t matter
• Word of mouth
• Social media
• You still need to close the deal
GREGORY’S RULES



   Having an online presence is
important as having a credit rating.
             Build it out.
GREGORY’S RULES



 Be true to your brand.

Have a very specific goal when
executing any online strategy.
GREGORY’S RULES



The Internet is a tool, not an
         anathema
The Internet is just one piece of your
marketing strat...
What Searchbots look for*

33%               What others say
                  about you
           67%
                  ...
www.linkedin.com/in/gregorylam



        @gregorylam
RETechTO Meetup - March 1, 2010 - Search Engine Optimization
RETechTO Meetup - March 1, 2010 - Search Engine Optimization
RETechTO Meetup - March 1, 2010 - Search Engine Optimization
RETechTO Meetup - March 1, 2010 - Search Engine Optimization
RETechTO Meetup - March 1, 2010 - Search Engine Optimization
RETechTO Meetup - March 1, 2010 - Search Engine Optimization
RETechTO Meetup - March 1, 2010 - Search Engine Optimization
RETechTO Meetup - March 1, 2010 - Search Engine Optimization
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RETechTO Meetup - March 1, 2010 - Search Engine Optimization

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Gregory Lam's presentation on Search Engine Optimization (SEO) from the March 1, 2010 Real Estate Technology Toronto Meetup (RETechTO). Event founded and hosted by George O'Neill www.GeorgeONeill.ca

Published in: Real Estate, Technology, Design
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RETechTO Meetup - March 1, 2010 - Search Engine Optimization

  1. 1. Sasquatch, SEO Experts AND OTHER Mythical Creatures GREGORY LAM
  2. 2. DRIVING WEB TRAFFIC
  3. 3. I’m Gregory Lam. I help create user experiences and technical solutions with digital media, online content management systems, mobile applications, and social networking.
  4. 4. Source: Woolley’s Steakhouse, MN
  5. 5. Search Engine Optimization
  6. 6. Search Engine Market Share Other 15% Microsoft 10% Google Yahoo! 18% 57% Source: Zscalar Labs, State of the Web - Q4 2009
  7. 7. What Searchbots look for* Trustworthiness of your Domain 6% 5% 25% 7% # of Links to you 15% Link Text 22% On-Page Keywords 20% Web host data Traffic + CTR Social Media *Educated guesses from SEO folks (Source: SEOMoz)
  8. 8. What Searchbots look for* 33% What others say about you 67% What you say about yourself
  9. 9. “The holy grail of search is to understand what the user wants. Then you are not matching words; you are actually trying to match meaning.” - Amit Singhal, Google Fellow “How Google’s Algorithm Rules the Web”, Wired Magazine 23 Feb 2010
  10. 10. 1. Who links to you 2. How many link to you 3. What do those links say about you
  11. 11. Who links to you • Encourage links from popular + authoritative sites • Discourage links from spammers + non-relevant sites
  12. 12. How many link to you • Blog! Take photos! Shoot video • Have an opinion • Ask for referrals
  13. 13. What do those links say about you “Suzie is a great real estate agent in Toronto.” vs. “Suzie is a great real estate agent in Toronto.”
  14. 14. Why SEO doesn’t matter • Word of mouth • Social media • You still need to close the deal
  15. 15. GREGORY’S RULES Having an online presence is important as having a credit rating. Build it out.
  16. 16. GREGORY’S RULES Be true to your brand. Have a very specific goal when executing any online strategy.
  17. 17. GREGORY’S RULES The Internet is a tool, not an anathema The Internet is just one piece of your marketing strategy, not a magic bullet.
  18. 18. What Searchbots look for* 33% What others say about you 67% What you say about yourself
  19. 19. www.linkedin.com/in/gregorylam @gregorylam

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