Social Media Marketing Summit For Real Estate - Marketing Trends by Erika Lang

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Social Media Marketing Summit For Real Estate - Marketing Trends by Erika Lang

  1. 1. Inaugural Social Media Marketing Summit for Real Estate Marketing Trends You Need To Know Erika Lang soc i a l m e d i a November 30, 2009 Toronto s

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  2. 2. Social Media Revolution
  3. 3. Marketing Trends You Need To Know
  4. 4. What is Marketing? “the action or business of promoting and selling products” Concise oxford dictionary
  5. 5. Traditional Media One to many
  6. 6. New Media One to one One to Many Many to each other
  7. 7. Total Unique Visitors (000s) 23,650 23,700 23,750 23,800 23,850 23,900 23,950 24,000 24,050 24,100 On line Dec-20 07 Jan-200 8 Feb-20 08 Mar-20 08 Apr-200 8 May-20 08 Jun-200 8 Jul-200 8 Aug-20 08 Sep-20 08 Oct-200 8 Nov-20 08 Dec-20 08
  8. 8. In 2008 ad spending grew by 29% = $1.6 Billion
  9. 9. Mobile A new survey finds that 72% of Canadian households now have access to a wireless phone, up from 64% in 2006. Source: Harris/Decima survey Commissioned by the Canadian Wireless Telecommunications Association (CWTA)”
  10. 10. Smartphone and Iphone subscribers % of total subscribers In 2009 ad spending grew by 48% = $6 Million
  11. 11. Social Media • 4th most popular on line activity • 67% are using it • 10% of all time spent on the internet Source – Nielsen, March 2009
  12. 12. To put it in perspective New York Times: 2 million papers; 650,000 visitors a day on site Facebook: 6.5 million visitors a day and growing at 100% Twitter: 300,000 users a day and growing at 1,300% year over year Worldwide ad spending is expected to reach $2.2 Billion in 2010 12
  13. 13. What is it really? Social Media is Communicating with our peers about things that matter to us. 13
  14. 14. Social media works because it is human, personal, conversational 14
  15. 15. Social media is like word of mouth – multiplied by a hundred, or a thousand, or a million 15
  16. 16. Social Media is about sharing Networks, Blogs, Video, Pictures, conversations, etc… 16
  17. 17. How can we join the conversation?
  18. 18. A successful marketing campaign •  Queensland Tourism
  19. 19. Tourism Queensland
  20. 20. Our Web Sites
  21. 21. What can you do? Join networks and make connections Offer something of value Listen and be interested Build relationships by sharing
  22. 22. The best way to use social media is to become a part of social media 25
  23. 23. A Realtor’s Video •  House for Sale

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