The Future of Real Estate Marketing - Presented by George O'Neill at remarkto #14

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remarkto #14 was held on June 4, 2012 - Toronto's Largest Discussion Group About Leading and Best Practices in Real Estate Marketing. George O'Neill remark to founder and CEO of O'Neill Real Estate Limited, a boutique real estate brokerage in The Beaches area of Toronto, outlined his views on the future of real estate marketing. To learn more see http://www.remarkto.ca for past and future events.

Published in: Real Estate, Technology, Business
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The Future of Real Estate Marketing - Presented by George O'Neill at remarkto #14

  1. 1. The State of Real Estate Marketing! A Discussion! George O’Neill www.ONeillRealEstate.ca   @GeorgeONeill   #14 June 4, 2012!
  2. 2. Old  School  -­‐  Marke:ng  •   Measure  Room(s)  •   Take  Photo(s)  •   Newspaper  Ad  -­‐  maybe  •   MLS®  •   Lawn  Sign  •   Open  House   “ Push ” #14 June 4, 2012!
  3. 3. New  School  -­‐  Marke:ng  •   Floor  Plans  •   Photos  /  Video  Tour  •   Google  /  Facebook  /  Kijiji  /  Craigslist  …  •   MLS®  -­‐  speak  to  layperson  •   Lawn  Sign  •   Open  House  •   Share   “ Pull ” #14 June 4, 2012!
  4. 4. Old  School  -­‐  Compe::on  •   FSBO  •   Each  other   #14 June 4, 2012!
  5. 5. New  School  -­‐  Compe::on  •   FSBO  •   Each  other  •   Digital  Marketers   #14 June 4, 2012!
  6. 6. New  School  -­‐  Winning  Traits  •   Complete,  Accurate  Property  Informa:on  •   Immersive  Consumer  Experience  •   Share  -­‐  Informa:on  Available  24  x  7  •   Digital  Marke:ng  Centric  •   Consulta:ve  Approach   #14 June 4, 2012!
  7. 7. Discussion   #14 June 4, 2012!
  8. 8. #remarkto  –  By  The  Numbers   •   Our  14th  meetup   •   448  members   •   Since  July  2009   #14 June 4, 2012!
  9. 9. AGENDA  6:30pm   Welcome & ! The State of Real Estate Marketing – A Discussion! George O’Neill! remarkto.ca Founder!7:15pm   Cloud Computing & CRM Demystified! Andre Ramsarran! Salesforce.com Principal Sales Engineer!8:00pm   Wrap Up! #14 June 4, 2012!

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