The document discusses audience feedback on the design elements of a double page magazine spread. Respondents felt the muted color scheme and serious facial expression in the image would appeal to an older, mature audience. Using bright colors or a playful image would seem more childish. Readers also felt the organized column layout made the article easy to read. One suggestion was to use a darker question color to make those elements stand out more.

1. Double page spread-
Audience feedback.
When asked ‘Do you think the colour
scheme used on the double page
spread is conventional for a mature
pop magazine?’ One response was
‘Yes, it is not overly colourful so
attracts an older audience.’ This is the
main reason I used less colours and
not as bright ones. If I had of used lots
of bright colours this would not appeal
to an older audience as it would be
more childish and therefore would
attract a young audience rather than
the older audience.
When asked ‘Do you like the image used
and is it conventional for the genre and
audience?’ One of the answers was ‘Yes,
the image stands out and the facial
expression is serious so again attracts an
older audience.’ It was important I used an
image with a serious facial expression to
appeal to the older audience. If I had used
an image where the artist looked really
happy and joking, this would not appeal to
the older target audience because it would
be more childish and inviting for a younger
audience.

2. When asked ‘Do you think the layout is
conventional?’ One response was ‘Yes,
as the article is well organised in
columns so easy to read.’ It is
conventional to have the article arranged
in columns as this is the typical way of
laying out the article. It makes the article
easy to read and looks more inviting to
the audience as it isn’t just a block of
writing. This makes it look more
appealing as well.
When asked ‘What improvements
would you make to the double page
spread?’ One of the answers was ‘Use
a darker blue for the questions to make
them stand out more against the white
background.’ I agree with this
improvement, so I have now applied
this improvement to my new double
page spread.