A selection of posters that I made for my design class.

1. Posters from
start to finish
By Jennifer Baker

2. Goals and Message
• The mortgage process can be stressful and confusing for
most customers. My goal for these posters is to make
mortgage customers feel more comfortable about the
process.
• The message that I wanted to send is that a team of
mortgage professionals is working for them so they don’t
need to worry.

3. For my first poster I wanted to highlight a friendly,
professional looking team and provide brief descriptions of
what each person on the team does.
I struggled with
aligning the font
and making the
words look more
uniform.
The title is too
far away from the
rest of the poster
Overall the message
is there but I don’t
think that the effort
to read the text is
rewarded. It’s a
functional but
boring poster.
Photo from Pixabay.com, no attribution required.

4. For my second poster I kept the same image and tried to
improve on the proximity of the text and make it more
interesting.
I had similar
problems with
getting the text
to align and match
the other text.
I experimented with
using different
alignments but it
didn’t work well
and is just
distracting.
The placement of the
title is better and the
elements connect
so this poster is more
successful than the
previous, but it still
needs work

5. For this poster I used individual pictures and bolder color
choices. I like the colors and think this design could work
as part of a multi-page brochure.
The photos do
support the
message but
would be more
effective if they
were bigger.
The words are
organized better but
they still seem
bulky to me.
Photo from Flikr.com, Steve Wilson, business photos.

6. The poster on the left is probably my least favorite attempt.
I used it for our color assignment to see if changing the
color scheme could improve it. I think that the
monochrome poster looks way better.

7. For this poster I decided to go a different direction and use
less text. I wanted to create a relaxing theme and be less
subtle with the message.
Photo from Pixabay.com, no attribution required.

8. This is my final poster. It has the more direct “Relax”
message.
The subjects in the
photo are centered
so I centered the
text below it.
I made a bold contrast
with the fonts but then
used size and color to
contrast the key words
in my message
I created an ocean
theme, made the
photo the visual
context, and then
used contrasting text
to make my message
more clear.

9. Resources
• Pixabay.com, photos free to use with no attribution
required.
• Flikr.com, photos by Steve Wilson and are shared with
Creative Commons license.
• Jennifer Baker
• 3/7/2016.