My latest presentation for Professor Guzman's Professional Development Class. His class features junior and senior level marketing majors and he has a new guest speaker each week.

1.
Sr. Social Media Program Manager
Gavin Donovan
@GavinDonovan
Social Media

2. Gavin Donovan
• UNT Grad
• New Dad
• Arsenal Fan
• Marketing Nut
• Once bought magical herbs from
smokey treats while sober…

3. UNT
TR END MICR O
INTE RNSHIPS
RE GUS
FONALI TY
MyPath

7. WTF!

9. Marketing
The action or business of
promoting and selling products
or services, including market
research and advertising.

10. How can Orenda differentiate themselves to sell more products?
Challenge
Prize: Beer

12. Why do you use
social media?

13. I use Facebook to waste time, Twitter to
follow industry folks and the guys at 105.3
and LinkedIn for work.
- Daniel Monnat (@DMonnat)

14. Do you use ?

15. Do you use ?

16. Do you use ?

17. Do you use ?

18. Do you use ?

19. Do you use ?

20. Do you use ?

21. Cyber Dust all the way.
- Chris V

22. What are the
benefits?

24. Why am I
passionate about
social media?

32. WHAT DO I DO?
Social Strategy

33. WHAT DO I DO?
Implementation (Local/Global)

34. WHAT DO I DO?
Social Selling

35. WHAT DO I DO?
Social Advertising

36. WHAT DO I DO?
Community Management

37. WHAT DO I DO?
Social Support

38. WHAT DO I DO?
DoThe Impossible

39. Advisory
Role
Enterprise
Communications
Director
Idea
Content
Suggestions
Consumer
Communications
Director
Social team
Research
Social
Advertising
Trend Micro Workflow

40. SALES TEAM
SOCIAL MEDIA MANAGER
WEB TEAM
GRAPHIC DESIGN TEAM
SEO/SEM PR TEAM
PARTNERS
FIELD MARKETING
IDEA
INTEGRATE WITH OTHER DEPARTMENTS

41. SONY HACK

42. AWS REINVENT

43. AWS REINVENT
Results
1.32M Impressions
39K Engagements

44. 200K
265%
Social Impressions
Blog Unique
Visitors
22M
Social Engagement

45. Engagement

52. ADIVCE
• Start Writing
• Be Social
• Build Your Brand
• Network
• Read
• Ask Questions
• Never Stop Learning
• Opportunity > Money
• Don’t Be Afraid To Fail
• Be Passionate
• Don’t Skip Guzman’s Class
• Follow Me: @GavinDonovan

53. Where do you want to be in 5 years? -
Peter Donovan

54. THANK
YOU.