Unlikely Likes 2: Social Media’s not just for Toilet Paper Companies Anymore
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Ian ConradFollow
Jan. 20, 2014•0 likes•498 views
Unlikely Likes 2: Social Media’s not just for Toilet Paper Companies Anymore
Jan. 20, 2014•0 likes•498 views
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Social Media
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Last year [at Podcamp Halifax 2013] I posed the question: Why does a toilet paper company have more followers than you? (Seriously, why?). Are soap and coffee in competition with each other? What are big brands doing on social media now? After a year, have our example brands’ strategies changed? Are they farther ahead? We’ll see what our old friends at Charmin are up to online, and move things in the direction of usefulness and see some innovative and interesting things brands are doing online. Let’s have another good discussion about things like: do these strategies make sense? What would you do? What will they be doing next year? Can marketing be interesting or useful beyond pushing ads at you? Intrigue and insight awaits! Useful tactics? Hope for a better future? We’ll see…
Ian ConradFollow
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Unlikely Likes 2: Social Media’s not just for Toilet Paper Companies Anymore
- 1. Unlikely Likes 2 What are big brands doing on social media?
- 4. Band-Aid No pain no gain (in our bank account)
- 10. Crisco Engage with whole new world of vegetable shortening
- 13. Charmin Number 1 at Number 2
- 18. Uncrustables Because Facebook-ing is easier than sandwichmaking
- 19. I don’t have time to make a PB sandwich, but I’ve got time for Facebook
- 20. I don’t have time to make a PB sandwich, but I’ve got time for Facebook
- 22. Are these effective strategies? Where will brands be spending their time in the future?
- 25. Six-ccessful content types: • • • • • • Useful Entertaining Holidays, events, milestones Question Completely random/motivational quotes White people smiling
- 29. Can’t sell me nothin’
- 36. What are your favourite brands online? Campaigns?
- 40. Charmin Talk about the bathroom while you’re in it
- 43. dull • you HAVE to be creating content • you HAVE to be blogging • you HAVE to be on social media, and posting on it constantly
- 44. ideal? • You probably should be creating content because you likely have something to say. • Blogging is a great place for this to live, and social media is a great way to share it. • The emphasis should be on quality - it's more important to delight your customers or fans than to supply them with something that will waste their time. • blue-sky: Marketing can be useful and/or interesting.
- 46. Thanks! Let’s be friends • @porcelainduck • ianconrad.com
Editor's Notes
- Now that brands have…the internet!
- What’s it like working at Band aid, what does the band aid social media team wake up to every morning?Sheer anxiety and panic. “What are we going to do today?”“I don’t knowwe sell band aids…” “dude it’s shark week – make shark out of bandaids”“Yep, that’s a thing, done”
- Charmin has really grown, actually crisco’s growth percentage is almost as high, but wow charmin has the engaged audience all right…
- 90% on brand engagement on Facebook happens in the News FeedBut it IS permission marketingProbably sexier than email for most marketers, but on average email has a 20% open rate. Does SM get that? No, about 16% of posts are actually seen by anyone.You have to
- Last year
- How immune do you think you are to advertising? Marketing is getting smarter
- American specialty ammo, hippie peace freaks
- These are all promoted posts or tweets, but you see what they’re doing? Thinking about their customers, and the problems that they have, and offering solutions.
- Ah man!!! C’mon baid aid
- U = Affinity ScoreW = Edge WeightD= Time Decay
- 90% on brand engagement on Facebook happens in the News FeedBut it IS permission marketingProbably sexier than email for most marketers, but on average email has a 20% open rate. Does SM get that? No, about 16% of posts are actually seen by anyone.You have to
- This takes it in a better direction – thinking about your customers, and solving problems that they might heve
- How could you not tell one person? For every person you get, bam, two for one, and then some.
- If you take nothing from this, at least you’ll know this