Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Social Influence Systems: Social Media Asia Pacific

2,693 views

Published on

Social media Asia Pacific - Social Influence System is more than Social media marketing. Communicators know that social influence is changing how they do business and reach customers.

Zombie Social Media:
Social Media Marketing can be successful but often campaigns aren’t optimally executed because they’re:

Treated as one-off campaigns

Not aligned to comms goals and ROI is questionable

Not integrated into ‘regular’ workflows

Decision hierarchy murky

Infrastructure not built to support or amplify campaigns

- Audience media habits aren’t understood

Social media Asia Pacific

Published in: Business, Technology
  • Be the first to comment

×