Any good poster includes a tagline to give a brief insight to the film. Thetagline can be a quote from the film or a short sentence to describe the film.In our case we have quoted a line from the film that also describes the basicidea of our film, a person questioning his choices after an event hashappened. This tagline leaves the viewer wondering its meaning and how itsrelates to the film, perhaps making them want to watch the film tounderstand.
The central image is often one of the firstthings that are seen. In our poster thecentral image tells a lot about the film.This picture may be fairly simplistic but isdesign can tell the viewer a lot about thefilm. It is clear that the film is about aconflict between two characters as theyseem to be fighting. The two contrastingcolours show that there is a good and badside, which is created through theassociation we have with the colours.The most interesting and effective part ofthe image is the symmetry. By doing this itdraws the eyes to the middle creating afocal point. The two characters.
The title is the most important part of aposter as it is what draws people in.By adding the characters faces as thebackground of the title we have created amore layered title that encourages theaudience to look closer. The charactersfaces are often images used in posters aspeople spot the actor and therefore lookat the poster. We wanted to include thisbut in a more subtle way. The way thecharacters are facing each other echo theideas of conflict and the colour schemesmatch to associate each character with‘good or evil’ distinguishing which is theantagonist and which is the protagonist.
The fact file enable readers to find basicinformation about the film such as keycast members.By including this we are able to quicklyadvertise the film to the readers. Fans ofthe cast or director will be eager to findout how they have done on this projectand therefore read on.Seeing the name of the writer or directorenables readers to form assumptions onthe style of the film based on previousencounters, before the even read thereview.
The use of pictures act as small teasers to draw the audience in.They show scenes from the film so that the audience can briefly seethe style of the film without giving too much away, as well as actingas a visual aid to things that have been talked about in the review.The picture choices for our review do this well. The main pictureshows Wesley and Lucas fighting, showing that the film includesaction sequences. The broken mirror is a hint towards the idea ofreflection, however the reader will not know this without watchingthe film and therefore are left wondering what it is about.
The whole point of a review is to rate afilm, so most reviews include a visualrating system to back up what has beenwritten. Some writing styles meaninterpreting the writers exact opiniondifficult. A visual rating similarly to thefact file allows readers to gauge the filmand more importantly exactly what thewriter thought.We have chosen a star system , as it is themost common one and therefore easilyrecognisable. Alongside this we haveinclude a brief quote from the writersopinion to act as justification for therating.