At this presentation, you will know how Stories can keep your audience engaged and inspired. I will introduce some instruments and tactics to make your stories standing out and leading the audience to your website, as well as mistakes you should avoid.

1. 1IRIS
www.yourwebsite.com
There are many variations of passages of Lorem Ipsum available, but the
majority have suffered alteration some form, by injected humour, or random
ised words which don't look even slightly believable. If you are going to use
a passage of Lorem Ipsum, you need to be sure there isn't any thing embarra
There are many variations of passages of Lorem Ipsum available, but the
majority have suffered alteration some form, by injected humour, or random
ised words which don't look even slightly believable. If you are going to use
a passage of Lorem Ipsum, you need to be sure there isn't any thing embarra
There are many variations of passages of Lorem
Ipsum available, but the majority have sufferedMAKING STORIES TO INCREASE
TRAFFIC AND ENGAGAMENT
on instagram
by Franak Viacorka,
USAGM/WTI Contractor

2. Franak Viacorka
2
DON’TBENOSTALGIC
EMBRACE
CHANGE

3. 345+MILLION PEOPLE ACROSS THE GLOBE WEEKLY
BBG

4. Audience doesn’t
leave social media,
it moves to other
networks

5. CORE
PLATFORMS
from 10% to 50%
of total audience
per country
• NICHE
• REGIONAL
• ALTERNATIVE
• NON-MAINSTREAM

6. three platforms
stories
feed
IGTV
Metrics
views
stories finished
time watched
swipes out
interactions

7. >1 billion
views of
stories in 2018

8. International Media Stories

9. Voice of America Stories

10. ІNSTAGRAM
www.yourwebsite.com
AGE 18-34
47%
53%GENDER
INTERESTS

11. WHAT IS YOUR
AUDIENCE
WHERE (S)HE LIVES
WHAT AGE
GENDER
LANGUAGE
MOBILE/DESKTOP
HOW OFTEN
WHAT SITES (S)HE READS
TOPICS (S)HE SHARES

12. WEBSITE CLICKS
APRIL
2017
50K
30K
10K
JULY OCTOBER JANUARY
2018
APRIL JULY OCTOBER JANUARY
2019
APRIL
58K CLICKS

13. platforms for publishing stories
INSTAGRAM VK FACEBOOK YOUTUBE

14. SPECIAL PROJECTS
NEWS ANIMATION
NEWS GIF
AUTHOR’S
EDUCATIONAL
INFOSTORIES
SOFT/LITE
NOW
COMPILATION
VOX POPS
BACKSTAGE
NEWS
DIGEST
Types of Stories

15. SPECIAL PROJECTS NEWS (ANIMATED)

16. NEWS (GIF) EDUCATION

17. AUTHOR'S STORIES NEWS (VIDEO)

18. EXPLAINERS SOFT-NEWS

19. GAMENOW! NEWS DIGEST

20. MOBILE-ONLYAUTHENTIC AND
INFORMAL
ACTUALITY (24H)

21. BACKSTAGE

22. SPECIAL PROJECTS
how to to repack longread for stories

23. IMPORTANT
Short text
Dynamic
Vertical video
Animation
Interaction
«Screenplay»

24. GAME
SPECIAL
PROJECT
TEST

25. 10-12 stories/a day
9AM-11AM
11AM-1:00PM
1PM-3PM
DIGEST
SPECIAL PROJECTS
GAME
COMPILATION3PM-5PM
NEWS
POLL
NEWS (GIF)
DIGEST QUIZ
SOFT NEWSPOLL
EDUCATIONNEWSNEWS (ANIMATED)
NEWS
INFOGRAPHICS
7PM-12PM NEWS AUTOR’S STORIES LIVE BACKSTAGE

26. SOFTWARE FOR STORIES
SMARTPHONE
MOJO Smoozly QUIKPicsArt
BROWSERTABLET
ROUGHANIMATOR PROCREATE CRELLO.COM

27. Adobe Premiere
After Effects
Short Lifespan
Urgency
Quality Photos

32. • Chinese, news aggregator behind it, (a.k.a musical.ly, Douyin)
• Often referred as a new «Vine» or «Snapchat»;
• TikTok is available in 150 markets, in 75 languages
• >800 million active users (outside of China)
• top-5 youth platforms globally (incl. Russia, USA, Brazil,
Germany, Ukraine)
• >80% - 15-30 years old
800 mln active users, 15 sec and 60 sec videos
Global video community.
Slogan: «Every second counts»

34. What other
media do in
TikTok,
WP, NBC, Dallas
Morning News