THE SWARM @ Mediamatic, Amsterdam: Mobile Trends for the Culture Sector

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Mediamatic, an Amsterdam-based digital design thinktank invited Jason DaPonte, Managing Director of THE SWARM, to their mobile media event being held on 9 December 2010. This is the presentation he gave.

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  • In deze presentatie (gehouden tijdens #Komjeook 7) laat Jason Daponte met veel overtuiging zien welke fantastische ontwikkelingen ons te wachten staan.
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THE SWARM @ Mediamatic, Amsterdam: Mobile Trends for the Culture Sector

  1. 1. Jason DaPonte 9 December 2010KOM JE K? @jasondaponteat Mediamatic h p://www.entertheswarm.com
  2. 2. My Definition of MobileAny interaction with anaudience member on a portabledevice or in a mobile situation!
  3. 3. The Web Strikes BackEveryone will realize theyforgot about the mobile web !Beware of HTML5 apps, jailbroken app stores and opendev platforms! Mister-­‐E  on  Flickr  
  4. 4. The Web Strikes Back BBC iPlayer on mobile! A multi-media web app!
  5. 5. The Web Strikes Back BBC Football Live Text! The Web keeps it simple!
  6. 6. Multi-scr n goes mainstreamUsers will expect services thatlet them: !Socialize (first),Control and Share acrossdevices! AMagill  on  Flickr  
  7. 7. Multi-scr n goes mainstream Michael Jacksonʼs death ! The story unfolded on Twitter and SMS in the UK and Europe! Users experienced the story across their screens using the rules of social media!h4p://www.flickr.com/photos/raouldraws/  
  8. 8. Multi-scr n goes mainstream ABC My Generation! Creates a ʻsocialʼ second-screen!
  9. 9. Multi-scr n goes mainstream BBC! Two-screen entertainment! Synchronous and asynchronous experiences are both important!
  10. 10. Multi-scr n goes mainstream BBC! Two-screen entertainment! Synchronous and asynchronous experiences are both important!
  11. 11. Multi-scr n goes mainstream TellArt: Two screen interactions!Tellart.com  
  12. 12. Subphones co ect everythingThe ʻphonesʼ we wear willchange how communicate –and wonʼt look like phones!
  13. 13. Subphones co ect everything
  14. 14. Subphones co ect everythingUniversity  of  Washington  
  15. 15. Small-scr n 3D Leads The WayGames, content, theninterfaces! Lucas  Hoyos  on  Flickr  
  16. 16. Small-scr n 3D Leads The Way Osmos! Survival story in an ! iPad game! Engages touch and visualization to ʻplay the dataʼ and learn about biology and physics (no reading)!
  17. 17. Small-scr n 3D Leads The Way Mozilla Labs Seabird Concept Phone!(Mozilla  Labs  h4p://mozillalabs.com/conceptseries/2010/09/23/seabird/)  
  18. 18. A Ba le Over LocationCould we see a giant fall?! realSMILEY  on  Flickr  
  19. 19. A Ba le Over Location
  20. 20. A Ba le Over Location The Location You! Could Be In! The Wilderness Downtown:! Sparks emotional response! by using location to tap 
 into our nostalgia!
  21. 21. A Ba le Over Location Context beyond location! Combines attention data! and location data!
  22. 22. Fun and Play are EverywhereGame dynamics will drivebehaviour and products!
  23. 23. Fun and Play are Everywhere Foursquare: Building a city guides (and more?) through play!
  24. 24. Jason DaPonteTHANKS! jasonpdaponte@g glemail.com @jasondaponte h p://www.entertheswarm.com

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