Linguistic Mythbusting: The Fake Language of the Web (SXSW 2011)

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Peter Imbres, Augie Ray, Adam Ostrow and Spike Jones discuss how the words we use affect our understanding of technology.

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Linguistic Mythbusting: The Fake Language of the Web (SXSW 2011)

  1. LINGUISTIC MYTHBUSTINGThe Fake Language of the Web #LINGMYTH
  2. A LITTLE INTRODUCTIONHow do the words we use affect the understanding of technology? #LINGMYTH
  3. PANELISTSPeter Imbres – VP Strategy at Plattion, @peetaAdam Ostrow – Editor in Chief at Mashable, @adamostrowAugie Ray – Executive Director of Community andCollaboration at USAA, @AugieRaySpike Jones – SVP Customer Experience at Fleishman-Hillard, @spikejones #LINGMYTH
  4. “VIRAL” #LINGMYTH
  5. VIRAL“...to achieve marketing objectives (such as productsales) through self-replicating viral processes,analogous to the spread of viruses or computerviruses.” - Wikipedia #LINGMYTH
  6. Views (% Total) Minutes (% Total) 55.5% 43.0% 38.7% 21.0% 21.6% 16.5% 0.4% 0.5% 1.4% 1.3% Direct Traffic Blogs / Other Search Engine Social Bookmarking Site Social Networking SiteVideo discovery: user-generated video sharing sites only (sample: 716 million streams)
  7. “ROI” #LINGMYTH
  8. “BLOG” #LINGMYTH
  9. BLOG“I don’t like to read the blogs. I think a lot of thosepeople are mentally ill.” - Bill O’Reilly“Dust flying — Cheeto dust flying all over. They’rewiping it on their bare chest while their underwear —you know, their Hanes.” - Joe Scarborough #LINGMYTH
  10. BUT WHAT IS A BLOG? #LINGMYTH
  11. “SOCIAL BUSINESS” #LINGMYTH
  12. SOCIAL BUSINESSMarketingNew MarketingAdvertisingNew MediaPublic RelationsCommunications/Public RelationshipsSocial MediaSocial Business #LINGMYTH
  13. “BUZZ” #LINGMYTH
  14. BUZZ“Among the pure-online players, Groupon took thetop spot, capturing 10.5% of total Super Bowlmarketing buzz the day after the game, three timesthe buzz of GoDaddy, which had the largest increasein web traffic.” - Nielsen #LINGMYTH
  15. “BE HUMAN” #LINGMYTH
  16. “CLOUD” #LINGMYTH
  17. CLOUD“A thoughtful analysis of this would reveal that thisidea has been with us for many decades. I think theventure capitalists like the expression ‘software-as-a-service’, because it paints a new-age label on anold technique. You can hype your market value thatway because you are part of the next wave.” - IBM Software Chief Steve Mills #LINGMYTH
  18. “COMMUNITY” #LINGMYTH
  19. COMMUNITYGatheringsHubsMeeting places #LINGMYTH
  20. VOTINGText 22333 or @poll on TwitterViral - 75501ROI - 75502Blog - 75561Social Business - 75562Buzz - 75565Be Human - 75591Cloud - 75593Community - 75594 #LINGMYTH
  21. RESULTS
  22. THANKS Peter Imbres @peetaAdam Ostrow @adamostrow Augie Ray @augieray Spike Jones @spikejones #LINGMYTH

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