THE WOLVERINE REPORT

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Welcome to the first in our series of trend reporting and analysis around the hot topics on Vine.

We take a closer look in to how the Wolverine 'tweaser' got started, who was most influential in increasing its reach, where it was being shared and how frequently.

Hope you enjoy and welcome any feedback. Please also sign up at htttp://brandsonvine.com/burst for early access to our publishing and analytics tools.

Published in: Entertainment & Humor
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  • Full Movie The Wolverine (2013) Just Copy and Paste This Link On Your Browser +++>>> http://movizones.com/play.php?movie=1430132
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THE WOLVERINE REPORT

  1. 1. B RA N D S O N V I N EB RA N D S O N V I N ET H E WO LV E R I N E R E P O R TT H E WO LV E R I N E R E P O R TPRESENTSPRESENTS
  2. 2. F I R ST T RA I L E R O N V I N EF I R ST T RA I L E R O N V I N EF I R ST T R A I L E R O N V I N EF I R ST T R A I L E R O N V I N EB AC KG R O U N DB AC KG R O U N DOn 25 March 2013, Director James Mangold andMTV released a teaser trailer for the film ‘TheWolverine’ on Vine.The trailer would eventually be shared on Twitterover 7500 times.Using the tools we’ve built for BRANDS ON VINE –we tracked and monitored how The WolverineVine trailer was shared, and who was sharing it.On 25 March 2013, Director James Mangold andMTV released a teaser trailer for the film ‘TheWolverine’ on Vine.The trailer would eventually be shared on Twitterover 7500 times.Using the tools we’ve built for BRANDS ON VINE –we tracked and monitored how The WolverineVine trailer was shared, and who was sharing it.
  3. 3. I N S I G H TSI N S I G H TSI N S I G H TSI N S I G H TS6 S E CO N D S6 S E CO N D S2 5 M A R - 3 0 M A R 2 01 32 5 M A R - 3 0 M A R 2 01 38 8 CO U N T R I E S8 8 CO U N T R I E S6 , 576 M E N T I O N S6 , 576 M E N T I O N S2 , 5 97 FAVO R I T E S2 , 5 97 FAVO R I T E S5 , 6 3 2 R E S H A R E S5 , 6 3 2 R E S H A R E STOTA L R E AC H – 2 2 , 9 1 0, 5 2 0 P E O P L ETOTA L R E AC H – 2 2 , 9 1 0, 5 2 0 P E O P L E
  4. 4. S O C I A L S H A R I N GS O C I A L S H A R I N GT W E E TS P E R H O U RT W E E TS P E R H O U R100018030500 hr25 Mar 26 Mar 27 Mar 28 Mar 29 Mar 30 Mar 31 Mar+30 hrs +60 hrs +90 hrs +120 hrsPEAK SHARING50 per minute
  5. 5. G LO B A L R E AC HG LO B A L R E AC HM A R 2 5M A R 2 5MexicoUK12%11%FranceBrazil8%6%CanadaSpain5%4%UKFrance13%8%JapanIndia5%4%CanadaSpain4%4%UKJapan16%9%SpainAUS6%6%BrazilCanada4%4%MexicoUK13%10%JapanAUS9%5%CanadaItaly5%4%MexicoJapan9%9%UKTurkey7%7%SpainFrance7%7%MexicoBrazil20%20%SpainItaly10%5%India 5%M A R 2 6M A R 2 6 M A R 2 7M A R 2 7M A R 2 9M A R 2 9M A R 2 8M A R 2 8 M A R 3 0M A R 3 0USA 30%USA 18%USA 23% USA 18%USA 16% USA 24%
  6. 6. M O ST S H A R E DM O ST S H A R E DM O ST S H A R E DM O ST S H A R E D1 5 91 5 91 5 91 5 9M T VN E WSM T VN E WS1 , 3 0 41 , 3 0 41 , 3 0 41 , 3 0 4JA M E SM A N G O L DJA M E SM A N G O L D707707707707WO LV E R I N EM OV I EWO LV E R I N EM OV I E2 ,7 1 12 ,7 1 12 ,7 1 12 ,7 1 1H U G HJAC K M A NH U G HJAC K M A NOf the Vines that were directly shared by theirfollowers– Hugh Jackman had more peoplesharing his announcement of the Wolverine Vinetrailer than all of the other accounts combined.Of the Vines that were directly shared by theirfollowers– Hugh Jackman had more peoplesharing his announcement of the Wolverine Vinetrailer than all of the other accounts combined.
  7. 7. K E Y I N F LU E N C E R SK E Y I N F LU E N C E R SK E Y I N F LU E N C E R SK E Y I N F LU E N C E R S1 0 01 0 01 0 01 0 0757575755 05 05 05 02 52 52 52 5T I M E SR E S H A R E DT I M E SR E S H A R E DNumber of followers doesn’t alwayscorrelate to how influential someone is.We saw a few individuals who had asmany people sharing their post as someof the big corporate accounts.Number of followers doesn’t alwayscorrelate to how influential someone is.We saw a few individuals who had asmany people sharing their post as someof the big corporate accounts.JOSH HOROWITZ49,665 followersJOSH HOROWITZ49,665 followersMATT PARK1,539 followersMATT PARK1,539 followersAUDREY FLEURY3,043 followersAUDREY FLEURY3,043 followersCINÉPOLIS875,188 followersCINÉPOLIS875,188 followersCOMIXOLOGY36,829 followersCOMIXOLOGY36,829 followersAMC THEATRES36,829 followersAMC THEATRES36,829 followers
  8. 8. K E Y P U B L I C AT I O N SK E Y P U B L I C AT I O N SK E Y P U B L I C AT I O N SK E Y P U B L I C AT I O N SF E AT U R E D BY S O M E O F T H E TO PS I T E S O N T H E W E BF E AT U R E D BY S O M E O F T H E TO PS I T E S O N T H E W E B
  9. 9. 1 .1 . 2 .2 .S U M M A RYS U M M A RYS U M M A RYS U M M A RYCoordinate publication anddistribution of your vine with keystakeholders in order to share withtheir own personal networks.Hugh Jackman and James Mangold received moreshares than all others combined. This a powerfuland authentic endorsement which emphasises theimportance of human communications in brandmarketing as people share experiences withpeople.Coordinate publication anddistribution of your vine with keystakeholders in order to share withtheir own personal networks.Hugh Jackman and James Mangold received moreshares than all others combined. This a powerfuland authentic endorsement which emphasises theimportance of human communications in brandmarketing as people share experiences withpeople.For global announcements, ensure alocal marketing approach includesidentifying key regional influencerswho have sizeable and activenetworks of their own to distributeyour messaging.Cinépolis was responsible for a significant surge inlocal activity which saw Mexico being the topcountry outside the US in 4 of the 6 days wemonitored.For global announcements, ensure alocal marketing approach includesidentifying key regional influencerswho have sizeable and activenetworks of their own to distributeyour messaging.Cinépolis was responsible for a significant surge inlocal activity which saw Mexico being the topcountry outside the US in 4 of the 6 days wemonitored.
  10. 10. 3 .3 . 4 .4 .S U M M A RYS U M M A RYS U M M A RYS U M M A RYUse emerging platforms like Vine toexclusively share content andexperiences that aren’t availableanywhere else.This was the first glimpse people had of the filmand there was a real appetite for sharing asanticipation levels were already high.Use emerging platforms like Vine toexclusively share content andexperiences that aren’t availableanywhere else.This was the first glimpse people had of the filmand there was a real appetite for sharing asanticipation levels were already high.Since we track your brand assetsglobally across social platforms, wehave the ability to generate moredetailed and actionable analytics forpublishing media on emergingplatforms such as Vine.Were currently tracking over 50,000 brands, andadding more daily, so we have insight into whatyour competitors are doing too.Contact us at hello@brandsonvine.com for a demoof Burst– our analytics and monitoring tool.Since we track your brand assetsglobally across social platforms, wehave the ability to generate moredetailed and actionable analytics forpublishing media on emergingplatforms such as Vine.Were currently tracking over 50,000 brands, andadding more daily, so we have insight into whatyour competitors are doing too.Contact us at hello@brandsonvine.com for a demoof Burst– our analytics and monitoring tool.
  11. 11. B RA N D S O N V I N EB RA N D S O N V I N EB RA N D S O N V I N EB RA N D S O N V I N EBRANDS ON VINE is the only place on the web that provides you with a showcase of the latest and greatestshort form video content on Twitter’s Vine app service, as created by brands and digital agencies.Check BRANDS ON VINE.COM daily for the latest and best examples of innovative and creative content bybrands from around the world.BRANDS ON VINE is the only place on the web that provides you with a showcase of the latest and greatestshort form video content on Twitter’s Vine app service, as created by brands and digital agencies.Check BRANDS ON VINE.COM daily for the latest and best examples of innovative and creative content bybrands from around the world.PRODUCT DESIGN & DEVELOPMENTKai is responsible for the overall design direction andvisual identity of BRANDS ON VINE, additionallyprototyping proof-of-concept applications of how ourclients can use Vine in their own branded campaigns,and developing the data analytics platform to inform ourinsights and digital landscape reports.Follow @KAIGANI on TwitterPRODUCT DESIGN & DEVELOPMENTKai is responsible for the overall design direction andvisual identity of BRANDS ON VINE, additionallyprototyping proof-of-concept applications of how ourclients can use Vine in their own branded campaigns,and developing the data analytics platform to inform ourinsights and digital landscape reports.Follow @KAIGANI on TwitterKA I T U R N E RKA I T U R N E REDITORIAL, MARKETING & CURATIONMike is responsible for branded content creation,curation and syndication on current and emergingplatforms, trend reporting/analysis, the overall editorialdirection for BRANDS ON VINE, along with marketing andPR.Follow @MLITMAN on TwitterEDITORIAL, MARKETING & CURATIONMike is responsible for branded content creation,curation and syndication on current and emergingplatforms, trend reporting/analysis, the overall editorialdirection for BRANDS ON VINE, along with marketing andPR.Follow @MLITMAN on TwitterM I K E L I T M A NM I K E L I T M A N
  12. 12. B R A N D S O N V I N E .CO M / B U R STB R A N D S O N V I N E .CO M / B U R STT RY I T YO U R S E L FT RY I T YO U R S E L FVine has become an essential part of yoursocial media marketing mix.TRACK & MONITOR YOUR VINE CAMPAIGNSSign up for early access to our Vinepublishing and analytics tools.Vine has become an essential part of yoursocial media marketing mix.TRACK & MONITOR YOUR VINE CAMPAIGNSSign up for early access to our Vinepublishing and analytics tools.

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