8-22-13 Presentation by ExactTarget's Jeff Rohrs

1. @JKROHRS

2. <1990 1990s Events Direct Fax Direct Mail Telephone 1999 2000s 2013 TV Radio Print Display IM Email Events Direct Fax Direct Mail Telephone TV Radio Print Display Cable TV Website Search Online Display IM Email Events Direct Fax Direct Mail Telephone TV Radio Print Display Website Search Online Display Paid Search Landing Pages Microsites Online Video Webinars Affiliate Marketing Mobile Email SMS IM Email Events Direct Fax Direct Mail Telephone TV Radio Print Display Website Search Online Display Paid Search Landing Pages Microsites Online Video Affiliate Marketing Webinars Blogs RSS Podcasts Contextual Wikis Social Networks Mobile Web SnapChat/Poke Apps/Push Notifications Group Texting Social DM Voice Marketing Mobile Email SMS + MMS IM Events Email Direct Fax Direct Mail Telephone TV Radio Print Display Website Search Online Display Paid Search Landing Pages Microsites Online Video Affiliate Marketing Webinars Blogs/ RSS Podcasts Contextual Wikis Social Networks Mobile Web Behavioral Social Media & Ads Virtual Worlds Widgets Twitter Mobile Apps Geolocation Pinterest MARKETING (R)EVOLUTION

3. THINGS TENAUDIENCE IMPERATIVE! THE JEFFREY K. ROHRS VP, MARKETING @JKROHRS

5. @JKROHRS

6. @JKROHRS

7. WWW.EXACTTARGET.COM/SFF

8. @JKROHRS NOV. 11TH

9. The audience is not brought to you or given to you; it's something that you fight for. You can forget that, especially if you've had some success. Getting an audience is HARD. Sustaining an audience is HARD. It demands a consistency of thought, of purpose, and of action over a long period of time. -- Bruce Springsteen

10. @JKROHRS

15. <1990 1990s Events Direct Fax Direct Mail Telephone 1999 2000s 2013 TV Radio Print Display IM Email Events Direct Fax Direct Mail Telephone TV Radio Print Display Cable TV Website Search Online Display IM Email Events Direct Fax Direct Mail Telephone TV Radio Print Display Website Search Online Display Paid Search Landing Pages Microsites Online Video Webinars Affiliate Marketing Mobile Email SMS IM Email Events Direct Fax Direct Mail Telephone TV Radio Print Display Website Search Online Display Paid Search Landing Pages Microsites Online Video Affiliate Marketing Webinars Blogs RSS Podcasts Contextual Wikis Social Networks Mobile Web SnapChat/Poke Apps/Push Notifications Group Texting Social DM Voice Marketing Mobile Email SMS + MMS IM Events Email Direct Fax Direct Mail Telephone TV Radio Print Display Website Search Online Display Paid Search Landing Pages Microsites Online Video Affiliate Marketing Webinars Blogs/ RSS Podcasts Contextual Wikis Social Networks Mobile Web Behavioral Social Media & Ads Virtual Worlds Widgets Twitter Mobile Apps Geolocation Pinterest MARKETING (R)EVOLUTION

16. PROPRIETARY AUDIENCE DEVELOPMENT IS NOW A CORE MARKETING RESPONSIBILITY.

17. @JKROHRS (permission-based email marketers will inherit the earth)

18. PROPRIETARY AUDIENCES ARE NOT OWNED. THEY ARE EARNED.

19. THEY ARE BUILT.

20. THEY ARE NURTURED.

21. @JKROHRS THEY ARE DIRECT AND COST-EFFECTIVE.

22. THE BEST OFFER ATTENTION AT THE PUSH OF A BUTTON.

23. THEY ARE CRITICAL BUSINESS ASSETS.

24. @JKROHRS

25. TO USE PAID, OWNED & EARNED MEDIA NOT ONLY TO SELL BUT ALSO TO INCREASE THE SIZE, ENGAGEMENT & VALUE OF YOUR PROPRIETARY AUDIENCES OVER THE LONG-TERM. @JKROHRS AUDIENCE IMPERATIVE! THE

26. SIZEENGAGEMENT & VALUE YOUR PROPRIETARY AUDIENCES LONG- TERM PAIDOWNED & EARNED MEDIA

27. WHAT ARE THESE PROPRIETARY AUDIENCES? @JKROHRS

28. SEEKERS

29. AMPLIFIERS

30. JOINERS

32. SUBSCRIBERS

34. FANS

36. FOLLOWERS

38. 93% 58% 12%

41. @JKROHRS NOV. 11TH @JKROHRS

42. @JKROHRS PAIDOWNED & EARNED MEDIA

43. PAID MEDIA

44. @JKROHRS

45. OWNED MEDIA

47. EARNED MEDIA

49. THE HYBRID MARKETING ERA

53. @JKROHRS @EXACTTARGET

54. @JKROHRS

58. MOMENTS MATTER!

59. @JKROHRS SIZEENGAGEMENT & VALUE

60. @JKROHRS SIZE

61. @JKROHRS

63. @JKROHRS ENGAGEMENT

68. @JKROHRS ENGAGEMENT EQUALS DELIVERABILITY

69. @JKROHRS ENGAGEMENT EQUALS VISIBILITY

70. @JKROHRS ENGAGEMENT EQUALS USAGE

71. @JKROHRS VALUE

73. @JKROHRS

74. @JKROHRS VALUE =VALUE TO YOU

75. @JKROHRS LONG-TERM

82. MY QUESTIONS FOR YOU

83. ARE YOU TREATING YOUR AUDIENCES AS ASSETS OR AFTERTHOUGHTS? 1 @JKROHRS

84. 2 ARE YOU BUILDING AUDIENCES EVERY DAY? @JKROHRS

85. WHO OWNS YOUR AUDIENCE DEVELOPMENT EFFORTS? @JKROHRS 3

86. THINGS TENAUDIENCE IMPERATIVE! THE JEFFREY K. ROHRS VP, MARKETING @JKROHRS

8-22-13 Presentation by ExactTarget's Jeff Rohrs

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8-22-13 Presentation by ExactTarget's Jeff Rohrs