Tools For Journalism


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public lecture to Journalism faculty, University of Queensland

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Tools For Journalism

  1. 1. Tools for journalism<br />Rae Allen<br />Lead Developer<br />ABC Local Online<br />October 2009<br />
  2. 2. Write<br />spelling and grammar<br />microcontent<br />feature writing<br />collaboration<br />
  3. 3. Spelling and Grammar<br />craft skills<br />copy writing<br />copy editing<br />“It takes an appreciation of the trivial and the grand, to be able to notice something as small as a comma or as large as a country, and to tell if a reporter has put them in the wrong place” <br />– Tim Chong<br />
  4. 4. Microcontent<br />short content which needs to make sense out of its usual context <br />- Jakob Neilsen<br />content that conveys one primary idea or concept<br />– Anil Dash<br />
  5. 5. Microcontent: Headlines<br />
  6. 6. Microcontent: Bylines<br />
  7. 7. Microcontent: Lede<br />description / summary / introduction<br />
  8. 8. Microcontent: movie reviews<br />Poor old Eric! <br />Judd Apatow has become the twenty first century version of the Mack Sennett comedy studios.<br />‘Boy meets girl, boy falls in love, girl doesn&apos;t‘.<br />Do you ever think about the private lives of stand-up comedians? <br />Who say young people have the most fun? <br />
  9. 9. Microcontent: quotes<br />“Ask not what your country can do for you. Ask what you can do for your country.” <br /><ul><li>“Ask not what your country is going to do for you, but what you can do for your country.”</li></li></ul><li>Microcontent: microblogging<br /><ul><li>SMS - 160 characters
  10. 10. Twitter - 140 characters</li></li></ul><li>Features<br />time and research the key<br />doubling the amount of content more than doubles the amount of time needed to create it<br />
  11. 11. Technical skills<br />record audio<br />take photos<br />shoot video<br />edit content in all these media<br />
  12. 12. Crowd sourcing<br />Definition: where a call-to-action generates content into a specific space.<br />talkback radio<br />vox pops<br />polls<br />ABC Contribute (<br />Contributors know where their contributions are going.<br />
  13. 13. Cloud sourcing<br />Definition: where an application or platform pulls in content for a specific purpose from wherever it can find it.<br />YouTube <br />Flickr<br />Twitter<br />RSS, API<br />Contributors are putting the content into their own spaces and may not know where and when it may be used.<br />
  14. 14. Cloud sourcing: data<br />swine flu<br />- WolframAlpha<br />
  15. 15. Branding<br />you are your brand<br />own your name on as many platforms as possible<br /><br /><br />
  16. 16. Quote<br />Question of JayrosenNyufrom @jeffabernathy: <br />“What&apos;s the single most important change undergraduate J-schools can make? <br />Require a double major.”<br />
  17. 17. Summary<br /> self-learning<br />today&apos;s jobs will not be tomorrows jobs<br /> be flexible<br />don’t be platform dependant<br /> genre expertise<br />become an ‘expert’ in a specific field<br />
  18. 18. Contact Details<br />Rae Allen<br />Lead Developer<br />ABC Local Online<br /><br />