Marketing in Libraries Infographic
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An infographic of the development of marketing in libraries. The duty of marketing in raising awareness of library and information products and services is significant. How has marketing in libraries developed? Let's find out! ๐ก Course: LIBSCI 38 - Marketing of Library & Information Services Teacher: Dr. Myra E. Villanueva YouTube Link: https://youtu.be/SO-N89hOKoI
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Marketing in Libraries Infographic
- 1. MARKETING IN LIBRARIES MARKETING IN LIBRARIES BUSINESS ACTIVITIES Flow of goods and services from producers to consumers (AMA, 1935) 21ST CENTURY Producers = librarians consumers = patrons Attracting library patrons to what librarians produce which are the business activities TRADITIONAL Research services, book circulation, individual work spaces, group study areas, meeting spaces, and access to a variety of audio- visual equipment CURRENT TRENDS Tech Devices Computer Labs Tutoring Media Productions Lounging Areas CREATING VALUE 4 P'S Traditional marketing mix, built around the 4Ps โ product, price, place and promotion Concentrated effort towards the library's structure, processes, goods and services Market Planning Reactive Marketing Organization- focused Focusing on clients and meeting their needs, and need to adopt services marketing Promoting something the librarians think their constituents want What the population actually wants and needs to use Client- focused Anderson, C. (2020). Library marketing and communications: Strategies to increase relevance and results. Potter, N. (2012). The library marketing toolkit. REFERENCES