An infographic on online and offline shopping consumer behavior amid covid 19. The COVID-19 pandemic has ceaselessly modified shopping behaviors. People observed a dramatic shift from offline to online shopping as the world responds to the coronavirus (COVID-19) pandemic. As a result, there has been an increase in online businesses adapting to the “new normal.” The theme was chosen because consumers have their preferences regarding shopping methods, be it offline or online. Contemporarily, buying online is more convenient than ever. However, we can’t repudiate that brick-and-mortar stores are still preferred. Consumers may not be able to shop their way to a sustainable future. Still, they can attempt to make better shopping choices by knowing the pros and cons and the statistics of both shopping methods presented in the infographic. 🛍 Course: GE 5-N | Purposive Communication Teacher: Jennifer Eve Solitana

1. VS Online
Shopping
Offline
Shopping
Virus can live on
surfaces
95%
5%
75%
25%
Created by
Francheska
Vonne Gali
BLIS-II
References:
ofFilipinoconsumerswillpurchasefrom
offlineretailerstosupportbusiness
recovery.
Source:Visa'sStudyonTheSpendingHabitsandBehaviorofFililipinoConsumers(April2020) Source:Visa'sStudyonTheSpendingHabitsandBehaviorofFililipinoConsumers(April2020)
COVID-19 has changed online shopping forever, survey shows | UNCTAD. (2020). Unctad.org. https://unctad.org/news/covid-19-has-changed-online-shopping-forever-survey-shows
Goldberg, J. (2021, January 7). The Impact Of Covid-19 On U.S. Brands And Retailers. Forbes. https://www.forbes.com/sites/jasongoldberg/2020/03/29/the-impact-of-covid-19-on-us-brands-and-retailers
/?sh=73c97e211452
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PROS PROS
CONS
Convenience and easy
access
Saves time
Trustworthy
Prone to scamming
Low guarantee of
receiving high
quality products
Product shortages
Fear of infection
Low risk due to lessened
foot traffic
Real-time, personalized
customer services
Offers extensive leisure
spaces
Social interaction
Cheaper than online
delivery
No shipping and
transportation fees
Experience, test, and handle
products in person
Wide variety of products
Low risk due to reduction in
direct interaction
Gain feedback from
other buyers
Low risk due to shipment
over a period of time
Awareness of prices and
costs
More informed decision-making
COVID-19
CONSUMER BEHAVIOR
Panic
shopping/
buying
Problems
concerning product
delivery timelines
Poor customer
support services
Missing delivery items
95% 75%
ofFilipinoconsumersbelieveitis
importantforbusinessestohavean
onlinepresence.
Michela Piccarozzi, Cecilia Silvestri, Patrizio Morganti. (2021) COVID-19 in Management Studies: A Systematic Literature Review. Sustainability 13:7, pages 3791.
Jansson-Boyd, C. (2021, February 12). COVID-19 is giving us a new appreciation for physical shops. The Conversation. https://theconversation.com/covid-19-is-giving-us-a-new-appreciation
-for-physical-shops-154525
Pros and Cons of Online Shopping While in Quarantine. (2018). Fwd.com.ph. https://www.fwd.com.ph/en/live/all_topics/all_articles/pros-and-cons-of-online-shopping-while-in-quarantine/
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