The COVID-19 pandemic has accelerated technological changes and forced innovations in many industries, including the lottery sector. As in-person ticket sales declined due to lockdowns and social distancing, online lottery sales through iGaming platforms increased to compensate, with some states reporting a 10-30% rise. Lottery regulators who had already embraced digital options were better positioned during the pandemic, highlighting the strategic importance of online offerings. The article examines how iGaming may become a larger part of the lottery industry going forward as both players and operators have adapted to new digital possibilities.

1. www.thelotterylab.com | The Lottery Lab
Is iGaming The Future Of Lotteries After The Pandemic?
The COVID-19 pandemic has driven significant changes in many
parts of our lives, but the lottery industry has proved to be
innovative and resilient. Pandemic lockdowns have forced all of us
to adapt to our daily lives. Much of this adaptation has accelerated
technological advancements as home offices become the norm
for work and classrooms.

2. www.thelotterylab.com | The Lottery Lab
For over a decade, many of us have had online access. This service
has essentially been a luxury that allowed us to live more
comfortably and reduce unnecessary trips to the store, but how
many of us considered what this capability really meant? Owing to
the current COVID-19 pandemic, what was once simply a source
of convenience has now become an indispensable part of our
lives. The same adaptation goes for the lottery industry.
With the spread of Corona-virus, the lottery sector saw a growing
impact on sales.
According to the Public Gaming International’s July/August issue
2020, “the long-term strategic planning of both lotteries and
their well-timed choice to focus more on the digital channel at
the beginning of 2020 resulted in positive momentum and a
strong first half of 2020.”

3. www.thelotterylab.com | The Lottery Lab
As traditional in-person ticket sales experienced
contractions, iGaming has become a larger part of lottery ticket
sales both in real terms and as a proportion of all sales. Even
though many state lottery commissions were forced to curtail
their retail sales at the start of the outbreak, the members of WLA
with iGaming platforms reported, 10% to 30% increase in online
sales during the lockdown. Other reported statistics suggest
that online gaming is compensating for dipping retail lottery sales
as a result of COVID-19.

4. www.thelotterylab.com | The Lottery Lab
While digital transformation has emerged as a topmost priority for
many business sectors in the past few years, state lottery
regulators have been at the forefront of identifying benefits and
embracing change. This has been particularly important for the
coming Holiday Season where it is important to maintain safety
as well as profitability.
Let’s have a look at some of the state lotteries for whom
digitalization has proved to be truly “game-changing”.

5. www.thelotterylab.com | The Lottery Lab
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