SlideShare describing the Target Audience for my AS Media thriller movie

2. (TARGET AUDIENCE)
CLASS
The movie would also be target at the working class, my movie is a story a girl from a
middle/working class family who walks back home form school to meet a surprising event, as she
witnesses the death of a parent.
This storyline should attract the middle/working class because it reflects on the daily activities and
life expectation of a middle class family, Security is a very important issue in the society and it
affects all classes of the modern society. My movie is targeted at class B-E because they are the
set of people mostly affected by crime and the movie reflects mostly on these classes both in
location, plot and Mise-ene-scene.
I strongly approve of my movie to be educative and also a reflection of what the people in the
society go through, it is a representation of what people in very difficult situations go through and
what changes are occurring in the society.

3. TARGET AUDIENCE
The target audience for our movie is very broad, because the
movie reflects on a global problem in the society that affects people
everywhere, its not a main problem for one
Continent, country, region or particular place in the world. so our
movie is universal and would be distributed globally.

4. (TARGET AUDIENCE)
AGE
My audience would be of the age 15+ and upwards, I have chose this age according to the
British board of film classification (BBFC)
http://www.bbfc.co.uk/
This has helped me to understand the rules and regulations within the British movie industry
and I have classified my movie rated15, with the amount of suspense/tension, horror
scenes in the movie, I felt that people under the age of 15 cannot watch the movie. Mainly
the age boundaries for my movies would be 15-65.
I have researched many other thrillers like mine and they have chosen to go for the same
age rating (15+)

5. (TARGET AUDIENCE)
GENDER MALE/FEMALE
My movie is targeted at both genders (male & female) the movie is about a topic of common
interest to both gender and also represents them in different lights. The roles that both gender
take up or play when they are both affected by crime (in my movie). My movie looks at both
genders form different perspectives and this should gain their interest and make both male
and female audience want to see the film. Although male are more interested in action movies
I have researched that the number of women who watch thriller have risen, so it will be a wise
decision to target both genders.

6. (TARGET AUDIENCE)
RACE / ETHNICITY
My films has not been based upon on particular type of race although the main Character and
the family are European in similarity to the location. The killer in my movie also is Unknown
and the race of this person will be kept a secrete till exhibition. Race is a very important topic
in thriller movies, most horror movies would not make use of many black character despite the
violence as they would in action and crime films/drama. I have followed this style in my movie.
Despite this my film is aimed at all races as it is both appealing to all races despite the lack of
diversity.