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Introduction to E-
Commerce
The Evolution of
Electronic
Commerce
The Development and
Growth of Electronic
Commerce
Classification of E-
Commerce Business
models
E-Commerce Revenue
Models
Comparison
Advantages and
disadvantages
INTRODUCTION
WHAT IS E-COMMERCE?
EVOLUTION
CONVENTIONAL COMMODITIES
EXCHANGING E-COMMERCE
Michael Aldrich
The first e-commerce actually started in
the year 1979. Michael Aldrich
connected a domestic television set with
a phone line to create online shopping
Timeline describing various events in
e commerce
The First Wave of Electronic Commerce: 1995 -2003
The Second Wave of Electronic Commerce: 2004 – 2009
The Third Wave of Electronic Commerce: 2010 – Present
classification of ecommerce business model
(B2B)
(B2C)
(B2G)
(C2C)
(C2G)
(G2B)
(G2C)
(G2G)
COMPARISON
TRADITIONAL E-COMMERCE
Disadvantages of E- Commerce Business
Lack of Personal Touch
Fear of expectation V/s reality
Lack of security
Shipping and delivery hassles
Delayed gratification
Increased marketing costs
ADVANTAGES OF ECOMMERCE
Time saving
Detailed product information
Personalized shopping experience
Customers retargeting
No geographical limits
Lower costs for store maintenance
More affordable and effective marketing
Automation minimizes human error
Ability to handle multiple purchases

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Sangeetha Athira.pptx