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Nannan Zhu

This chapter introduces electronic commerce and discusses how it is experiencing a second wave of growth with a new focus on profitability. It explains that companies now concentrate on analyzing specific business processes rather than overall business models when adopting electronic commerce initiatives. The chapter also outlines different categories of electronic commerce like business-to-business and business-to-consumer, and discusses factors that influence whether a product or business process is well-suited for electronic commerce.

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Electronic Commerce Eighth Edition Chapter 1 Introduction to Electronic Commerce
Electronic Commerce, Eighth Edition Electronic Commerce, Eighth Edition Learning Objectives ,[object Object],[object Object],[object Object],[object Object]
Electronic Commerce, Eighth Edition Electronic Commerce, Eighth Edition Learning Objectives (cont’d.) ,[object Object],[object Object]
Electronic Commerce, Eighth Edition Electronic Commerce, Eighth Edition Electronic Commerce: The Second Wave ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Electronic Commerce, Eighth Edition Electronic Commerce, Eighth Edition Electronic Commerce and Electronic Business ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Electronic Commerce, Eighth Edition Electronic Commerce, Eighth Edition Categories of Electronic Commerce ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Electronic Commerce, Eighth Edition
Electronic Commerce, Eighth Edition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Categories of Electronic Commerce (cont’d.)
Electronic Commerce, Eighth Edition Electronic Commerce, Eighth Edition Categories of Electronic Commerce (cont’d.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Electronic Commerce, Eighth Edition Electronic Commerce, Eighth Edition Categories of Electronic Commerce (cont’d.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Electronic Commerce, Eighth Edition
Electronic Commerce, Eighth Edition Electronic Commerce, Eighth Edition The Development and Growth of Electronic Commerce ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Electronic Commerce, Eighth Edition Electronic Commerce, Eighth Edition The Development and Growth of Electronic Commerce (cont’d.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Electronic Commerce, Eighth Edition Electronic Commerce, Eighth Edition The Development and Growth of Electronic Commerce (cont’d.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Electronic Commerce, Eighth Edition Electronic Commerce, Eighth Edition The Dot-Com Boom, Bust, and Rebirth ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Electronic Commerce, Eighth Edition
Electronic Commerce, Eighth Edition Electronic Commerce, Eighth Edition The Second Wave of Electronic Commerce ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Electronic Commerce, Eighth Edition Electronic Commerce, Eighth Edition The Second Wave of Electronic Commerce (cont’d.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Electronic Commerce, Eighth Edition Electronic Commerce, Eighth Edition The Second Wave of Electronic Commerce (cont’d.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Electronic Commerce, Eighth Edition
Electronic Commerce, Eighth Edition Electronic Commerce, Eighth Edition Business Models, Revenue Models, and Business Processes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Electronic Commerce, Eighth Edition Electronic Commerce, Eighth Edition Business Models, Revenue Models, and Business Processes (cont’d.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Electronic Commerce, Eighth Edition Electronic Commerce, Eighth Edition Focus on Specific Business Processes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Electronic Commerce, Eighth Edition Electronic Commerce, Eighth Edition Role of Merchandising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Electronic Commerce, Eighth Edition Electronic Commerce, Eighth Edition Product/Process Suitability to Electronic Commerce ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Electronic Commerce, Eighth Edition ,[object Object],[object Object],[object Object],Product/Process Suitability to Electronic Commerce (cont’d.)
Electronic Commerce, Eighth Edition Electronic Commerce, Eighth Edition Product/Process Suitability to Electronic Commerce (cont’d.) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Electronic Commerce, Eighth Edition Electronic Commerce, Eighth Edition Advantages of Electronic Commerce ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Electronic Commerce, Eighth Edition Electronic Commerce, Eighth Edition Advantages of Electronic Commerce (cont’d.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Electronic Commerce, Eighth Edition Electronic Commerce, Eighth Edition Disadvantages of Electronic Commerce ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Electronic Commerce, Eighth Edition Electronic Commerce, Eighth Edition Disadvantages of Electronic Commerce (cont’d.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Electronic Commerce, Eighth Edition Electronic Commerce, Eighth Edition Economic Forces and Electronic Commerce ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Electronic Commerce, Eighth Edition Electronic Commerce, Eighth Edition Transaction Costs ,[object Object],[object Object],[object Object],[object Object],[object Object]
Electronic Commerce, Eighth Edition
Electronic Commerce, Eighth Edition Electronic Commerce, Eighth Edition Markets and Hierarchies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Electronic Commerce, Eighth Edition ,[object Object],[object Object],[object Object],[object Object]
Electronic Commerce, Eighth Edition Electronic Commerce, Eighth Edition Using Electronic Commerce to Reduce Transaction Costs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Electronic Commerce, Eighth Edition Electronic Commerce, Eighth Edition Network Economic Structures ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Electronic Commerce, Eighth Edition Electronic Commerce, Eighth Edition Network Economic Structures (cont’d.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Electronic Commerce, Eighth Edition
Electronic Commerce, Eighth Edition Electronic Commerce, Eighth Edition Network Effects ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Electronic Commerce, Eighth Edition Electronic Commerce, Eighth Edition Using Electronic Commerce to Create Network Effects ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Electronic Commerce, Eighth Edition Electronic Commerce, Eighth Edition Identifying Electronic Commerce Opportunities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Electronic Commerce, Eighth Edition Strategic Business Unit Value Chains ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Electronic Commerce, Eighth Edition Strategic Business Unit Value Chains (cont’d.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Electronic Commerce, Eighth Edition ,[object Object],[object Object]
Electronic Commerce, Eighth Edition Industry Value Chains ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Electronic Commerce, Eighth Edition
Electronic Commerce, Eighth Edition SWOT Analysis: Evaluating Business Unit Opportunities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Electronic Commerce, Eighth Edition
Electronic Commerce, Eighth Edition
Electronic Commerce, Eighth Edition International Nature of Electronic Commerce ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Electronic Commerce, Eighth Edition Trust Issues on the Web ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Electronic Commerce, Eighth Edition
Electronic Commerce, Eighth Edition Language Issues ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Electronic Commerce, Eighth Edition Language Issues (cont’d.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Electronic Commerce, Eighth Edition Cultural Issues ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Electronic Commerce, Eighth Edition Cultural Issues (cont’d.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Electronic Commerce, Eighth Edition Cultural Issues (cont’d.) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Electronic Commerce, Eighth Edition Culture and Government ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Electronic Commerce, Eighth Edition Culture and Government (cont’d.) ,[object Object],[object Object],[object Object]
Electronic Commerce, Eighth Edition Infrastructure Issues ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Electronic Commerce, Eighth Edition Infrastructure Issues (cont’d.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Electronic Commerce, Eighth Edition Infrastructure Issues (cont’d.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Electronic Commerce, Eighth Edition
Electronic Commerce, Eighth Edition Electronic Commerce, Eighth Edition Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Electronic Commerce, Eighth Edition Electronic Commerce, Eighth Edition Summary (cont’d.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Electronic Commerce, Eighth Edition Electronic Commerce, Eighth Edition Summary (cont’d.) ,[object Object],[object Object],[object Object],[object Object],[object Object]

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