Social media marketing plan

1. Social Media Marketing
Plan: The Sparks
Foundation (TSF)
BY: FLONNY SAIWA

2. Goals and
Objectives
Increase Total Social media followers
Increase Total Engagement
Increase Web Traffic
Increase Number of Students

3. Increase Total Social Media Followers
• Instagram – 2.5% increase
• Facebook – 2.5% increase
• LinkedIn – 10% increase

4. Increase Total Engagement
• Posts specific to target audience
and program
• Question and Answer Sessions
• #Hashtags
• Surveys and Polls
• Frequent Post

5. Increase Web Traffic
• Share website link
• Promote sharing content
• Paid advertisements

6. Increase Number of Students
• Describe the target audience for
each program
• Analyze how organizations similar
to TSF are acquiring their
members
• Create personas for each program
• Rule out the audience that is not
targeted
• Make continuous revision

7. Programs and Targeted Audience
 Student Scholarship program- For those who do not have the funds to
take on educational courses.
 Student Mentorship Program- For those who need guidance and
resources to help them succeed.
 Student SOS program- For helping children with Urgent needs.
 Workshops- For those seeking experience.
 Corporate Programs- For students coming from low income
backgrounds, to visit corporate institutions and provide exposure through
internships.

8. Strategy
 Direct people to links for specific programs
 Create custom posts for each program
 Set the appropriate brand voice or tone for each social media platform and
audience
 Have a specific team for each social media platform to organize material
and monitor performance
 Teams can rotate on a weekly basis and share ideas on how to improve
 Create a social calendar for tracking progress easily
 Target individuals who react and share posts. Monitor their activity and
their audience

9. Social Content Calendar

10. Thank You!