Reach leaders presentation

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  • Sam
  • Sam
  • Sam
  • Sam
  • Danielle
  • Frank
  • Amanda and Danielle
  • Danielle and Amanda
  • Amanda and Danielle
  • Lindsey and Frank
  • Stasha
  • Amy
    Lindsey (small survey)
    Danielle (wire frames)
  • Danielle
  • Danielle
  • Stasha
    They will have a copy of this booklet in front of them.
  • Sam
  • Devin
  • Pam
  • Megan
  • Maria
  • Maria
  • Kristin
  • Dustin
  • Averie
  • Bernadette
  • Sam
  • Reach leaders presentation

    1. 1. Reach Leadership Chapter Development Presentation
    2. 2. PortEER Novelli • Professor Chuck Harman • Public Relations seniors at West Virginia University • One agency, four departments – Planners – Researchers – Creative Directors – Media Relations
    3. 3. President, Chuck Harman Advisor, Chad Hyett Advisor, Mike Fulton
    4. 4. Senior Account Executive, Samantha Runyon Account Executive, Stasha Burpee Account Executive, Amy Poague
    5. 5. Planners Amanda Gonzalez Danielle O’Neill
    6. 6. Researchers Lindsey Beall Frank Ducey
    7. 7. Creative Directors Averie George Pam Sharo Maria Servedio Megan Hoel Kristin Brand Dustin Kmetz
    8. 8. Media Relations Bernadette Dombrowski Devin Jones
    9. 9. • Launch Pad – This is a tool kit for Family Reach Foundation with instructions on how to establish Reach Leadership programs at college campuses • Quick Guide – Segue between the Launch Pad and Launch Kit • Launch Kit – This is a tool kit for college students as they start their own Reach Leadership chapter at their college or university
    10. 10. Launch Pad • Designed for the Family Reach Foundation team • Objectives – Increase awareness of the Reach Leadership Program across universities – Increase chapter enrollment within these target audiences
    11. 11. Step 1: Research • Boston University • New York University • Temple University • Johns Hopkins University • The City College of San Francisco • San Francisco State University
    12. 12. Step 2: Reach Out • Get in touch with event coordinator – Contact Sheet
    13. 13. Step 3: Recruit • Be Proactive – Student Orientations – Information and possible SWAG items – Collect student information – Follow up
    14. 14. Once these steps are completed, it is time to send the chapters the Launch Kit! Any questions?
    15. 15. Quick Guide • Why a Quick Guide – Segue between Launch Pad and Launch Kit • Before they dive into the Chapter Toolkit and Launch Kit
    16. 16. Launch Kit • A toolkit for students beginning their own Reach Leadership chapter • The Launch Kit is accessible in two formats – Web Portal – Booklet
    17. 17. Web Portal • What is the web portal? – Accessible through Family Reach website – Student logins – Portal is interactive • Why a portal? – Not a phone/tablet application – Small survey • What will it look like? – Wire frame layout examples
    18. 18. Web Portal: Example 1 • West Virginia University ECampus system
    19. 19. Web Portal: Example 2 • West Virginia University MIX
    20. 20. Booklet • What is the booklet? – Refer to example • Why a booklet? – Different learning preferences – Tangible information
    21. 21. Welcome to Family Reach Foundation • Page 3 • Introduction to the organization • Language used came from the Family Reach Foundation fact sheet to keep consistent with the messaging of Family Reach Foundation
    22. 22. Welcome Video
    23. 23. How to Write a Press Release • Pages 4-5 • Chapter promotion is vital for chapter success • Instructions to create a specific press release • “Important to Remember”
    24. 24. How to Create a Media List • Pages 6-7 • Media personnel receiving promotion material is crucial • Assembling a contact list • Included a draft email
    25. 25. Mock Press Releases • Pages 8-10 • Explanation for use at the top of each release • 3 Basic Releases – Announcing the Reach Leadership chapter – Announcing fundraising event – Announcing success of fundraising event • Aspects that need changed for each chapter are clearly defined
    26. 26. Fundraising Ideas and Numbers • Pages 11-12 • Events ranging in size – Small and medium sized events will be more manageable for new chapters – Work toward larger events • New numbers figure – Less overwhelming – More visually appealing
    27. 27. Social Media Guide • Pages 13-14 • Why do we need to teach college students how to use social media? – Most students haven’t used social media to promote an organization or company before • Commonly asked questions format • Consistency is key • What to avoid
    28. 28. Tips for Specific Social Media Platforms • Pages 15-18 • Facebook – Event promotion and invitations – Status updates • Twitter – Hashtags, hashtags, hashtags • Instagram – Visually based
    29. 29. Social Media Posting Guide • Page 19 • Poster for student organization office • Understand your audience – Interact with followers • Plan your Content – HootSuite – Check sites often • Facebook – Attention grabbing headlines – Pictures go a long way • Twitter – Post at least once a day – Short and sweet – Best time to be retweeted
    30. 30. Media Placement • Story placed in WVU Today – Describes the partnership between Porter Novelli, Family Reach Foundation, Mike Fulton and PortEER Novelli – Highlights the “real-world experience” – Language consistent with Family Reach Foundation fact sheet – Reach of WVU Today • Over 209,000 likes on Facebook • Over 10,000 followers on Twitter
    31. 31. Thank you! Any questions?

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