Yearning to do better in your marketing campaigns?
You can only do so if you understand your customers.
Use innovative marketing solutions to make things easier for you and your clients.
3. “We Literally Can’t Live Without Our iPhones”
--- Research done by University of Missouri researchers
4. 688,607,654 Active Mobile Subscriptions,
with a 109% mobile penetration,
SEA Market, Jan 2014
109% Mobile Penetration
“
”--- Adapted from wearesocial.sg
To marketers, the prospect of reaching shoppers
through their smartphones is tantalizing
5. Firewrkz, a mobile APP that locates
the “BEST” Deal for users, according to:
User’s Interests
Location of user
Time of the Day
E.g.
Alex
is
in
Bugis
Junc0on
and
would
like
to
have
a
beer.
When
he
starts
Firewrkz
app,
Firewrkz
will
show
the
“Best”
beer
deal
near
Bugis
with
the
most
discount.
8. Usually when you advertise, do you ponder…
“Where did my Advertising $$ go?”
The usual reports are giving you number of clicks, impressions, but
what it all means?
10. Click-through Rate : 23%
No. of Impressions : 180,000
No. of Unique Clicks : 2,800
Pie Charts, Graphs of Gender %, Age % etc
Better than “Usual” Reports You Get
Customer profile attracted to the
Campaign are ladies, aged 35-55,
staying in Bugis with interests in….
Ladies purchased 95%. We
recommend to tweak your creative to
cater to the ladies group.
18% went to your shop but did not
redeem. Average time spent in shop
was 3mins. We recommend to …..FIREWRKZ
ALL “OTHER” REPORTS
21. Target audience
By Location
-Precise Location up to 0.5m
-16X more accurate
- Our Tech + GPS
Target
By Interests
-Customized,
push deals to
interested
audience.
Data
Analytics
- Get insights of
your consumer
Social Media
Viral effect
- Fast
widespread of
advertising
message
Competitive Advantage
23. We
track
and
analyze
how
much
your
sales
has
increased
with
your
adver0sing
spent
Revenues
24.
1. Getting data and insights on your customer
2. Target the right audience from the data analysis
3. Target by interests, locations, and demographics
4. Spread the word fast with social media platforms
All these with Firewrkz Advertising!
See your revenues increasing
25. Need
the
contact
details?
(65)
6809
5197
angelacai@nfit.com.sg
12
Marina
Boulevard,
Marina
Bay
Financial
Centre
Tower
3,
#17-‐01
NFIT,
Singapore
018982