2. Sense Digital 2
“It has been said
that advertising
agencies aren’t
changing, they are
being changed.”
-
Anonymous
INDUSTRY
OVERVIEW
3. Sense Digital 3
SOCIAL
86%OF TOTAL USERS
359 UNIQUE USERS 2016
620 UNIQUE USERS 2018
PENETRATION
set to become
2ND LARGEST
digital nation with reach to around
61% male – 39% female
e-com to reach
55 BILLION
BY YEAR 2018.
ONLINE
SALES VOLUME
ONLINE
4. Sense Digital 44
1 BN cross mobile subscribers in India
388 mn rural users
324.95 mn mobile internet users
60% access internet over mobile,
125 mn smartphones
in India till date
SOCIALPENETRATION
92+ MN
users active on social
via mobile.
Over % of the total
Indian ecom market
is now driven by mobile
MOBILE COMMERCE
MOBILE
5. Sense Digital 55
PREMIUM INVENTORY
“Quality or quantity?
How about both”
Sense acquires the best inventory
available for most verticals
Facilitates access to impressions that can
optimize campaigns effectively
TECHNOLOGY
“As technology changes,
so does the industry”
Integration of transcendent technology
into our system
Technology that enhances
effectiveness of ad campaigns
WHYCHOOSE
SENSE?
MEASURING PERFORMANCE
"Live stats. Real results"
optimizing campaign through data collecting
employing different sources to find trends,
behaviours and keywords to increase exposure
to your ad.
capitalizing on live bidding up-to-date statistics
for real-time results
EXPERTISE & SERVICES
"Always ahead of the game."
8 years of digital advertising experience
proactive approach to maximize your results
6. Sense Digital 66
SENSEOFFERINGS
WEBISENSE
“BrandSense”
•CPM
•CPC/CPV
•Mailer Solutions
Genres : Business, news, finance, Entertainment, sports,
Women, shopping, Auto, Communication, Technology,
B2B, Gaming/kids, Regional, Youth, Travel, Lifestyle
VideoSense
•Video View
Pre-rolls, Expandable Videos, Mid-Roll, Post-
Roll, User initiated, player skinning, Video
Content Support etc.
“PerformSense”
•CPL
•CPS
Validation parameters,
reduced junk, Confirmed Sales
ContentSense
Content Creation, Content Seeding, Content
Amplification, Data Analytics
Publishers: Scoopwhoop, StoryPick, RookieStew,
YouthConnectmag, AkarBakar, tripoto etc.
7. Sense Digital 77
Our Network
Pink - More than 30 MN eyeballs.
Women Network which caters to all
types of women like Shopaholic,
Trendy, working, Parenting, Fashion
lovers etc.
Bhasha - Regional Network which
allows you to target individual states
( Essentially for Tier 2,3 people who are
based in various places in India)
Entertainment – bouquet of
Entertainment sites like Glamsham,
Follow.in, India.com, Pinkvilla,
Bookmyshow etc.
BRANDSENSE
8. Sense Digital 88
BRAND- Performance
Traffic Generation – Clicks &
Visits
CPC & CPV – Drive relevant traffic
towards your products & services ,
optimised to the best suitable
objectives including ROI driven traffic .
Efficiently matching key metrics in a
BrandSafe & Fraud free environment .
•Bounce Rate
•Time Spent
•Page Views
9. Sense Digital 99
• Pre Roll, Post Roll, Mid Roll, In Banner
video Ads across verticals
Contextual Video Advertising
Media Buying & Delivery through
programmatic. Scale, transparency &
quality inventory for your web & mobile
video Ad Needs
VIDEOSENSE
10. Sense Digital 1010
CONTENTSENSE- Content Seeding Platforms
Sense partners with some of the
biggest content publishing platforms
across India :
30 MN 70 MN
EVENLY DISTRIBUTED REACH
52% men, 48% women
MEN
19% in 18-24,
20% 25-34,
9% below 18 &
above 34
WOMEN
21% in 18-24 ,
20% in 25-34,
11% below 18 &
above 34
UNIQUE
USERS
PAGE
VIEWS
PEOPLE
ENGAGE
D
11. Sense Digital 1111
Content Recommendation
Enhance your traffic by content
recommendation platforms
Across all type of content
Greater engagement than Google &
Facebook
Measure success in real time
12. Sense Digital 1212
• Lead & Registration generation (CPL)
• ROI driven acquisition & Sales (CPA / CPA)
MULTI-LEVEL BRAND SAFETY Technologies
FOR YOUR BRAND
1. Filter through our blacklisted sites
2. Client Whitelists
3. Screen publishers by employing a rigorous inventory qualification process
4. Automate quality control weeding out malware & policy violations
ACCESS TO MULTIPLE DELIEVRY MECHANISM
1. First party data access, in-house delivery capabilities, RTB expertise ,
Manual Media Buying & Selling, Reputed affiliate & publisher set
PERFORMSENSE
13. Sense Digital 1313
• PerformSense
• CPI
• BrandSense
• CPC, CPV
Programmatic Buying,
Affiliates, - In-app traffic etc.
Supports all tracking protocols:
App tracking, postBack, iframe, pixel, API
PROGRAMMATIC TARGETING & DATA DRIVEN OPTIMIZATION
• Hassle free setup
• Access to over 800 active mobile media partners including Facebook, RTBs
• Access to mobile websites in over 180 countries and 4 app stores (iOS,
Android, Amazon and Windows)
Mobisense
SENSE OFFERINGS
MOBISENSE
14. Sense Digital 1414
• Ad Servers
• Robust Platform
• Fraud Prevention
• Seamless integration with third party server APIs
• RTB
• Contextual – Targeted advertising across other media
• Native – Trust building with prospects
• Performance Analytics - Real time access, multiple
matrix
SENSE’S CORE TECHNOLOGY
