1. INSIGHTS

2. Copyright © 2013 GMI. Proprietary and Confidential. All rights reserved.
PITCH SUPPORT
“Speak to your clients’ consumer directly to
bring unique insight to your pitch - FAST”
Your clients need
To demonstrate an understanding
of my client’s brand, market, and/or
consumer for pitch purposes.
I need a cost-effective solution that
will quickly provide me with unique,
tailored information that will add
value to my pitch.
How we help
Access to over 4 million profiled
consumers worldwide; enabling you
to speak to your client’s customers
pre-pitch.
Ask consumers the questions you
want answered for your pitch. We
help you to put the questions online.
Fast track project turnaround via
online or mobile surveys.
Cost effective solutions.

3. Copyright © 2013 GMI. Proprietary and Confidential. All rights reserved.
MEDIA PLANNING
“Understand the media consumption habits of
your clients’ consumer to optimise media planning
and buying”Your clients need
To optimise media planning for my
clients by understanding the media
consumption habits of my client’s
target consumer.
How we help
Our experience ranges from on-
going multi-country “touch-point”
surveys to one-off single country
dips.
Build a picture of your client’s
consumers’ media consumption
across all media channels including
TV, radio, print, outdoor and online.
Use this information to plan and
deliver a tailored media campaign
for your client and feed your media
planning tools.

4. Copyright © 2013 GMI. Proprietary and Confidential. All rights reserved.
CONCEPT TESTING
“Not sure if your campaign will appeal to your
target consumer ? Just ask them!”Your clients need
To test concepts and/or creative
execution with my clients’ target
consumer prior to launch.
To select the creative execution
that will ensure the most effective
return on my client’s KPIs.
How we help
Show creative ideas to your
clients’ target consumer and test
their impact through our online
survey services.
Get consumer feedback on all
elements/versions of your
creative execution (straplines,
visuals, video, voiceover) to
understand which has most
appeal.
Timely, actionable and cost
effective.

5. Copyright © 2013 GMI. Proprietary and Confidential. All rights reserved.
CAMPAIGN
EFFECTIVENESS
“Prove return on investment on your
campaign by understanding the impact on
your target consumer”
Your clients need
To prove return on investment for my
client on the campaign I am running.
To understand the impact the
campaign is having across a variety of
media channels.
How we help
Run fast-turnaround pre and post
surveys to understand the immediate
impact of your campaign regardless
of media channel (TV, outdoor, print).
GMI Ad-tracker enables you to speak
to consumers exposed to your online
campaign and benchmark against
non-exposed consumers to prove ROI.
Use behavioural data including “likes”
on Facebook and click-stream data
to help understand the impact of
consumer “call to action”.

6. Copyright © 2013 GMI. Proprietary and Confidential. All rights reserved.
4 MILLION PANELLISTS | PROPRIETY ONLINE PANELS IN 40 COUNTRIES |
MOBILE CONSUMER PANELS | HIGHLY PROFILED PANELLISTS | ONLINE SURVEY DESIGN ADVICE |
COLLATION AND PROCESSING OF RESULTS| SOCIAL MEDIA RESEARCH
Contact: mchester@gmi-mr.com
INSIGHTS
GMI delivers access to 4 million research respondents