Simon é o head de aquisição de usuários na Hopper, travel app mais instalado nos USA em 2018. Com um forte foco em automação e priorização, Simon construiu uma pequena equipe técnica que é capaz de executar campanhas hiper direcionadas em escala nos maiores canais de UA.

1. #MAUVEGAS
David vs Golias: Como Hopper está
Ganhando o Mercado dos Gigantes em
Travel Usando Estratégias de Mobile Growth
Simon Lejeune
Head of User Acquisition
@lejeunesimon

2. #MAUVEGAS
Hopper is a
Travel Booking
App that
Creates Trust
from Data
• 10-15B prices /day
• Mobile-only, 3 years
• $2M+ /day
• 1M+ installs/month

3. #MAUVEGAS
Hopper is a Conversation
The average user starts
watching their trip
4 months in advance.
Users Plan Early
90% of our ticket sales are
triggered directly from push
notifications.
Sales are from Push
On average, we send
42 push notifications per
trip. Many say something
other than “buy.”
Frequent Contact

4. 20% of Our Sales
Are Generated
from Contextual
Recommendations

5. Users respond better to our suggestions
than to what they searched!
Conversion Rate on Push Notifications

6. #MAUVEGAS
It’s the Most
Downloaded
Flights App in
North America
Even if our largest
competitors outspend us
nearly 1,000 to 1 in digital
marketing.

7. Our secret
weapon:
retention.
% of Bookers Who Have Launched in
the Past 30 Days by Install Cohort

8. Most of our bookings come from users
who installed the app more than 100 days ago
Bookings per
monthly install
cohort

9. #MAUVEGAS
High Retention
Means We Can
Acquire
Users on
Social Media
Social + LTV
vs.
Search + Conversion

10. #MAUVEGAS
The Hopper Performance
Index
Channel CPI Booking Rate
Apple SA $3.1 3.8
Snapchat $3.7 3.1
Pinterest $2.5 2.5
Google $2.8 2.1
Instagram $2.8 1.9
Facebook $2.8 1
Hopper User Acquisition Channel Mix
Apple Search Ads
Facebook
Google UAC
Instagram
Pinterest
Snapchat

11. Our Hopper Ads Engine promotes hundreds of
flights deals every day on different platforms

12. #MAUVEGAS

13. #MAUVEGAS
The real challenge is optimization. It starts with a
curation of deals based on past performance.

14. Tools Support In-House Automation
Efforts

15. Hopper is becoming Story-
first in terms of User
Acquisition

16. Instagram Stories Creative
Process

17. Influencers Stories are very
powerful & easy to measure

18. Trends for the Stories &
Influencers

21. Mobile & AI are
transforming the
travel industry.
But the shift is not about the device
or how people browse and book
flights.
It’s about personalization of
- Recommendations
- Marketing
- Pricing

22. #MAUVEGAS
We’re
on the
Lookout
for
Talented
People
Check out current
openings at
hopper.com/jobs.