7. Regular
Loads
XLoads
Products & Services- Prepaid
Call & Text
Combo P10
Sun Cellular’s electronic reload
service provides “over-the-air”
direct load of credits and other
Sun prepaid products.
9. Expanding Distribution Channels
TOP-UP STRATEGIES:
1. Promote Electronic loading capability to further
expand distribution channels to cover small retail shops
and fixed booth outlets
2. Offer Low denomination SKUs to cater to budget-
conscious consumers.
3. Use M-commerce to fast-track payment and order
fulfillment processing between Sun Cellular and
exclusive distributors
10. 1. The Power of Voice
2. Group Migration
3. Offer Broadband Wireless Data Services
Use 3G technology to tap the internet users
Acquisition
13. • Expanded roaming coverage and
services – GSM, CAMEL, GPRS, and 3G
• Reached more OFW and Filipino
residents abroad through affordable but
quality international services – co-branding, load
transfer, etc.
• Offered Philippine visitors
(transient and long-term) the best-
value option to call home
e.g. IDD 10, OK Dial card.
Growth of International Business
Innovative Product & Service Plan driving Subscriber Growth and Market Share gains
Sun’s Call & Text Unlimited service plan helped SUN gain close to 1M subscribers in October 2004 and increase in market share substantially (see chart 1 for market share, chart 2 for CTU & non-CTU revenue)
Further subscriber gains were restricted by the plan’s own success due to network capacity issues
The company has addressed these issues through capex investments in network improvements and expansion
Innovative Product & Service Plan driving Subscriber Growth and Market Share gains
Sun’s Call & Text Unlimited service plan helped SUN gain close to 1M subscribers in October 2004 and increase in market share substantially (see chart 1 for market share, chart 2 for CTU & non-CTU revenue)
Further subscriber gains were restricted by the plan’s own success due to network capacity issues
The company has addressed these issues through capex investments in network improvements and expansion
Sun’s Call & Text Unlimited service plan helped SUN gain close to 1M subscribers in October 2004 and increase in market share substantially (see chart 1 for market share, chart 2 for CTU & non-CTU revenue)
Further subscriber gains were restricted by the plan’s own success due to network capacity issues
The company has addressed these issues through capex investments in network improvements and expansion
