Vodafone and etisalat egypt
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Marketing Channels Analysis between Vodafone and etisalat egypt
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Vodafone and etisalat egypt
- 1. Presented by Mahmoud Mehanna Abdulrahman mohamed Marketing Channels Analysis
- 2. Founded by Eissa Al Suwaidi on 1976 in UAE 13th mobile network operator With of more than 167 m costumer over world operating in 17 countries 11,000 Employees Revenue 31.88 $ billion Net income 2.17 $ billion Fixed line and mobile telephony, Internet services, digital television Founded by Gerard Kleisterlee on 1982 in UK Second mobile network operator With of more than 464.6 m costumer over world operating in 26 countries 79,000 Employees Revenue 41.20 $ billion Net income 3.078 $ billion Fixed line and mobile telephony, Internet services, digital television
- 3. Vodafone Marketing Channels structure Vodafone Egypt Providing service to costumer direct End User ( CONSUMERS ) Bill Payments Co. (fawry,massary ,..etc) Distributor ( SIM , recharger vouchers and bill payment ) (Nile Engineering - Vodafone store Direct Sales Agent Retailer RetailerRetailer Website for information sharing and online shop Vodafone's Trade Key Accounts (Hyperone- BTECH
- 4. Etisalat Marketing Channels structure
- 5. Target market selection Vodafone Egypt is the market leader with a 41.6 percent market share and Etisalat Misr with 23.3 percent End ConsumerA B Vodafone Egypt is the market leader for B2B costumer and had a partnership with a lot of Company in Egypt (Vodafone business and red ) and Etisalat offer some services (easy business ) to company but not strong as Vodafone B2B C Key Account Vodafone's Trade Key Accounts: Hyperone, Radio Shack's 42 outlets or B-Tech's 29 outlets spread throughout Egypt in the case that Etisalat Miser still depending in Egypt post and franchise ( HOME TECH,24/7,RAYA )
- 6. Service Output Segmentation • Bulk Breaking • Spatial Convenience
- 7. Service Output Segmentation • less than 3 business days for online shop • Product Variety • Delivery Time
- 8. Service Output Segmentation • Costumer service
- 11. Suggestions The both company should be focus on spread the Branches over Egypt to increase their chance the compete with the new competitor ( Fourth network operator ) telecom Egypt which had a strong platform of costumers and branches .
- 12. Thanks